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Twitter: ad spend 2014-2018
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Twitter: ad spend 2014-2018
Advertising cost of Twitter from 2014 to 2018 (in million U.S. dollars)
This statistic shows advertising costs incurred by Twitter from 2014 to 2018. In the most recent fiscal year, the company invested 78.1 million U.S. dollars in advertising, up from 70.2 million U.S. dollars in the previous year.
Advertising cost of Twitter from 2014 to 2018 (in million U.S. dollars)
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Description
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This statistic shows advertising costs incurred by Twitter from 2014 to 2018. In the most recent fiscal year, the company invested 78.1 million U.S. dollars in advertising, up from 70.2 million U.S. dollars in the previous year.
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- Release date
- February 2019
- Region
- Worldwide
- Survey time period
- 2010 to 2018
Source
- Show sources information
- Show publisher information
- Release date
- February 2019
More information
- Region
- Worldwide
- Survey time period
- 2010 to 2018
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Statistics on "Twitter"
- Company overview
The most important statistics
- Worldwide revenue of Twitter from 2010 to 2018 (in million U.S. dollars)Global Twitter revenue 2010-2018
- Annual revenue of Twitter from 2010 to 2018, by segment (in million U.S. dollars)Twitter: annual revenue 2010-2018, by segment
- Twitter's revenue from 1st quarter 2011 to 4th quarter 2018 (in million U.S. dollars)Twitter: quarterly revenue 2011-2018
- Twitter's revenue from 1st quarter 2013 to 4th quarter 2018, by segment (in million U.S. dollars)Twitter: quarterly revenue 2013-2018, by segment
- Net income of Twitter from 2010 to 2018 (in million U.S. dollars)Twitter annual net income 2010-2018
- Twitter's net income from 1st quarter 2012 to 4th quarter 2018 (in million U.S. dollars)Twitter: quarterly net income 2012-2018
- Advertising cost of Twitter from 2014 to 2018 (in million U.S. dollars)Twitter: ad spend 2014-2018
- Number of data removal requests issued to Twitter from 1st half 2012 to 1st half 2018Twitter: total number of data removal requests as of H1 2018
- Benchmark
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- Most popular mobile social networking apps in the United States as of October 2018, by monthly users (in millions)Most popular social media apps in the U.S. 2018, by audience
- Most popular mobile social networking apps in the United States as of October 2018, by reachMost popular social media apps in the U.S. 2018, by reach
- Most popular mobile social networking apps in the United States as of October 2018, by user engagement (in minutes per month)Most popular social media apps in the U.S. 2018, by engagement
- Leading mobile app publishers in the United States as of October 2018, based on audience size (in millions)Top mobile app publishers in the U.S. 2018, by audience
- Leading mobile app publishers in the United States as of October 2018, based on reachTop mobile app publishers in the U.S. 2018, by user reach
- Leading digital publishers in the United States as of October 2018, based on audience size (in millions)Top digital publishers in the U.S. 2018, by audience
- Leading digital publishers in the United States as of October 2018, based on reachTop digital publishers in the U.S. 2018, by user reach
- Reach of leading social media and networking sites used by teenagers and young adults in the United States as of February 2017Reach of social media used by U.S. teens and young adults 2017
- User demographics
The most important statistics
- Leading countries based on number of Twitter users as of January 2019 (in millions)Countries with the most Twitter users as of January 2019
- Leading countries ranked by share of Twitter users as of July 2018Twitter user share in selected countries 2018
