Why do you visit the brand's website more than its app and social media accounts?

Reasons to visit brand website among female U.S. social media users 2016 This statistic provides information on the leading reasons to for female social media users in the United States to prefer a brand's website to their app or social media accounts. During the February 2016 survey period, 36 percent of respondents stated that they found brand websites to be more user-friendly.
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Share of respondents
It is more easily accesible53%
To purchase the service or product51%
It is more user-friendly36%
The content there is more relevant to me32%
To voice my opinion on the service or product (e.g. praise/complaint)14%
Other3%
Share of respondents
It is more easily accesible53%
To purchase the service or product51%
It is more user-friendly36%
The content there is more relevant to me32%
To voice my opinion on the service or product (e.g. praise/complaint)14%
Other3%
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Description Source More information
This statistic provides information on the leading reasons to for female social media users in the United States to prefer a brand's website to their app or social media accounts. During the February 2016 survey period, 36 percent of respondents stated that they found brand websites to be more user-friendly.
Show more
Release date
April 2016
Region
United States
Survey time period
as of April 2016
Number of respondents
11,111 respondents
Age group
18 years and older
Special properties
social media users
Supplementary notes
Source does not provide number of respondents.

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