The graph shows the best social media platforms for influence marketing according to influencers in the United States as of July 2016. It was found that Facebook was cited as the best platform for influence marketing by 32 percent of responding influencers, followed by 24 percent who said the same about Instagram.
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Most effective social media for influence marketing in the U.S. 2016
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Best social media platforms for influence marketing according to influencers in the United States as of July 2016
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The graph shows the best social media platforms for influence marketing according to influencers in the United States as of July 2016. It was found that Facebook was cited as the best platform for influence marketing by 32 percent of responding influencers, followed by 24 percent who said the same about Instagram.
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The graph shows the best social media platforms for influence marketing according to influencers in the United States as of July 2016. It was found that Facebook was cited as the best platform for influence marketing by 32 percent of responding influencers, followed by 24 percent who said the same about Instagram.
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- Release date
- August 2016
- Region
- United States
- Survey time period
- July 2016
- Number of respondents
- 347 respondents
- Special properties
- among influencers with an active blog and who were active on social media
More information
- Region
- United States
- Survey time period
- July 2016
- Number of respondents
- 347 respondents
- Special properties
- among influencers with an active blog and who were active on social media
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+Instagram influencer market size 2017-2019
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+Number of bloggers in the United States 2014-2020
Trust in online customer reviews 2014-2017
+
+Change in influencer marketing budgets in the U.S. 2018
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Statistics on "Influencer marketing"
- Overview
The most important statistics
- Share of consumers who frequently notice sponsored content in selected media in the United States as of May 2017U.S. consumers frequently aware of sponsored content in selected media 2017
- Do you believe that the information provided in sponsored contributions is objective or influenced by the company?U.S. consumers perception to information quality in sponsored content 2017
- Social media trends expected to have the biggest effect on marketing strategies in the following year according to marketers in the United States as of September 2017Social media expected to influence marketing strategies in the U.S. 2017
- Do you spend marketing dollars on promoted posts or social media advertising?U.S. small businesses: social media advertising use 2017
- What role do you see influencer marketing playing in your organization in the next three years?Role of influencer marketing worldwide 2017
- Leading goals of influencer marketing worldwide as of January 2017Goals of influencer marketing 2017
- Benefits of influencer marketing content in comparison to brand-created content on channels other than social media according to marketers in the United States as of November 2017Performance of influencer content compared to brand-created content in the U.S. 2017
- What do you see as the top challenges for influencer marketing in 2017?Leading challenges of influence marketing in the U.S. 2017
- Financials
The most important statistics
- How is your influencer marketing budget going to change in 2018?Change in influencer marketing budgets in the U.S. 2018
- Budgets assigned to influence marketing per campaign according to marketers in the United States as of April 2016Influence marketing campaign budget allocation in the U.S. 2016
- Average earned media value (EMV) of influence marketing campaigns in 2016, by advertiser category (in U.S. dollars)Influencer marketing campaign average EMV 2016, by category
- Amounts charged by influencers for their work in the United States in 2015 (in U.S. dollars per post)U.S. influencer compensation charged 2015
- Average earnings for influencer posts on Twitter as of October 2016, by number of account followers (in U.S. dollars)Average earnings for Twitter influencer posts 2016, by number of followers
- Average media value per post of the most-followed athletes on Instagram worldwide as of July 2018 (in U.S. dollars)Instagram post value of the most-followed athletes worldwide 2018
- Effectiveness & impact
The most important statistics
- Shopping influence of selected digital resources according to online shoppers in the United States as of March 2017Digital resource shopping influence in the U.S. 2017
- Leading methods of measuring influencer marketing success according to marketers in the United States as of November 2017Influencer marketing success measurement metrics in the U.S. 2017
- Most effective influence marketing tactics according to marketers in the United States as of April 2016Most effective influence marketing tactics in the U.S. 2016