- Number of monthly active Twitter users worldwide from 1st quarter 2010 to 4th quarter 2018 (in millions)Twitter: number of monthly active users 2010-2018
- Number of monthly active Twitter users in the United States from 1st quarter 2010 to 4th quarter 2018 (in millions)Twitter: number of monthly active U.S. users 2010-2018
- Number of monthly active international Twitter users from 1st quarter 2010 to 4th quarter 2018 (in millions)Twitter: number of monthly active international users 2010-2018
- Number of monetizable daily active Twitter users worldwide from 1st quarter 2017 to 4th quarter 2018 (in millions)Twitter: number of monetizable daily active users worldwide 2017-2018
- Number of monetizable daily active Twitter users in the United States from 1st quarter 2017 to 4th quarter 2018 (in millions)Twitter: number of monetizable daily active U.S. users 2017-2018
- Number of Twitter users in the United States from 2017 to 2022 (in millions)Twitter: number of users in the United States 2017-2022
- Advertising and marketing
The most important statistics
- Advertising revenue generated by selected media companies in 2017 (in billion U.S. dollars)Media companies: ad revenues 2017
- Distribution of net digital ad revenue in the United States from 2016 to 2020, by companyDigital ad revenue share in the U.S. 2016-2020, by company
- Share of companies in the United States who are using social networks for marketing purposes from 2015 to 2019, by platformU.S. companies using social media marketing 2015-2019, by platform
- Leading social media platforms used by marketers worldwide as of January 2018Social media platforms used by marketers worldwide 2018
- Most important social media platforms for marketers worldwide as of January 2018Most important social media platforms for marketers worldwide 2018
- Twitter advertising median cost-per-mille (CPM) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)Twitter median CPM worldwide Q1 2017- Q1 2018
- Twitter advertising median cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)Twitter median CPC worldwide Q1 2017- Q1 2018
- Twitter advertising median clickthrough rate (CTR) worldwide from 1st quarter 2017 to 1st quarter 2018Twitter median CTR worldwide Q1 2017- Q1 2018
- Popular accounts
The most important statistics
- Twitter accounts with the most followers worldwide as of February 2019 (in millions)Twitter accounts with the most followers worldwide 2019
- World leaders with the most Twitter followers as of May 2018Twitter: world leaders with the most Twitter followers 2018
- Most influential media-related accounts on Twitter in the United States as of 2018Most influential media-related Twitter accounts in the U.S. 2018
- Most influential gaming-related accounts on Twitter worldwide as of 2018Most influential gaming-related Twitter accounts worldwide 2018
- Most influential fashion-related accounts on Twitter in the United States as of 2018Most influential fashion-related Twitter accounts in the U.S. 2018
- Most influential food-related accounts on Twitter worldwide as of 2018Most influential food-related Twitter accounts worldwide 2018
- Media and events
The most important statistics
- Number of live broadcasts streamed on Twitter as of 1st quarter 2018Twitter number of live streamed events worldwide 2017-2018
- Social media posts and interactions during the Winter Olympics in PyeongChang 2018, by platform2018 Winter Olympics social media post volume, by platform
- Importance of social media according to Twitter users in the United States who identify as TV superfans as of January 2017Importance of social media for U.S. TV superfans on Twitter 2017
- Most discussed TV series on social media in the United States in 2018, by interactions per episode (in 1,000s)Most social TV series in the United States 2018
