In 2020, ESPN was the most popular sports media company in the United States with 4.2 billion cross-platform actions on social media brand content. Turner Sports was second with 3.9 billion social media actions on brand-owned content.
Leading sports media companies in the United States on social media in 2020, by user engagement (in million actions)
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Statistics on Brands on social media
User interactions
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- Basic Statistic U.S. user interactions with brand content on social 2020, by platform
- Premium Statistic U.S. publishers social media brand content and actions change 2019
- Premium Statistic U.S. brand social media brand content and actions change 2019
- Premium Statistic U.S. users who use social media to follow brands 2020
- Basic Statistic U.S. social media activities 2019, by platform
- Basic Statistic Leading U.S. media publishers on social media 2019, by video views
- Basic Statistic Leading U.S. brands on social media 2020, by video engagement
- Premium Statistic YoY U.S. brand video engagement growth on social 2020
Leading publishers and brands
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- Premium Statistic Engagement share of voice of U.S. brands 2019, by industry
- Premium Statistic Leading U.S. publishers on social media 2020, by user engagement
- Basic Statistic Leading U.S. brands on social media 2020, by video engagement
- Premium Statistic Leading consumer electronics brands on social media in the U.S. 2019, by actions
- Basic Statistic Leading retail brands on social media in the U.S. 2020, by actions
- Basic Statistic Leading sports media companies on social media in the U.S. 2020, by actions
- Premium Statistic Leading automotive brands on social media in the U.S. 2020, by actions
- Premium Statistic Leading travel & leisure brands on social media in the U.S. 2019, by actions
Brand sentiment
6
- Premium Statistic Top brands on social media worldwide 2019-2020, by social rank
- Basic Statistic Leading U.S. brand buzz on social media 2019
- Basic Statistic Leading U.S. apparel and footwear brand buzz on social media 2019
- Basic Statistic Leading U.S. consumer electronics brand buzz on social media 2019
- Basic Statistic Leading U.S. retail clothing brand buzz on social media 2019
- Basic Statistic Leading U.S. hair and skin care brand buzz on social media 2019
Facebook
8
- Premium Statistic Leading U.S. brands on Facebook 2020, by user engagement
- Premium Statistic Facebook user engagement of leading U.S. and UK publishers 2023
- Basic Statistic Most popular Facebook fan pages 2022
- Premium Statistic Fan growth of the fastest-growing brands on Facebook 2021
- Basic Statistic Most popular product brands on Facebook 2020
- Basic Statistic Facebook: number of followers of popular beauty brands 2021
- Basic Statistic Facebook: number of fans of popular fashion brands 2021
- Basic Statistic Average weekly Facebook brand posts 2021, by vertical
Twitter
7
- Basic Statistic Leading U.S. brands on Twitter 2020, by user engagement
- Basic Statistic Most visible brands on Twitter worldwide 2019
- Premium Statistic Most-followed magazine brands on Twitter 2019
- Basic Statistic Average daily Twitter brand posts 2017-2019
- Basic Statistic Average weekly Twitter brand posts 2021, by vertical
- Premium Statistic Twitter brand post engagement 2022, by vertical
- Premium Statistic Global Twitter mentions of leading brands 2019, by type
Instagram
7
- Premium Statistic Leading U.S. brands on Instagram 2020, by user engagement
- Basic Statistic Instagram: most-followed beauty brands 2022
- Premium Statistic Most-followed magazine brands on Instagram 2019
- Premium Statistic Instagram: share of video and image posts 2019
- Premium Statistic Instagram brand post engagement 2022, by vertical
- Basic Statistic Average weekly Instagram brand posts 2021, by vertical
- Premium Statistic Instagram post engagement rate 2017-2020, by post type
Further related statistics
18
- Europe: capital invested in sports tech companies 2015-2017, by sector
- Europe: capital invested in sports technology companies 2015-17, by category
- Share of respondents who get daily sports news in MENA by country 2017
- Europe: breakdown of sports technology startup companies 2018, by sport
- Europe: capital invested in sports tech companies 2015-2017, by country
- Consumption of sports news among sports fans Vietnam 2018, by medium
- Brand related online activities of consumers in Canada 2016
- UK and France: mediums used by fans to find out Champions League scores in 2016
- Most popular luxury brans in the U.S. on social media 2019, by actions per post
- Most popular social media platforms to engage with brands in Hong Kong 2018
- Leading sports websites in Poland 2022, by users
- Most popular eSports news among eSports fans in China 2020
- Frequency of online sports news access in China in 2012, by gender
- Frequency of following eSports news among eSports fans in China 2020
- Main source of sports news in selected countries 2016
- Internet usage as a source of information for sports news in Germany 2013-2016
- Gender distribution in news about sports in Sweden 2016-2018
- Devices used for consuming sports content online in Hungary 2020
Further Content: You might find this interesting as well
Statistics
- Europe: capital invested in sports tech companies 2015-2017, by sector
- Europe: capital invested in sports technology companies 2015-17, by category
- Share of respondents who get daily sports news in MENA by country 2017
- Europe: breakdown of sports technology startup companies 2018, by sport
- Europe: capital invested in sports tech companies 2015-2017, by country
- Consumption of sports news among sports fans Vietnam 2018, by medium
- Brand related online activities of consumers in Canada 2016
- UK and France: mediums used by fans to find out Champions League scores in 2016
- Most popular luxury brans in the U.S. on social media 2019, by actions per post
- Most popular social media platforms to engage with brands in Hong Kong 2018
- Leading sports websites in Poland 2022, by users
- Most popular eSports news among eSports fans in China 2020
- Frequency of online sports news access in China in 2012, by gender
- Frequency of following eSports news among eSports fans in China 2020
- Main source of sports news in selected countries 2016
- Internet usage as a source of information for sports news in Germany 2013-2016
- Gender distribution in news about sports in Sweden 2016-2018
- Devices used for consuming sports content online in Hungary 2020
Shareablee. (February 9, 2021). Leading sports media companies in the United States on social media in 2020, by user engagement (in million actions) [Graph]. In Statista. Retrieved March 25, 2023, from https://www.statista.com/statistics/260162/usa-sports-media-companies-social-media-engagement/
Shareablee. "Leading sports media companies in the United States on social media in 2020, by user engagement (in million actions)." Chart. February 9, 2021. Statista. Accessed March 25, 2023. https://www.statista.com/statistics/260162/usa-sports-media-companies-social-media-engagement/
Shareablee. (2021). Leading sports media companies in the United States on social media in 2020, by user engagement (in million actions). Statista. Statista Inc.. Accessed: March 25, 2023. https://www.statista.com/statistics/260162/usa-sports-media-companies-social-media-engagement/
Shareablee. "Leading Sports Media Companies in The United States on Social Media in 2020, by User Engagement (in Million Actions)." Statista, Statista Inc., 9 Feb 2021, https://www.statista.com/statistics/260162/usa-sports-media-companies-social-media-engagement/
Shareablee, Leading sports media companies in the United States on social media in 2020, by user engagement (in million actions) Statista, https://www.statista.com/statistics/260162/usa-sports-media-companies-social-media-engagement/ (last visited March 25, 2023)
Leading sports media companies in the United States on social media in 2020, by user engagement (in million actions) [Graph], Shareablee, February 9, 2021. [Online]. Available: https://www.statista.com/statistics/260162/usa-sports-media-companies-social-media-engagement/