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Purchase influence of promotional e-mails on U.S. consumers as of August 2016

This statistic shows the purchase influence of promotional emails on Millennials and non-Millennials in the United States as of August 2016. According to the survey, 32 percent of responding Millennials had never been influenced by a promotional email.

Frequency with which Millennials and non-Millennials felt influenced by e-mail ads to make purchases in the United States as of August 2016

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Release date

August 2016


United States

Survey time period

August 2016

Number of respondents

2,960 respondents

Age group

18 years and older

Special properties

1,769 Millennials (18-34) and 1,191 adults aged 35 and older

Method of interview

Online survey

Supplementary notes

Question: How frequently do promotional e-mails impact your purchase decisions?
The source does not provide any information regarding missing percentage points to 100 percent.

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Statistics on "E-mail marketing "

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