Android app categories with highest app install retention rate 2015

Leading Android app categories with the highest install retention rates worldwide as of August 2015

by Statista Research Department, last edited Feb 14, 2016
Android app categories with highest app install retention rate 2015 This statistic presents a ranking of the leading Android apps with the highest install retention rate worldwide as of August 2015. During the survey period, it was found that 96.53 percent of all installed health and fitness apps had not been deleted from mobile devices during the first month after first installation. After 24 months, the install retention rate in the category was only 61.01 percent. In total, communication apps had the highest install retention rates. Install retention does not automatically imply active usage retention.
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Leading Android app categories with the highest install retention rates worldwide as of August 2015

Time since first installedHealth & fitnessMedia & videoNews & magazinesCommunicationPhotographySocialProductivityMusic & audio
1 month96.53%96.18%98.42%96.55%95.65%94.29%96.57%95.46%
3 months89.18%90.05%95.29%91.38%88.74%86.3%91.83%88.45%
6 months80.7%83.66%91.33%86.07%81.46%78.8%87.19%81.67%
8 months75.21%79.51%88.36%82.68%77.27%74.32%84.31%77.68%
12 months71.13%76.18%85.96%79.84%74.08%70.87%81.98%74.55%
18 months62.46%69.16%79.91%73.99%66.65%63.49%76.61%69.03%
24 months61.01%67.64%78.19%72.85%64.81%62.11%75.15%67.91%
Time since first installedHealth & fitnessMedia & videoNews & magazinesCommunicationPhotographySocialProductivityMusic & audio
1 month96.53%96.18%98.42%96.55%95.65%94.29%96.57%95.46%
3 months89.18%90.05%95.29%91.38%88.74%86.3%91.83%88.45%
6 months80.7%83.66%91.33%86.07%81.46%78.8%87.19%81.67%
8 months75.21%79.51%88.36%82.68%77.27%74.32%84.31%77.68%
12 months71.13%76.18%85.96%79.84%74.08%70.87%81.98%74.55%
18 months62.46%69.16%79.91%73.99%66.65%63.49%76.61%69.03%
24 months61.01%67.64%78.19%72.85%64.81%62.11%75.15%67.91%
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by Statista Research Department, last edited Feb 14, 2016
This statistic presents a ranking of the leading Android apps with the highest install retention rate worldwide as of August 2015. During the survey period, it was found that 96.53 percent of all installed health and fitness apps had not been deleted from mobile devices during the first month after first installation. After 24 months, the install retention rate in the category was only 61.01 percent. In total, communication apps had the highest install retention rates. Install retention does not automatically imply active usage retention.
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