- Most important social media network of their personal brand according to female social influencers in the United States as of June 2017Most important social media for female influencers in the U.S. 2017
- Factors keeping followers engaged according to influencers in the United States as of April 2016Most engaging factors of their work according to influencers in the U.S. 2016
- Factors which influenced brand loyalty in the United States as of August 2016Brand loyalty factors in the U.S. 2016
- Do you trust online customer reviews as much as personal recommendations?Trust in online customer reviews 2014-2017
- Do you believe that the information provided in sponsored contributions is objective or influenced by the company?U.S. consumers perception to information quality in sponsored content 2017
- Blogging
The most important statistics
- Number of bloggers in the United States from 2014 to 2020 (in millions)Number of bloggers in the United States 2014-2020
- Frequency with which bloggers worldwide publish blog posts and content as of 2017Blogging: posting frequency 2017
- Ways in which bloggers worldwide promote their blog posts as of 2017Blogging: post promotion channels 2017
- Types of media most often included in a typical blog post according to global bloggers as of 2017Blogging: frequently included media content 2017
- Social media marketing usage
The most important statistics
- Social media marketing spending in the United States from 2014 to 2019 (in billion U.S. dollars)Social media marketing spending in the U.S. 2014-2019
- Social media marketing profitability worldwide in 2015 and 2016Social media marketing profitability 2015-2016
- Primary social media platforms used by social influencers for brand collaborations worldwide as of January 2018Social media platforms used by social influencers as of January 2018
- Leading types of branded posts on Facebook worldwide as of August 2017, by formatLeading Facebook brand post formats 2017
- Global Instagram influencer market size from 2017 to 2019 (in billion U.S. dollars)Instagram influencer market size 2017-2019
- Number of brand sponsored influencer posts on Instagram from 2016 to 2019 (in millions)Instagram: number of brand sponsored influencer posts 2016-2019
- How do you attract customers to connect with your brand's social media account(s)?Methods brands use for attracting social media followers worldwide 2015
- Leading benefits of using social media for marketing purposes worldwide as of January 2018Benefits of social media marketing worldwide 2018
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Most effective online platforms for influence marketing in the U.S. 2015
- Italy: reasons for online tools and platforms usage by companies 2018
- Influence marketing: U.S. website influence 2014, by type
- Influence marketing: main characteristics of influential recommendations 2014
- Influence marketing: online influencers in the U.S. 2014, by industry
- Perceived reliability of online review rating systems in the Netherlands in 2016
- Users' opinions regulations personalizing online search results Belgium 2016
- Felt effect of the order of search results on consumer behavior the Benelux 2016
- Annual turnover of online P2P lending platforms China 2010-2017
- Altered search results to suit platforms' business interests in Denmark 2016
- Behavior towards terms and conditions on online platforms in Luxembourg 2016
- Platforms used to purchase products online by companies in Sweden 2014
- Successful web-entrepreneur crowdfunding campaign numbers in Europe 2014, by country
- Crowdfunding platforms in Europe as of December 2013, by function performed
- UK: distribution of behavior towards terms and conditions on online platforms 2016
- Expectations of search results fitting user interests the Netherlands 2016
- Users' opinions regulations personalizing online search results in the Benelux 2016
- Number of products on Taiwan's leading online platforms January 2016
- Familiarity of U.S. consumers with Fantasy sports platforms 2017
- Poland: SME usage of online tools and platforms 2018
Studies
- Influencer marketing
- Content marketing in the U.S.
- The Power Of Me
- The Personalization Imperative For Content Marketing
- B2B Content Marketing 2018
- B2C Content Marketing 2018
- Social Media Marketing Industry Report 2018
- Marketer Email Tracking Study 2018
- B2C Manufacturing Content Marketing 2018
- Social Media Marketing Industry Report 2017
- B2C Content Marketing 2017
- B2B Content Marketing 2017
- DMA Insight: Marketer Email Tracking Study 2017
- B2C Manufacturing Content Marketing 2017
- Social Media Marketing Industry Report 2016
Statistics on the topic
Free statistics
- Social media trends expected to have the biggest effect on marketing strategies in the following year according to marketers in the United States as of September 2017
- Shopping influence of selected digital resources according to online shoppers in the United States as of March 2017
- Do you trust online customer reviews as much as personal recommendations?
- Leading types of branded posts on Facebook worldwide as of August 2017, by format
- Number of brand sponsored influencer posts on Instagram from 2016 to 2019 (in millions)
- Selected countries with the largest number of successful crowdfunding campaigns by web entrepreneurs in Europe as of 2014
- What type of functions does your platform perform?
