Awareness of free-from foods 2015

This statistic shows the results of a survey in which respondents were asked if they are aware of free-from branded foods in the United Kingdom (UK) in 2015. Food allergy or intolerance sufferers are the most aware of free-from foods, whereas those wishing to cut down on gluten and dairy are unaware of such products at 27 and 26 percent respectively.

Before taking this survey, how aware, if at all, were you of free-from branded foods?*

Characteristic	Bought	Might buy in future	Aware, but not likely to buy in future	Unaware
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Release date

May 2016

More information

Region

United Kingdom

Survey time period

August 2015

Number of respondents

1,328 respondents

Special properties

Cutting down on gluten = n(245); Allergy / intolerance sufferers = n(242); Cutting down on dairy = n(261)

Method of interview

Online survey

Supplementary notes

* A boost was included to ensure that there were robust numbers for key consumer groups including wheat / gluten intolerant or allergic, dairy intolerant or allergic, free-from buyers and parents with children with food intolerances / allergies.

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