This statistic shows advertising costs incurred by Twitter from 2014 to 2017. In the most recent fiscal year, the company invested 70.2 million U.S. dollars in advertising, down from 114.3 million U.S. dollars in the previous year.
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- Social Media & User-Generated Content›
Twitter: ad spend 2014-2017
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Advertising cost of Twitter from 2014 to 2017 (in million U.S. dollars)
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This statistic shows advertising costs incurred by Twitter from 2014 to 2017. In the most recent fiscal year, the company invested 70.2 million U.S. dollars in advertising, down from 114.3 million U.S. dollars in the previous year.
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This statistic shows advertising costs incurred by Twitter from 2014 to 2017. In the most recent fiscal year, the company invested 70.2 million U.S. dollars in advertising, down from 114.3 million U.S. dollars in the previous year.
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- Release date
- February 2018
- Region
- Worldwide
- Survey time period
- 2010 to 2017
More information
- Region
- Worldwide
- Survey time period
- 2010 to 2017
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Statistics on "Twitter"
- Company overview
The most important statistics
- Worldwide revenue of Twitter from 2010 to 2017 (in million U.S. dollars)Global Twitter revenue 2010-2017
- Annual revenue of Twitter from 2010 to 2017, by segment (in million U.S. dollars)Twitter: annual revenue 2010-2017, by segment
- Twitter's revenue from 1st quarter 2011 to 4th quarter 2018 (in million U.S. dollars)Twitter: quarterly revenue 2011-2018
- Twitter's revenue from 1st quarter 2013 to 4th quarter 2018, by segment (in million U.S. dollars)Twitter: quarterly revenue 2013-2018, by segment
- Net income of Twitter from 2010 to 2017 (in million U.S. dollars)Annual net income of Twitter 2010-2017
- Twitter's net income from 1st quarter 2012 to 4th quarter 2018 (in million U.S. dollars)Twitter: quarterly net income 2012-2018
- Advertising cost of Twitter from 2014 to 2017 (in million U.S. dollars)Twitter: ad spend 2014-2017
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- Most popular mobile social networking apps in the United States as of October 2018, by reachMost popular social media apps in the U.S. 2018, by reach
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The most important statistics
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- Number of monthly active Twitter users in the United States from 1st quarter 2010 to 4th quarter 2018 (in millions)Twitter: number of monthly active U.S. users 2010-2018
- Number of monthly active international Twitter users from 1st quarter 2010 to 4th quarter 2018 (in millions)Twitter: number of monthly active international users 2010-2018
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- Average number of daily brand posts on Twitter as of 1st half 2018, by verticalAverage daily Twitter brand posts 2018, by vertical
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- Average number of daily brand audience mentions on Twitter as of 1st half 2018, by verticalAverage daily Twitter brand audience mentions 2018, by vertical
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- Most retweeted Twitter posts in 2017Twitter: most retweets 2017
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- Most popular television series in the United States in 2018, sorted by average number of Twitter interactions (in 1,000s)Twitter: online buzz of U.S. tv series 2018
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Statistics
- Use of Twitter as a source for breaking news in the United Kingdom (UK) 2013
- Uses of Twitter in the United Kingdom (UK) 2013, by gender
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- Share of U.S. teenagers who use Twitter 2015, by gender and age
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- Twitter reach in Malaysia 2014-2019
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Studies
- Twitter
- Twitter in the United Kingdom (UK)
- Social media usage in the United Kingdom (UK)
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- Twitter Annual Report 2016
- Social media usage in the European Union (EU)
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- Social media and events
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Statistics on the topic
Free statistics
- Annual revenue of Twitter from 2010 to 2017, by segment (in million U.S. dollars)
- Twitter's revenue from 1st quarter 2011 to 4th quarter 2018 (in million U.S. dollars)
- Twitter's revenue from 1st quarter 2013 to 4th quarter 2018, by segment (in million U.S. dollars)
- Twitter's net income from 1st quarter 2012 to 4th quarter 2018 (in million U.S. dollars)
- Number of data removal requests issued to Twitter from 1st half 2012 to 1st half 2018
- Most popular mobile social networking apps in the United States as of October 2018, by monthly users (in millions)
- Most popular mobile social networking apps in the United States as of October 2018, by reach