- Main usages of online tools and platforms by SME in Poland as of April 2018*
Premium Statistics
- Share of consumers who frequently notice sponsored content in selected media in the United States as of May 2017
- Do you believe that the information provided in sponsored contributions is objective or influenced by the company?
- Do you spend marketing dollars on promoted posts or social media advertising?
- What role do you see influencer marketing playing in your organization in the next three years?
- Leading goals of influencer marketing worldwide as of January 2017
- Benefits of influencer marketing content in comparison to brand-created content on channels other than social media according to marketers in the United States as of November 2017
- What do you see as the top challenges for influencer marketing in 2017?
- How is your influencer marketing budget going to change in 2018?
- Budgets assigned to influence marketing per campaign according to marketers in the United States as of April 2016
- Average earned media value (EMV) of influence marketing campaigns in 2016, by advertiser category (in U.S. dollars)
- Amounts charged by influencers for their work in the United States in 2015 (in U.S. dollars per post)
- Average earnings for influencer posts on Twitter as of October 2016, by number of account followers (in U.S. dollars)
- Average media value per post of the most-followed athletes on Instagram worldwide as of July 2018 (in U.S. dollars)
- Leading methods of measuring influencer marketing success according to marketers in the United States as of November 2017
- Most effective influence marketing tactics according to marketers in the United States as of April 2016
- Most important social media network of their personal brand according to female social influencers in the United States as of June 2017
- Factors keeping followers engaged according to influencers in the United States as of April 2016
- Factors which influenced brand loyalty in the United States as of August 2016
- Return on Instagram marketing investment among local businesses in the United States as of 3rd quarter 2016
- Most popular sponsored influencers on Instagram as of July 2017, based on user engagement (in millions)
- Fastest-growing English-language influencers on Instagram as of March 2018, based on follower growth in the past 4 weeks
- Number of bloggers in the United States from 2014 to 2020 (in millions)
- Frequency with which bloggers worldwide publish blog posts and content as of 2017
- Ways in which bloggers worldwide promote their blog posts as of 2017
- Types of media most often included in a typical blog post according to global bloggers as of 2017
- Social media marketing spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Social media marketing profitability worldwide in 2015 and 2016
- Primary social media platforms used by social influencers for brand collaborations worldwide as of January 2018
- Global Instagram influencer market size from 2017 to 2019 (in billion U.S. dollars)
- How do you attract customers to connect with your brand's social media account(s)?
- Leading benefits of using social media for marketing purposes worldwide as of January 2018
- Best social media platforms for influence marketing according to influencers in the United States as of July 2016
- Factors driving sponsored social messaging effectiveness in the United States as of November 2015
- Amount of time it takes to create a post according to influencers worldwide as of March 2017
- Length of time influencers have been monetizing their audience/content worldwide as of March 2017
- Platforms perceived by marketers as most effective for influencer marketing in the United States as of March 2015
- For which of the following do you use online tools or platforms?
- Websites most likely to influence purchase decisions according to consumers in the Unites States in 2014, by type
- Leading factors making an online review or a recommendation influential according to social media users worldwide in 2014
- Reach of influencers in online marketing in the United States in 2014, by industry
- Do you think that online review rankings or rating systems are reliable or not?*
- Do you think online platforms should be regulated to limit the extent to which they display personalized search results based on user data?*
- Distribution of felt effects of the order of search results on consumer behavior in the Benelux in April 2016*
- Annual turnover of online peer-to-peer (P2P) lending platforms in China from 2010 to 2017 (in billion yuan)
- Do you think online platforms should be able to change the order in which they display search results to suit their own commercial interests?
- Distribution of actions taken when encountering terms and conditions on online platforms in Luxembourg in April 2016*
- Which of the following do you use to purchase products and/or services online?
- Distribution of actions taken when encountering terms and conditions on online platforms in the United Kingdom (UK) in April 2016*
- Do you expect online platforms to present search results in an order that corresponds best to what interests you?*
- Do you think online platforms should be regulated to limit the extent to which they display personalized search results based on user data?*
- Number of products on Taiwan's leading online platforms as of January 2016
- Which of the following Fantasy sports platforms do you know at least by name?
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