Twitter's worldwide revenue amounted to over five billion U.S. dollars.
In the most recent financial year, Twitter invested 167.1 million U.S. dollars in advertising, up from 56.1 million U.S. dollars in the previous year. Overall, 2021 saw the most that the social networking company has spent on advertising expenditure. In 2021, Advertising expenditure of Twitter from 2014 to 2021 (in million U.S. dollars)
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Statistics on Twitter
Overview
4
Financials
8
- Premium Statistic Twitter: global revenue 2010-2021
- Basic Statistic Twitter: annual revenue 2010-2021, by segment
- Basic Statistic Twitter: distribution of annual revenues 2010-2021, by segment
- Basic Statistic Twitter: annual ad spend 2014-2021
- Basic Statistic Twitter: sales and marketing spending 2010-2021
- Premium Statistic Twitter: annual net income/loss 2010-2021
- Basic Statistic Twitter: quarterly revenue 2011-2022
- Basic Statistic Twitter: quarterly revenue 2013-2022, by segment
Benchmark
8
- Basic Statistic Most valuable brands worldwide 2023
- Basic Statistic Fastest growing brands worldwide 2023
- Premium Statistic U.S. social media brands used most often 2015-2021
- Premium Statistic U.S. market share of leading social media websites 2022
- Premium Statistic Gender distribution of social media audiences worldwide 2023, by platform
- Premium Statistic Social media audiences in the U.S. 2021
- Basic Statistic U.S. adults who use selected social networks 2021
- Premium Statistic Net worth of the richest social media entrepreneurs 2022
Workforce demographics
5
- Basic Statistic Twitter: number of employees 2008-2021
- Basic Statistic Twitter: global corporate demography 2014-2021, by gender
- Basic Statistic Twitter: global corporate demography 2021, by gender and department
- Basic Statistic Twitter: U.S. corporate demography 2022, by ethnicity
- Basic Statistic Twitter: U.S. corporate demography 2022, by ethnicity and department
Users and demographics
8
- Basic Statistic Twitter: number of monetizable daily active international users 2017-2022
- Basic Statistic Twitter: number of monetizable daily active users worldwide 2017-2022
- Basic Statistic Twitter: number of monetizable daily active U.S. users 2017-2022
- Basic Statistic Twitter: distribution of global audiences 2022, by gender
- Basic Statistic Twitter: distribution of global audiences 2021, by age group
- Basic Statistic Twitter: usage reach in the United States 2021, by gender
- Basic Statistic Twitter: usage reach in the United States 2021, by age group
- Basic Statistic Twitter: usage in the United States 2021, by education
Usage
8
- Basic Statistic Twitter accounts with the most followers worldwide 2023
- Basic Statistic U.S. user reasons for using Twitter 2021, by tweet volume
- Premium Statistic Social media sites frequently used for news U.S. 2020-2022
- Basic Statistic Social media platforms growth of MAU worldwide 2019-2021
- Premium Statistic Total global visitor traffic to Twitter.com 2021-2022
- Basic Statistic Distribution of Twitter.com traffic 2022, by country
- Premium Statistic Monthly time spent on leading social media apps worldwide 2021
- Premium Statistic Twitter app user engagement in selected markets 2020-2021
Public opinion
8
- Basic Statistic U.S. adults who have a favorable impression of Twitter 2022
- Basic Statistic U.S. adults who have a favorable impression of Twitter 2022, by gender
- Basic Statistic U.S. adults who have a favorable impression of Twitter 2022, by age group
- Basic Statistic Major Twitter problems according to U.S. users 2021, by party ID
- Basic Statistic U.S. adults who have a favorable impression of Elon Musk 2022
- Basic Statistic U.S. adults who have a favorable impression of Elon Musk 2022, by gender
- Basic Statistic U.S. adults who have a favorable impression of Elon Musk 2022, by generation
- Basic Statistic U.S. adults who have a favorable impression of Elon Musk 2022, by income
Advertising and marketing
6
- Premium Statistic Media companies: ad revenues 2020
- Basic Statistic Digital advertising revenue of leading online companies 2012-2021
- Premium Statistic Social media platforms used by marketers worldwide 2022
- Premium Statistic Most important social media platforms for marketers worldwide 2022
- Premium Statistic Social media platforms used by marketers worldwide 2022, by target group
- Premium Statistic Changes in spending on digital platforms by marketers worldwide 2023
Data requests and enforcement
4
- Basic Statistic Twitter: total number of data removal requests as of H1 2021
- Premium Statistic Twitter: data removal requests from countries and institutions H2 2021
- Premium Statistic Twitter: user data requests from federal agencies and governments H2 2021
- Premium Statistic Biannual copyright takedown notices submitted to Twitter as of H2 2021
Further related statistics
14
- Twitter reach in Indonesia 2014-2019
- Twitter reach in Singapore 2014-2019
- Twitter reach in the Philippines 2014-2019
- Twitter: usage penetration in the United States 2019-2024
- Share of U.S. teenagers who use Twitter 2015, by gender and age
- Engagement and activity among adult U.S. Twitter users 2018
- Twitter reach in Malaysia 2014-2019
- Twitter mobile MAU share 2015
- Twitter reach in Vietnam 2014-2019
- Twitter reach in Thailand 2014-2019
- Twitter usage in Germany 2013, by federal state
- Number of screens used for Twitter in the UK 2015
- Number of screens used for Twitter on most days in the UK 2015
- Most popular brands on Twitter in Denmark 2021, by number of followers
Further Content: You might find this interesting as well
Statistics
- Twitter reach in Indonesia 2014-2019
- Twitter reach in Singapore 2014-2019
- Twitter reach in the Philippines 2014-2019
- Twitter: usage penetration in the United States 2019-2024
- Share of U.S. teenagers who use Twitter 2015, by gender and age
- Engagement and activity among adult U.S. Twitter users 2018
- Twitter reach in Malaysia 2014-2019
- Twitter mobile MAU share 2015
- Twitter reach in Vietnam 2014-2019
- Twitter reach in Thailand 2014-2019
- Twitter usage in Germany 2013, by federal state
- Number of screens used for Twitter in the UK 2015
- Number of screens used for Twitter on most days in the UK 2015
- Most popular brands on Twitter in Denmark 2021, by number of followers
Twitter. (April 7, 2022). Advertising expenditure of Twitter from 2014 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved March 20, 2023, from https://www.statista.com/statistics/685637/twitter-ad-cost/
Twitter. "Advertising expenditure of Twitter from 2014 to 2021 (in million U.S. dollars)." Chart. April 7, 2022. Statista. Accessed March 20, 2023. https://www.statista.com/statistics/685637/twitter-ad-cost/
Twitter. (2022). Advertising expenditure of Twitter from 2014 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: March 20, 2023. https://www.statista.com/statistics/685637/twitter-ad-cost/
Twitter. "Advertising Expenditure of Twitter from 2014 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 7 Apr 2022, https://www.statista.com/statistics/685637/twitter-ad-cost/
Twitter, Advertising expenditure of Twitter from 2014 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/685637/twitter-ad-cost/ (last visited March 20, 2023)
Advertising expenditure of Twitter from 2014 to 2021 (in million U.S. dollars) [Graph], Twitter, April 7, 2022. [Online]. Available: https://www.statista.com/statistics/685637/twitter-ad-cost/