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Twitter: ad spend 2014-2018
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Twitter: ad spend 2014-2018
Advertising cost of Twitter from 2014 to 2018 (in million U.S. dollars)
by J. Clement,
last edited
Feb 22, 2019
This statistic shows advertising costs incurred by Twitter from 2014 to 2018. In the most recent fiscal year, the company invested 78.1 million U.S. dollars in advertising, up from 70.2 million U.S. dollars in the previous year.
Advertising cost of Twitter from 2014 to 2018 (in million U.S. dollars)
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by J. Clement,
last edited
Feb 22, 2019
This statistic shows advertising costs incurred by Twitter from 2014 to 2018. In the most recent fiscal year, the company invested 78.1 million U.S. dollars in advertising, up from 70.2 million U.S. dollars in the previous year.
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- Release date
- February 2019
- Region
- Worldwide
- Survey time period
- 2010 to 2018
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- February 2019
More information
- Region
- Worldwide
- Survey time period
- 2010 to 2018
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Statistics on "Twitter"
- Company overview
The most important statistics
- Worldwide revenue of Twitter from 2010 to 2018 (in million U.S. dollars)Global Twitter revenue 2010-2018
- Annual revenue of Twitter from 2010 to 2018, by segment (in million U.S. dollars)Twitter: annual revenue 2010-2018, by segment
- Twitter's revenue from 1st quarter 2011 to 1st quarter 2019 (in million U.S. dollars)Twitter: quarterly revenue 2011-2019
- Twitter's revenue from 1st quarter 2013 to 1st quarter 2019, by segment (in million U.S. dollars)Twitter: quarterly revenue 2013-2019, by segment
- Net income of Twitter from 2010 to 2018 (in million U.S. dollars)Twitter annual net income 2010-2018
- Twitter's net income from 1st quarter 2012 to 1st quarter 2019 (in million U.S. dollars)Twitter: quarterly net income 2012-2019
- Advertising cost of Twitter from 2014 to 2018 (in million U.S. dollars)Twitter: ad spend 2014-2018
- Number of data removal requests issued to Twitter from 1st half 2012 to 1st half 2018Twitter: total number of data removal requests as of H1 2018
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- Most popular mobile social networking apps in the United States as of March 2019, by user engagement (in minutes per month)Most popular social media apps in the U.S. 2019, by engagement
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- Leading mobile app publishers in the United States as of March 2019, based on reachTop mobile app publishers in the U.S. 2019, by user reach
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- Leading digital publishers in the United States as of March 2019, based on reachTop digital publishers in the U.S. 2019, by user reach
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The most important statistics
- Leading countries based on number of Twitter users as of April 2019 (in millions)Countries with the most Twitter users 2019
- Leading countries ranked by share of Twitter users as of July 2018Twitter user share in selected countries 2018
- Number of monthly active Twitter users worldwide from 1st quarter 2010 to 1st quarter 2019 (in millions)Twitter: number of monthly active users 2010-2019
- Number of monthly active Twitter users in the United States from 1st quarter 2010 to 1st quarter 2019 (in millions)Twitter: number of monthly active U.S. users 2010-2019
- Number of monthly active international Twitter users from 1st quarter 2010 to 1st quarter 2019 (in millions)Twitter: number of monthly active international users 2010-2019
- Number of monetizable daily active Twitter users worldwide from 1st quarter 2017 to 1st quarter 2019 (in millions)Twitter: number of monetizable daily active users worldwide 2017-2019
- Number of monetizable daily active Twitter users in the United States from 1st quarter 2017 to 1st quarter 2019 (in millions)Twitter: number of monetizable daily active U.S. users 2017-2019
- Number of Twitter users in the United States from 2017 to 2022 (in millions)Twitter: number of users in the United States 2017-2022
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The most important statistics
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- Most important social media platforms for marketers worldwide as of January 2019Most important social media platforms for marketers worldwide 2019
