Opinion on rebooting movie franchises in the U.S. 2016

The statistic presents information on the public opinion on the growing trend of rebooting movie franchises with key characters as a different gender or ethnicity in the United States as of July 2016. According to the survey, 24 percent of respondents somewhat approve of this trend.

Public opinion on rebooting movie franchises with key characters as a different gender or ethnicity in the United States as of July 2016

Characteristic	Share of respondents
Strongly approve	18%
Somewhat approve	24%
Somewhat disapprove	16%
Strongly disapprove	14%
Not sure	28%

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Release date

July 2016

More information

Region

United States

Survey time period

July 16, 2016

Number of respondents

5,805 respondents

Age group

18 years and older

Method of interview

Online interview

Supplementary notes

This question was phrased by the source as follows: "Overall, do you approve or disapprove of the growing trend for movie makers and other artists to reboot franchises so that key characters are now women or from ethnic minorities?"

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