Metrics usage for B2C content marketing in North America 2016

The graph shows the leading content marketing metrics used by B2C marketers in North America as of August 2016. During the survey, 73 percent of respondents said they used their website traffic as means to measure their content marketing results.

Leading content marketing metrics used by B2C marketers in North America as of August 2016

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Sources

Release date

October 2016

Region

North America

Survey time period

July and August 2016

Number of respondents

480 respondents

Special properties

among B2C marketers

Method of interview

Email survey

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