Metrics usage for B2C content marketing in North America 2016

Published by Statista Research Department, Oct 19, 2016
The graph shows the leading content marketing metrics used by B2C marketers in North America as of August 2016. During the survey, 73 percent of respondents said they used their website traffic as means to measure their content marketing results.

Leading content marketing metrics used by B2C marketers in North America as of August 2016

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Release date

October 2016

Region

North America

Survey time period

July and August 2016

Number of respondents

480 respondents

Special properties

among B2C marketers

Method of interview

Email survey

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Overview

8

Display advertising

8

Search advertising

7

Audio advertising

5

Social media advertising

5

In-game advertising

5

Consumer attitudes

6

Further related statistics

14

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Topics

Content marketingAdvertising in the United StatesSocial media advertising and marketing worldwideMobile advertising and marketing in the U.S. Video advertising and marketing worldwide
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