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Most effective social media for influence marketing in the U.S. 2016
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Most effective social media for influence marketing in the U.S. 2016
Best social media platforms for influence marketing according to influencers in the United States as of July 2016
The graph shows the best social media platforms for influence marketing according to influencers in the United States as of July 2016. It was found that Facebook was cited as the best platform for influence marketing by 32 percent of responding influencers, followed by 24 percent who said the same about Instagram.
Best social media platforms for influence marketing according to influencers in the United States as of July 2016
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The graph shows the best social media platforms for influence marketing according to influencers in the United States as of July 2016. It was found that Facebook was cited as the best platform for influence marketing by 32 percent of responding influencers, followed by 24 percent who said the same about Instagram.
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- Release date
- August 2016
- Region
- United States
- Survey time period
- July 2016
- Number of respondents
- 347 respondents
- Special properties
- among influencers with an active blog and who were active on social media
Source
- Show sources information
- Show publisher information
- Release date
- August 2016
More information
- Region
- United States
- Survey time period
- July 2016
- Number of respondents
- 347 respondents
- Special properties
- among influencers with an active blog and who were active on social media
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Brands on social media
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Statistics on "Brands on social media"
- User interactions
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- Leading brands in the United States on social media in 2018, based on user engagement (in million actions)Leading U.S. brands on social media 2018, by user engagement
- Leading brands in the United States on social media in 2018, based on user engagement on owned video content (in million actions)Leading U.S. brands on social media 2018, by video engagement
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- Actions taken by internet users in the United States if a brand ignores or reacts poorly to their complaint on social media as of July 2017Consequences of negative social media brand interactions in the U.S. 2017
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- Leading brands in the United States on Facebook in 2018, based on user engagement (in million actions)Leading U.S. brands on Facebook 2018, by user engagement
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- Average number of daily brand posts on Facebook as of 4th quarter 2017, by profile sizeAverage daily Facebook brand posts 2017, by profile size
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The most important statistics
- Leading brands in the United States on Instagram in 2018, based on user engagement (in million actions)Leading U.S. brands on Instagram 2018, by user engagement
- Distribution of posts on Instagram as of September 2018, by typeInstagram: share of video and image posts 2018
- Average number of video and image post user interactions on Instagram as of July 2017, by profile sizeInstagram: video and image post user interactions 2017, by profile size
- Leading magazine brands on Instagram as of December 2018, by followers (in millions)Most-followed magazine brands on Instagram 2018
- Number of monthly active advertisers on Instagram from February 2016 to September 2017 (in millions)Number of active advertisers on Instagram 2016-2017
- Most pictured brands found on Instagram posts worldwide as of July 2017 (in 1,000s)Most pictured brands found on Instagram posts worldwide as of 2017
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- Brand content
The most important statistics
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- Share of small businesses in the United States that have an active social media strategy as of October 2017U.S. small business social media strategy implementation rate 2017
- Best social media platforms for influence marketing according to influencers in the United States as of July 2016Most effective social media for influence marketing in the U.S. 2016
- Most pictured brands on Twitter and Instagram worldwide as of April 2018Most visible brands on social media worldwide 2018
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- Leading brands ranked by number of Instagram posts as of December 2017 (in 1,000s)Leading brands ranked by number of Instagram posts 2017
- Average number of monthly brand posts on Instagram from January to December 2017Average monthly Instagram brand posts 2017
- Average number of monthly image posts by brands to Instagram from January 2016 to December 2017Instagram: monthly image posts by brands 2016-2017
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Statistics
- Most effective online platforms for influence marketing in the U.S. 2015
- Influence marketing: U.S. website influence 2014, by type
- Influence marketing campaign budget allocation in the U.S. 2016
- Quality of customers acquired through influence marketing in the U.S. 2015
- Influence marketing: U.S. consumer trust in online content 2015, by source
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- Influence marketing: online influencers in the U.S. 2014, by industry
- Most effective influence marketing tactics in the U.S. 2016
- Influence marketing: main characteristics of influential recommendations 2014
- Behavior towards terms and conditions on online platforms in the Benelux 2016
- Altered search results to suit platforms' business interests in Sweden 2016
- Crowdfunding platforms in Europe as of December 2013, by function performed
- Platforms used to purchase products online by companies in Finland 2014, by type
- Awareness of web user experience dependency on prior activities in the UK 2016
- Successful web-entrepreneur crowdfunding campaign numbers in Europe 2014, by country
- Share of referrals and direct visits to news websites Australia 2017 by type
- Fantasy sports platforms U.S. consumers would recommend to their friends 2017
- Spain: SME usage of online tools and platforms 2018
- Usage share of Fantasy sports platforms in the U.S. 2017
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Studies
- Influencer marketing
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- The Power Of Me
- The Personalization Imperative For Content Marketing
- Digital marketing in Italy
- Social Media Marketing Industry Report 2018
- B2B Content Marketing 2019