- Twitter advertising median cost-per-mille (CPM) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)Twitter median CPM worldwide Q1 2017- Q1 2018
- Twitter advertising median cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)Twitter median CPC worldwide Q1 2017- Q1 2018
- Twitter advertising median clickthrough rate (CTR) worldwide from 1st quarter 2017 to 1st quarter 2018Twitter median CTR worldwide Q1 2017- Q1 2018
- Popular accounts
The most important statistics
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- Media and events
The most important statistics
- Number of live broadcasts streamed on Twitter as of 1st quarter 2018Twitter number of live streamed events worldwide 2017-2018
- Social media posts and interactions during the Winter Olympics in PyeongChang 2018, by platform2018 Winter Olympics social media post volume, by platform
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Statistics
- Twitter's social network market share monthly in Italy 2017-2018
- Use of Twitter as a source for breaking news in the United Kingdom (UK) 2013
- Twitter reach in Malaysia 2014-2019
- Canada: Twitter usage penetration 2015, by age
- Number of followers and accounts followed on Twitter in the United Kingdom (UK) 2013
- Twitter mobile MAU share 2015
- Uses of Twitter in the United Kingdom (UK) 2013, by gender
- Twitter reach in the Philippines 2014-2019
- Twitter: tweeters ranked by influence in the United Kingdom (UK) as of November 2013
- Twitter reach in Vietnam 2014-2019
- Canada: Twitter usage penetration 2015, by region
- Uses of Twitter in the United Kingdom (UK) 2013
- Twitter reach in Thailand 2014-2019
- Canada: Twitter usage penetration 2015, by gender
- Revenues of the social network Twitter in Spain 2013 to 2016
- Digital media ad spending in Taiwan 2016-2022
- Outdoor advertising expenditure in Ireland 2007-2016
- Nissan (brand): ad spend in the U.S. 2012-2015
- Spain: leading beauty brands on Twitter 2018
Studies
- Twitter
- Sizing Up Twitter Users
- Twitter in the United Kingdom (UK)
- Social media usage in the United Kingdom (UK)
- Twitter Annual Report 2018
- Twitter Annual Report 2017
- Social media usage in Finland
- Social media usage in the European Union (EU)
- Social media usage in Spain
- Inside Twitter 2014
- Social media advertising in the Netherlands
- Twitter Annual Report 2016
- Twitter Annual Report 2014
- Twitter Annual Report 2015
- Twitter Annual Report 2013
Statistics on "Twitter"
- Worldwide revenue of Twitter from 2010 to 2018 (in million U.S. dollars)
- Annual revenue of Twitter from 2010 to 2018, by segment (in million U.S. dollars)
- Twitter's revenue from 1st quarter 2011 to 1st quarter 2019 (in million U.S. dollars)
- Twitter's revenue from 1st quarter 2013 to 1st quarter 2019, by segment (in million U.S. dollars)
- Net income of Twitter from 2010 to 2018 (in million U.S. dollars)
- Twitter's net income from 1st quarter 2012 to 1st quarter 2019 (in million U.S. dollars)
- Advertising cost of Twitter from 2014 to 2018 (in million U.S. dollars)
- Number of data removal requests issued to Twitter from 1st half 2012 to 1st half 2018
- Number of data removal requests issued to Twitter from January to June 2018, by country and institution
- Global number of user data requests issued to Twitter from federal agencies and governments during 1st half 2018, by country
- Number of copyright takedown notices submitted to Twitter from January 2013 to June 2018, by month
- Most popular mobile social networking apps in the United States as of March 2019, by monthly users (in millions)
- Most popular mobile social networking apps in the United States as of March 2019, by reach
- Most popular mobile social networking apps in the United States as of March 2019, by user engagement (in minutes per month)
- Leading mobile app publishers in the United States as of March 2019, based on audience size (in millions)
- Leading mobile app publishers in the United States as of March 2019, based on reach
- Leading digital publishers in the United States as of March 2019, based on audience size (in millions)
- Leading digital publishers in the United States as of March 2019, based on reach
- Reach of leading social media and networking sites used by teenagers and young adults in the United States as of February 2017
- Which one social networking site do you use most often?