- Most popular television series in the United States in 2018, sorted by average number of Twitter interactions (in 1,000s)Twitter: online buzz of U.S. tv series 2018
- Ad-supported TV as share of top trending Twitter topics during primetime in the United States as of October 2018, by timeslotU.S. ad-supported TV share of voice on Twitter 2018, by timeslot
- Ad-supported TV as share of top trending Twitter topics during primetime in the United States as of October 2018, by genreU.S. ad-supported TV share of voice on Twitter 2018, by genre
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Uses of Twitter in the United Kingdom (UK) 2013, by gender
- Twitter reach in the Philippines 2014-2019
- Twitter reach in Thailand 2014-2019
- Canada: Twitter usage penetration 2015, by gender
- Use of Twitter as a source for breaking news in the United Kingdom (UK) 2013
- EMEA: Twitter visitor reach 2015
- Twitter reach in Malaysia 2014-2019
- Share of U.S. teenagers who use Twitter 2015, by gender and age
- Twitter reach in Indonesia 2014-2019
- Number of followers and accounts followed on Twitter in the United Kingdom (UK) 2013
- Twitter's social network market share monthly in Italy 2017-2018
- Canada: Twitter usage penetration 2015, by age
- Uses of Twitter in the United Kingdom (UK) 2013
- Television advertising expenditure in Greece 2007-2016
- Zurich Insurance Group: ad spend in the U.S. 2012-2014
- Italy: top ten most followed travel blogs on Twitter in 2013
- Leading coffee and tea brands on Twitter in the UK 2018
- Cinema advertising spending in the UAE 2008-2015
Studies
- Twitter
- Twitter in the United Kingdom (UK)
- Twitter Annual Report 2018
- Social media usage in the United Kingdom (UK)
- Social media usage in Finland
- Twitter Annual Report 2017
- Social media usage in the European Union (EU)
- Social media usage in Spain
- Social media advertising in the Netherlands
- Inside Twitter 2014
- Twitter Annual Report 2016
- Twitter Annual Report 2014
- Twitter Annual Report 2015
- Twitter Annual Report 2013
- Social media usage in the United States
Statistics on "Twitter"
- Worldwide revenue of Twitter from 2010 to 2018 (in million U.S. dollars)
- Annual revenue of Twitter from 2010 to 2018, by segment (in million U.S. dollars)
- Twitter's revenue from 1st quarter 2011 to 4th quarter 2018 (in million U.S. dollars)
- Twitter's revenue from 1st quarter 2013 to 4th quarter 2018, by segment (in million U.S. dollars)
- Net income of Twitter from 2010 to 2018 (in million U.S. dollars)
- Twitter's net income from 1st quarter 2012 to 4th quarter 2018 (in million U.S. dollars)
- Advertising cost of Twitter from 2014 to 2018 (in million U.S. dollars)
- Number of data removal requests issued to Twitter from 1st half 2012 to 1st half 2018
- Number of data removal requests issued to Twitter from January to June 2018, by country and institution
- Global number of user data requests issued to Twitter from federal agencies and governments during 1st half 2018, by country
- Number of copyright takedown notices submitted to Twitter from January 2013 to June 2018, by month
- Most popular mobile social networking apps in the United States as of October 2018, by monthly users (in millions)
- Most popular mobile social networking apps in the United States as of October 2018, by reach
- Most popular mobile social networking apps in the United States as of October 2018, by user engagement (in minutes per month)
- Leading mobile app publishers in the United States as of October 2018, based on audience size (in millions)
- Leading mobile app publishers in the United States as of October 2018, based on reach
- Leading digital publishers in the United States as of October 2018, based on audience size (in millions)
- Leading digital publishers in the United States as of October 2018, based on reach
- Reach of leading social media and networking sites used by teenagers and young adults in the United States as of February 2017
- Which one social networking site do you use most often?
