Radio advertising spending in Italy amounted to 373 million U.S. dollars in 2020, marking a decrease from the previous year due to the impact of the COVID-19 pandemic. Spending was expected to grow again over the next five years, reaching a projected 548 million in 2025.
Radio advertising spending in Italy from 2016 to 2025 (in million U.S. dollars)
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Statistics on Radio industry in Italy
Market Overview
6
- Basic Statistic Revenue of the programming and broadcasting industry in Italy 2019
- Premium Statistic Revenues of the radio, music and podcasts industries in Italy 2016-2025
- Premium Statistic Revenues of public radio-television companies in Italy 2009-2018
- Premium Statistic Total radio revenue in Italy 2013-2019, by type
- Premium Statistic DAB and FM national radio stations in selected EU countries 2019
- Premium Statistic Italy's share of Western Europe forecast spending on the radio sector 2020-2024
Consumption & devices
8
- Basic Statistic Number of radio listeners in Italy 2006-2020
- Basic Statistic Women listening to the radio in Italy 2006-2020
- Basic Statistic Men listening to the radio in Italy 2006-2020
- Basic Statistic Radio audience in Italy 2021, by age
- Basic Statistic Number of radio listeners in Italy 2019, by educational level
- Basic Statistic Number of radio listeners in Italy 2020, by occupational status
- Premium Statistic Number of radio listeners in Italy 2006-2019, by frequency
- Premium Statistic Radio content preferences by genre in Italy 2022
Stations - national radio stations
8
- Premium Statistic Leading radio stations in Italy H1 2022, by average number of daily listeners
- Premium Statistic Average number of daily listeners of Rai Radio 1 in Italy in H1 2022, by region
- Premium Statistic Average number of daily listeners of Rai Radio 2 in Italy in H1 2022, by region
- Premium Statistic Italy: number of daily listeners of Rai Radio 3 2019, by region
- Premium Statistic Daily Isoradio listeners in Italy 2019, by region
- Premium Statistic Daily M2o listeners in Italy 2019, by region
- Premium Statistic Daily R101 listeners in Italy 2019, by region
- Premium Statistic Daily Radio 24 listeners in Italy 2019, by region
Stations - local radio stations
8
- Premium Statistic Weekly local radio stations listeners in Piedmont 2019
- Premium Statistic Weekly local radio stations listeners in Liguria Italy 2019
- Premium Statistic Weekly local radio stations listeners in Lombardy Italy 2019
- Premium Statistic Weekly local radio stations listeners in Trentino-South Tyrol Italy 2019
- Premium Statistic Weekly local radio stations listeners in Friuli-Venezia Giulia Italy 2019
- Premium Statistic Weekly local radio stations listeners in Veneto Italy 2019
- Premium Statistic Weekly local radio stations listeners in Emilia-Romagna Italy 2019
- Premium Statistic Weekly local radio stations listeners in Tuscany Italy 2019
Advertising and social media
5
- Premium Statistic Radio industry advertising in Italy 2015-2019
- Premium Statistic Radio ad spending in Italy 2016-2025
- Premium Statistic Leading radio media profiles on Twitter in Italy 2020
- Premium Statistic Leading radio channels on YouTube in Italy 2020
- Premium Statistic Leading radio stations on Facebook in Italy 2020
Further related statistics
17
- Radio advertising revenue in Ireland 2018-2024
- Radio advertising expenditure in France 2007-2016
- Radio advertising expenditure in the Netherlands 2007-2016
- Radio advertising expenditure in Poland 2007-2016
- Radio advertising expenditure in Denmark 2007-2016
- Radio advertising expenditure in Austria 2007-2016
- Radio advertising expenditure in the Czech Republic 2007-2016
- Radio advertising expenditure in Finland 2007-2016
- Radio advertising expenditure in Switzerland 2007-2016
- Radio advertising expenditure in Sweden 2011-2021
- Radio advertising expenditure in Latvia 2007-2016
- Radio advertising expenditure share in Singapore 2018-2020
- Radio advertising expenditure share in Malaysia 2018-2020
- Radio advertising expenditure in Germany 2008-2015
- Growth in radio advertisement expenditure in MENA 2010-2024
- iHeartMedia ad spend 2013-2021
- Mexico: number of radio ads 2020
Further Content: You might find this interesting as well
Statistics
- Radio advertising revenue in Ireland 2018-2024
- Radio advertising expenditure in France 2007-2016
- Radio advertising expenditure in the Netherlands 2007-2016
- Radio advertising expenditure in Poland 2007-2016
- Radio advertising expenditure in Denmark 2007-2016
- Radio advertising expenditure in Austria 2007-2016
- Radio advertising expenditure in the Czech Republic 2007-2016
- Radio advertising expenditure in Finland 2007-2016
- Radio advertising expenditure in Switzerland 2007-2016
- Radio advertising expenditure in Sweden 2011-2021
- Radio advertising expenditure in Latvia 2007-2016
- Radio advertising expenditure share in Singapore 2018-2020
- Radio advertising expenditure share in Malaysia 2018-2020
- Radio advertising expenditure in Germany 2008-2015
- Growth in radio advertisement expenditure in MENA 2010-2024
- iHeartMedia ad spend 2013-2021
- Mexico: number of radio ads 2020
PwC. (July 14, 2021). Radio advertising spending in Italy from 2016 to 2025 (in million U.S. dollars) [Graph]. In Statista. Retrieved February 07, 2023, from https://www.statista.com/statistics/617520/radio-industry-advertising-spending-italy-forecast/
PwC. "Radio advertising spending in Italy from 2016 to 2025 (in million U.S. dollars) ." Chart. July 14, 2021. Statista. Accessed February 07, 2023. https://www.statista.com/statistics/617520/radio-industry-advertising-spending-italy-forecast/
PwC. (2021). Radio advertising spending in Italy from 2016 to 2025 (in million U.S. dollars) . Statista. Statista Inc.. Accessed: February 07, 2023. https://www.statista.com/statistics/617520/radio-industry-advertising-spending-italy-forecast/
PwC. "Radio Advertising Spending in Italy from 2016 to 2025 (in Million U.S. Dollars) ." Statista, Statista Inc., 14 Jul 2021, https://www.statista.com/statistics/617520/radio-industry-advertising-spending-italy-forecast/
PwC, Radio advertising spending in Italy from 2016 to 2025 (in million U.S. dollars) Statista, https://www.statista.com/statistics/617520/radio-industry-advertising-spending-italy-forecast/ (last visited February 07, 2023)
Radio advertising spending in Italy from 2016 to 2025 (in million U.S. dollars) [Graph], PwC, July 14, 2021. [Online]. Available: https://www.statista.com/statistics/617520/radio-industry-advertising-spending-italy-forecast/