This statistic shows advertising costs incurred by Twitter from 2014 to 2017. In the most recent fiscal year, the company invested 70.2 million U.S. dollars in advertising, down from 114.3 million U.S. dollars in the previous year.
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- Social Media & User-Generated Content›
Twitter: ad spend 2014-2017
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Advertising cost of Twitter from 2014 to 2017 (in million U.S. dollars)
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This statistic shows advertising costs incurred by Twitter from 2014 to 2017. In the most recent fiscal year, the company invested 70.2 million U.S. dollars in advertising, down from 114.3 million U.S. dollars in the previous year.
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This statistic shows advertising costs incurred by Twitter from 2014 to 2017. In the most recent fiscal year, the company invested 70.2 million U.S. dollars in advertising, down from 114.3 million U.S. dollars in the previous year.
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- Release date
- February 2018
- Region
- Worldwide
- Survey time period
- 2010 to 2017
More information
- Region
- Worldwide
- Survey time period
- 2010 to 2017
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Statistics on "Twitter"
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Statistics on the topic
Free statistics
- Annual revenue of Twitter from 2010 to 2017, by segment (in million U.S. dollars)
- Twitter's revenue from 1st quarter 2011 to 2nd quarter 2018 (in million U.S. dollars)
- Twitter's revenue from 1st quarter 2013 to 2nd quarter 2018, by segment (in million U.S. dollars)
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- Number of monthly active Twitter users worldwide from 1st quarter 2010 to 2nd quarter 2018 (in millions)
- Number of monthly active Twitter users in the United States from 1st quarter 2010 to 2nd quarter 2018 (in millions)
- Number of monthly active international Twitter users from 1st quarter 2010 to 2nd quarter 2018 (in millions)
- Twitter penetration rate in the United States from 2014 to 2020
- Share of online adults in the United States using Twitter from 2009 to 2017
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- Percentage of U.S. internet users who use Twitter as of January 2018, by urbanity
- Percentage of U.S. adults who use Twitter as of January 2018, by educational background
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- Share of Twitter's mobile MAU as of 2nd quarter 2015
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- Share of internet users in the United States who have used social media during other activities as of March 2013, by gender
- Twitter penetration in Thailand from 2014 to 2019
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Premium Statistics
- Worldwide revenue of Twitter from 2010 to 2017 (in million U.S. dollars)
- Net income of Twitter from 2010 to 2017 (in million U.S. dollars)
- Advertising cost of Twitter from 2014 to 2017 (in million U.S. dollars)
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- Number of copyright takedown notices submitted to Twitter from January 2013 to December 2017, by month
- Leading digital publishers in the United States as of May 2018, based on audience size (in millions)
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- Percentage of U.S. adults who use Twitter as of January 2018, by age group
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- Average number of daily brand posts on Twitter as of 1st half 2017, by vertical
- Average number of daily brand retweets on Twitter as of 1st half 2017, by vertical
- Average number of daily brand audience mentions on Twitter as of 1st half 2017, by vertical
- Average audience sentiment of brands on Twitter as of 1st half 2017, by vertical
- Leading brands on Twitter as of June 2018, by followers (in millions)
- Distribution of social TV activity on Twitter in the United States as of November 2016, by weekday
- Most popular television specials during the 2016/2017 season, sorted by number of Twitter interactions (in millions)
- Most popular television series in 2016/2017, sorted by average number of Twitter interactions (in 1,000s)
- User sentiment regarding #BlackLivesMatter movement on Twitter in the United States from July 2013 to March 2016
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