- Social media awareness in the United States as of February 2019
- Leading countries based on number of Twitter users as of January 2019 (in millions)
- Leading countries ranked by share of Twitter users as of July 2018
- Number of monthly active Twitter users worldwide from 1st quarter 2010 to 4th quarter 2018 (in millions)
- Number of monthly active Twitter users in the United States from 1st quarter 2010 to 4th quarter 2018 (in millions)
- Number of monthly active international Twitter users from 1st quarter 2010 to 4th quarter 2018 (in millions)
- Number of monetizable daily active Twitter users worldwide from 1st quarter 2017 to 4th quarter 2018 (in millions)
- Number of monetizable daily active Twitter users in the United States from 1st quarter 2017 to 4th quarter 2018 (in millions)
- Number of Twitter users in the United States from 2017 to 2022 (in millions)
- Twitter penetration rate in the United States from 2017 to 2022
- Distribution of Twitter users in the United States as of September 2018, by age group
- Percentage of U.S. adults who use Twitter as of January 2018, by age group
- Percentage of U.S. adults who use Twitter as of January 2018, by gender
- Percentage of U.S. adults who use Twitter as of January 2018, by educational background
- Percentage of U.S. internet users who use Twitter as of January 2018, by urbanity
- Distribution of Twitter news consumers in the United States as of August 2018, by age
- Penetration of news usage among social network users in the United States as of August 2018, by platform
- Social media activities on select social networks by social media users in the United States in November 2018
- Share of consumers who used selected social media networks to access news in the last week as of February 2018
- Advertising revenue generated by selected media companies in 2017 (in billion U.S. dollars)
- Distribution of net digital ad revenue in the United States from 2016 to 2020, by company
- Share of companies in the United States who are using social networks for marketing purposes from 2015 to 2019, by platform
- Leading social media platforms used by marketers worldwide as of January 2018
- Most important social media platforms for marketers worldwide as of January 2018
- Twitter advertising median cost-per-mille (CPM) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)
- Twitter advertising median cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)
- Twitter advertising median clickthrough rate (CTR) worldwide from 1st quarter 2017 to 1st quarter 2018
- Average number of daily brand posts on Twitter as of 1st half 2018, by vertical
- Average number of daily brand retweets on Twitter as of 1st half 2018, by vertical
- Average number of daily brand audience mentions on Twitter as of 1st half 2018, by vertical
- Average audience sentiment of brands on Twitter as of 1st half 2018, by vertical
- Twitter accounts with the most followers worldwide as of February 2019 (in millions)
- World leaders with the most Twitter followers as of May 2018
- Most influential media-related accounts on Twitter in the United States as of 2018
- Most influential gaming-related accounts on Twitter worldwide as of 2018
- Most influential fashion-related accounts on Twitter in the United States as of 2018
- Most influential food-related accounts on Twitter worldwide as of 2018
- Number of live broadcasts streamed on Twitter as of 1st quarter 2018
- Social media posts and interactions during the Winter Olympics in PyeongChang 2018, by platform
- Importance of social media according to Twitter users in the United States who identify as TV superfans as of January 2017
- Most discussed TV series on social media in the United States in 2018, by interactions per episode (in 1,000s)
- Most popular television series in the United States in 2018, sorted by average number of Twitter interactions (in 1,000s)
- Ad-supported TV as share of top trending Twitter topics during primetime in the United States as of October 2018, by timeslot
- Ad-supported TV as share of top trending Twitter topics during primetime in the United States as of October 2018, by genre
- Which of these categories do you use Twitter for?*
- Twitter penetration in the Philippines from 2014 to 2019
- Twitter penetration in Thailand from 2014 to 2019
- Twitter penetration rate in Canada as of January 2015, by gender
- Which of the statements apply to you in terms of how you use Twitter?*
- Twitter visitor reach in selected EMEA countries as of 1st quarter 2015
- Twitter penetration in Malaysia from 2014 to 2019
- Percentage of teenagers in the United States who use Twitter as of March 2015, by gender and age group
- Twitter penetration in Indonesia from 2014 to 2019
- How many people do you follow and how many followers do you have on Twitter?*
- Social network market share held by Twitter in Italy from January 2017 to August 2018
- Twitter penetration rate in Canada as of January 2015, by age
- Which of these categories do you use Twitter for?*
- Television advertising expenditure in Greece from 2007 to 2016 (in million U.S. dollars)
- Zurich Insurance Group advertising spending in the United States from 2012 to 2014 (in million U.S. dollars)
- Leading ten most followed travel blog Twitter accounts in Italy in 2013, ranked by number of followers
- Coffee and tea brands with the highest number of Twitter followers in the United Kingdom (UK) in 2018 (in 1,000)
- Cinema advertising expenditure in the United Arab Emirates from 2008 to 2015 (in million U.S. dollars)
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