- B2C Content Marketing 2019
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- Social Media Marketing Industry Report 2016
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Statistics on "Brands on social media"
- Leading brands in the United States on social media in 2018, based on user engagement (in million actions)
- Leading brands in the United States on social media in 2018, based on user engagement on owned video content (in million actions)
- Leading magazine brands on social media as of December 2018, by social media followers (in millions)
- Leading channels internet users in the United States prefer to engage with brands as of October 2017
- Share of internet users worldwide who follow brands or share branded posts on social media each month as of 3rd quarter 2017, by region
- Share of worldwide internet users who discover brands via recommendations on social media as of 4th quarter 2017, by age group
- Actions taken by internet users in the United States if a brand ignores or reacts poorly to their complaint on social media as of July 2017
- Ways in which consumers in the United States believe social media has increased accountability for brands as of July 2017
- Reasons for online shoppers in the United States to trust a brand online in 2017
- Leading brands in the United States on Facebook in 2018, based on user engagement (in million actions)
- Most popular Facebook fan pages as of April 2019, based on number of fans (in millions)
- Product brands with the most Facebook fans as of April 2019 (in millions)
- Technology brands with the most Facebook fans as of April 2018 (in millions)
- Leading beauty brands with the most followers on Facebook as of April 2019 (in millions)
- Leading magazine brands on Facebook as of December 2018, by page fans (in millions)
- Leading apparel brands with the most Facebook fans as of April 2019 (in millions)
- Average number of daily brand posts on Facebook as of 4th quarter 2017, by profile size
- Average number of daily brand posts on Twitter as of 4th quarter 2017, by profile size
- Number of Facebook interactions per brand post as of July 2017, by profile size
- Leading magazine brands on Twitter as of December 2018, by followers (in millions)
- Leading beauty and cosmetics brands on Twitter as of July 2018, by followers (in 1,000s)
- Leading fashion brands on Twitter as of July 2018, by followers (in millions)
- Leading retail and consumer merchandise brands on Twitter as of July 2018, by followers (in millions)
- Number of followers of popular video gaming brands on Twitter as of September 2018 (in millions)
- Leading brands in the United States on Twitter in 2018, based on user engagement (in million actions)
- Average number of daily brand retweets on Twitter as of 1st half 2018, by vertical
- Average number of daily brand replies on Twitter as of 1st half 2018, by vertical
- Average number of daily brand audience mentions on Twitter as of 1st half 2018, by vertical
- Average audience sentiment of brands on Twitter as of 1st half 2018, by vertical
- Leading brands in the United States on Instagram in 2018, based on user engagement (in million actions)
- Distribution of posts on Instagram as of September 2018, by type
- Average number of video and image post user interactions on Instagram as of July 2017, by profile size
- Leading magazine brands on Instagram as of December 2018, by followers (in millions)
- Number of monthly active advertisers on Instagram from February 2016 to September 2017 (in millions)
- Most pictured brands found on Instagram posts worldwide as of July 2017 (in 1,000s)
- Most pictured food and beverage brands found on Instagram posts worldwide as of July 2017
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- Share of regrammed brand posts on Instagram from June to November 2017, by industry
- Average engagement rate on influencer-generated content on Instagram worldwide in 2017, by follower count
- Average Instagram user engagement rate with brand influencer-generated posts from January to December 2017
- Number of interactions per brand post on Instagram as of 4th quarter 2017, by profile size
- Leading content marketing types and tactics used by B2B marketers in North America as of July 2018
- Share of small businesses in the United States that have an active social media strategy as of October 2017
- Best social media platforms for influence marketing according to influencers in the United States as of July 2016
- Most pictured brands on Twitter and Instagram worldwide as of April 2018
- Most pictured industries on Twitter and Instagram worldwide as of April 2018
- Leading brands ranked by number of Instagram posts as of December 2017 (in 1,000s)
- Average number of monthly brand posts on Instagram from January to December 2017
- Average number of monthly image posts by brands to Instagram from January 2016 to December 2017
- Average number of monthly video posts by brands to Instagram from January 2016 to December 2017
- Platforms perceived by marketers as most effective for influencer marketing in the United States as of March 2015
- Websites most likely to influence purchase decisions according to consumers in the Unites States in 2014, by type
- Budgets assigned to influence marketing per campaign according to marketers in the United States as of April 2016
- What is the quality of customers acquired from influencer marketing?
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- Reach of influencers in online marketing in the United States in 2014, by industry
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- Leading factors making an online review or a recommendation influential according to social media users worldwide in 2014
- Distribution of actions taken when encountering terms and conditions on online platforms in the Benelux countries in April 2016*
- Do you think online platforms should be able to change the order in which they display search results to suit their own commercial interests?
- What type of functions does your platform perform?
- Which of the following do you use to purchase products and/or services online?
- Are you aware that the Internet experience can be different for each user based on their prior online activities?*
- Selected countries with the largest number of successful crowdfunding campaigns by web entrepreneurs in Europe as of 2014
- Share of referrals and direct visits to news websites in Australia in 2017, by type
- Which of the following Fantasy sports platforms would you recommend to your friends?
- Main usages of online tools and platforms by SME in Spain as of April 2018
- Which of the following Fantasy sports platforms have you already used?
- Share of children whose personal data was shared by another person in Norway in 2018, by age and gender
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