Reasons to visit brand website among female U.S. social media users 2016

This statistic provides information on the leading reasons to for female social media users in the United States to prefer a brand's website to their app or social media accounts. During the February 2016 survey period, 36 percent of respondents stated that they found brand websites to be more user-friendly.

Why do you visit the brand's website more than its app and social media accounts?

Share of respondents
It is more easily accesible53%
To purchase the service or product51%
It is more user-friendly36%
The content there is more relevant to me32%
To voice my opinion on the service or product (e.g. praise/complaint)14%
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Release date

April 2016


United States

Survey time period

as of April 2016

Number of respondents

11,111 respondents

Age group

18 years and older

Special properties

social media users

Supplementary notes

Source does not provide number of respondents.

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