- Most popular mobile social networking apps in the United States as of October 2018, by user engagement (in minutes per month)
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- Leading mobile app publishers in the United States as of October 2018, based on reach
- Reach of leading social media and networking sites used by teenagers and young adults in the United States as of February 2017
- Social media awareness in the United States as of February 2018
- Number of Twitter users worldwide from 2014 to 2020 (in millions)
- Number of monthly active Twitter users worldwide from 1st quarter 2010 to 4th quarter 2018 (in millions)
- Number of monthly active Twitter users in the United States from 1st quarter 2010 to 4th quarter 2018 (in millions)
- Number of monthly active international Twitter users from 1st quarter 2010 to 4th quarter 2018 (in millions)
- Twitter penetration rate in the United States from 2017 to 2022
- Share of online adults in the United States using Twitter from 2009 to 2017
- Distribution of Twitter users in the United States as of September 2018, by age group
- Percentage of U.S. adults who use Twitter as of January 2018, by gender
- Percentage of U.S. internet users who use Twitter as of January 2018, by urbanity
- Percentage of U.S. adults who use Twitter as of January 2018, by educational background
- Worldwide mobile advertising revenue of Twitter from 2014 to 2018 (in billion U.S. dollars)
- Monthly follower growth of brand Twitter profiles from August to December 2017
- Average monthly number of tweets by brands on Twitter from January to December 2017
- Average monthly number of retweets by brands on Twitter from January 2016 to July 2017
- Leading fashion brands on Twitter as of July 2018, by followers (in millions)
- Leading beauty and cosmetics brands on Twitter as of July 2018, by followers (in 1,000s)
- Leading retail and consumer merchandise brands on Twitter as of July 2018, by followers (in millions)
- Twitter accounts with the most followers worldwide as of January 2019 (in millions)
- World leaders with the most Twitter followers as of May 2018
- Most retweeted Twitter posts in 2017
- Most discussed TV series on social media in the United States in 2018, by interactions per episode (in 1,000s)
- User sentiment regarding #BlackLivesMatter movement on Twitter in the United States from July 2013 to March 2016
- Twitter penetration in Indonesia from 2014 to 2019
- User satisfaction with Twitter in Canada as of January 2015, by language group
- Twitter penetration in the Philippines from 2014 to 2019
- Twitter visitor reach in selected American countries as of 1st quarter 2015
- Twitter penetration in Thailand from 2014 to 2019
- Percentage of teenagers in the United States who use Twitter as of March 2015, by gender and age group
- Social network market share held by Twitter in Italy from January 2017 to August 2018
- Twitter penetration in Malaysia from 2014 to 2019
- Twitter visitor reach in selected EMEA countries as of 1st quarter 2015
Premium Statistics
- Worldwide revenue of Twitter from 2010 to 2017 (in million U.S. dollars)
- Net income of Twitter from 2010 to 2017 (in million U.S. dollars)
- Advertising cost of Twitter from 2014 to 2017 (in million U.S. dollars)
- Number of data removal requests issued to Twitter from January to June 2018, by country and institution
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- Number of copyright takedown notices submitted to Twitter from January 2013 to June 2018, by month
- Leading digital publishers in the United States as of October 2018, based on audience size (in millions)
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- Percentage of U.S. adults who use Twitter as of January 2018, by age group
- Net digital display ad revenues of Twitter as percentage of total digital display ad revenues in the United States from 2016 to 2019
- Average number of daily brand posts on Twitter as of 1st half 2018, by vertical
- Average number of daily brand retweets on Twitter as of 1st half 2018, by vertical
- Average number of daily brand audience mentions on Twitter as of 1st half 2018, by vertical
- Average audience sentiment of brands on Twitter as of 1st half 2018, by vertical
- Leading brands on Twitter as of June 2018, by followers (in millions)
- Distribution of social TV activity on Twitter in the United States as of November 2016, by weekday
- Most popular television specials during the 2016/2017 season, sorted by number of Twitter interactions (in millions)
- Most popular television series in the United States in 2018, sorted by average number of Twitter interactions (in 1,000s)
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- FMCG Corporate brands with the highest number of Twitter followers in Turkey 2018 (in 1,000)
- Awareness and use of Twitter among internet users in Spain in 2015 and 2016
- Retail food brands with the highest number of Twitter followers in Spain 2018 (in 1,000)
- Distribution of advertising spending in France from 2008 to 2015, by medium
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