- Social media awareness in the United States as of February 2019
- Leading countries based on number of Twitter users as of April 2019 (in millions)
- Leading countries ranked by share of Twitter users as of July 2018
- Number of monthly active Twitter users worldwide from 1st quarter 2010 to 1st quarter 2019 (in millions)
- Number of monthly active Twitter users in the United States from 1st quarter 2010 to 1st quarter 2019 (in millions)
- Number of monthly active international Twitter users from 1st quarter 2010 to 1st quarter 2019 (in millions)
- Number of monetizable daily active Twitter users worldwide from 1st quarter 2017 to 1st quarter 2019 (in millions)
- Number of monetizable daily active Twitter users in the United States from 1st quarter 2017 to 1st quarter 2019 (in millions)
- Number of Twitter users in the United States from 2017 to 2022 (in millions)
- Twitter penetration rate in the United States from 2017 to 2022
- Distribution of Twitter users in the United States as of September 2018, by age group
- Percentage of U.S. adults who use Twitter as of February 2019, by age group
- Percentage of U.S. adults who use Twitter as of February 2019, by gender
- Percentage of U.S. adults who use Twitter as of February 2019, by educational background
- Percentage of U.S. internet users who use Twitter as of January 2018, by urbanity
- Distribution of Twitter news consumers in the United States as of August 2018, by age
- Penetration of news usage among social network users in the United States as of August 2018, by platform
- Social media activities on select social networks by social media users in the United States in February 2019
- Share of consumers who used selected social media networks to access news in the last week worldwide as of February 2019
- Advertising revenue generated by selected media companies in 2017 (in billion U.S. dollars)
- Distribution of net digital ad revenue in the United States from 2016 to 2020, by company
- Share of companies in the United States who are using social networks for marketing purposes from 2015 to 2019, by platform
- Leading social media platforms used by marketers worldwide as of January 2019
- Most important social media platforms for marketers worldwide as of January 2019
- Twitter advertising median cost-per-mille (CPM) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)
- Twitter advertising median cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)
- Twitter advertising median clickthrough rate (CTR) worldwide from 1st quarter 2017 to 1st quarter 2018
- Average number of daily brand posts on Twitter as of July 2018, by vertical
- Average number of daily brand retweets on Twitter as of July 2018, by vertical
- Average number of daily brand audience mentions on Twitter as July 2018, by vertical
- Average audience sentiment of brands on Twitter as of July 2018, by vertical
- Twitter accounts with the most followers worldwide as of June 2019 (in millions)
- World leaders with the most Twitter followers as of May 2018
- Most influential media-related accounts on Twitter in the United States as of 2018
- Most influential gaming-related accounts on Twitter worldwide as of 2018
- Most influential fashion-related accounts on Twitter in the United States as of 2018
- Most influential food-related accounts on Twitter worldwide as of 2018
- Number of live broadcasts streamed on Twitter as of 1st quarter 2018
- Social media posts and interactions during the Winter Olympics in PyeongChang 2018, by platform
- Importance of social media according to Twitter users in the United States who identify as TV superfans as of January 2017
- Most discussed TV series on social media in the United States in 2018, by interactions per episode (in 1,000s)
- Most popular television series in the United States in 2018, sorted by average number of Twitter interactions (in 1,000s)
- Ad-supported TV as share of top trending Twitter topics during primetime in the United States as of October 2018, by timeslot
- Ad-supported TV as share of top trending Twitter topics during primetime in the United States as of October 2018, by genre
- Social network market share held by Twitter in Italy from January 2017 to August 2018
- Which of the statements apply to you in terms of how you use Twitter?*
- Twitter penetration in Malaysia from 2014 to 2019
- Twitter penetration rate in Canada as of January 2015, by age
- How many people do you follow and how many followers do you have on Twitter?*
- Share of Twitter's mobile MAU as of 2nd quarter 2015
- Which of these categories do you use Twitter for?*
- Twitter penetration in the Philippines from 2014 to 2019
- Most influential tweeters in the United Kingdom (UK) as of November 2013 (in Pi score)*
- Twitter penetration in Vietnam from 2014 to 2019
- Twitter penetration rate in Canada as of January 2015, by region
- Which of these categories do you use Twitter for?*
- Twitter penetration in Thailand from 2014 to 2019
- Twitter penetration rate in Canada as of January 2015, by gender
- Declared income of the social network Twitter in Spain from 2013 to 2016 (in million euros)
- Digital advertising expenditure in Taiwan from 2016 to 2022 (in million U.S. dollars)
- Outdoor advertising expenditure in Ireland from 2007 to 2016 (in million U.S. dollars)
- Nissan Motor's advertising spending on Nissan in the United States from 2012 to 2015 (in million U.S. dollars)
- Beauty brands with the highest number of Twitter followers in Spain 2018 (in 1,000)
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