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Italy: watches sales value share 2016, by type

This statistic shows the results of a survey conducted in Italy as of January 2017 during which Italian customers were asked to indicate the value of the watch/es they have purchased in the previous year. According to the survey results, men watches made up approximately 52 percent of the total value of watches sold in Italy. The kids watch segment accounted for around seven percent of the total sales value.

Which type of watch have you purchased?

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Source

Release date

March 2017

Region

Italy

Survey time period

January 2017

Number of respondents

22,000 respondents

Method of interview

Online panel

Supplementary notes

Percentage points exceeding 100 percent are probably due to rounding.

The original survey question was phrased by the source as follows: "Che tipo di orologio ha acquistato?".

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Statistics on "Swiss watch industry"

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