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U.S. small businesses: profitability of social media ads 2017
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U.S. small businesses: profitability of social media ads 2017
Do you feel you are getting a positive return on investment from social media ads?
by A. Guttmann,
last edited
Mar 12, 2018
The statistic shows data on whether small businesses in the United States were getting a positive return on investment from social media advertising as of February 2017. During a survey, it was found that 52 percent of responding small businesses considered social media ads as profitable.
Do you feel you are getting a positive return on investment from social media ads?
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by A. Guttmann,
last edited
Mar 12, 2018
The statistic shows data on whether small businesses in the United States were getting a positive return on investment from social media advertising as of February 2017. During a survey, it was found that 52 percent of responding small businesses considered social media ads as profitable.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- February 2017
- Region
- United States
- Survey time period
- February 6 to 8, 2017
- Number of respondents
- 759 small business owners
- Method of interview
- Online survey
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- February 2017
More information
- Region
- United States
- Survey time period
- February 6 to 8, 2017
- Number of respondents
- 759 small business owners
- Method of interview
- Online survey
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View on marketing effectiveness among U.S. SMBs 2016-2018
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Statistics on "SME marketing in the U.S."
- Overview
The most important statistics
- Organizational structures responsible for marketing activities of SMBs in the United States in 2017Organizational structures responsible for SMBs marketing activities in the U.S. 2017
- Small businesses marketing budgets in the United States in 2017U.S. small businesses: marketing spending 2017
- Leading marketing goals among SMBs in the United States in 2018Leading marketing objectives of SMBs in the U.S. in 2018
- Leading media and tactics planned to be used by SMBs for marketing purposes in the United States in 2018Planned use of selected marketing media and tactics by U.S. SMBs 2018
- Planned changes to spending on selected marketing and media channels according to SMBs in the United States in 2017SMBs planned spending changes on marketing & media channels in the U.S. 2017
- Weekly time spent on marketing efforts according to SMBs in the United States as of March 2017Weekly time spent on marketing according to U.S. SMBs 2017
- Leading media to which SMBs allocate the majority of their holiday advertising budgets in the United States as of August 2018U.S. SMBs allocating most of their holiday ad budgets to selected media 2018
- Perceived effectiveness of marketing efforts among SMBs in the United States from 2016 to 2018View on marketing effectiveness among U.S. SMBs 2016-2018
- Marketing tools
The most important statistics
- Number of marketing software products used regularly by SMBs in the United States as of September 2017Number of marketing software products used by U.S. SMBs 2017
- Leading activities for which SMBs use marketing automation software in the United States as of September 2017SMBs marketing application of automation software in the U.S. in 2017
- Leading tools used to track customer information according to SMBs in the United States as of September 2017Leading tools used to track customer information according to U.S. SMBs 2017
- Adoption of selected AI functionalities among SMBs in the United States as of September 2017SMBs adoption of selected AI functionalities in the U.S. 2017
- Digital marketing tactics
The most important statistics
- Share of small businesses investing in selected digital marketing channels in the United States in 2017Small businesses purchasing selected digital marketing channels in the U.S. 2017
- Share of SMB marketers who plan to increase the usage of selected content types worldwide as of January 2017SMB marketers who plan to increase the usage of selected content types worldwide 2017
- Does your company have a mobile app?U.S. small company mobile app adoption 2018
- Search engine optimization (SEO) activities of small businesses in the United States as of March 2017U.S. small businesses: SEO activities 2017
- Does your small business invest in pay-per-click (PPC) advertising?U.S. small businesses: PPC adoption 2017
- Leading channels to which SMBs allocate the majority of their holiday digital advertising budgets in the United States as of August 2018U.S. SMBs focusing holiday digital ad budgets to selected channels 2018
- Social media
The most important statistics
- Do you use social media marketing to promote your business?U.S. small businesses: social media marketing use 2017
- What are your social media marketing goals?U.S. businesses: social media marketing goals 2017
- Weekly time spent on social media marketing among small business in the United States as of February 2017U.S. small businesses: time spent on social media marketing 2017
- How much do you spend on social media ads per week?U.S. small businesses: social media advertising spending 2017
- Do you feel you are getting a positive return on investment from social media ads?U.S. small businesses: profitability of social media ads 2017
- Share of SMBs in the United States gaining customers via social posting from 2016 to 2018Share of SMBs in the U.S. gaining customers via social posting 2016-2018
- Traditional marketing tactics
The most important statistics
- Marketing implementation of trade fair visits among small to medium sized enterprise (SME) owners in the United States as of November 2016Trade fair visits marketing adoption among SMEs in the U.S. 2016
- Marketing implementation of out-of-home advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016Outdoor advertising adoption among SMEs in the U.S. 2016
- Marketing implementation of magazine advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016Magazine advertising adoption among SMEs in the U.S. 2016
- Share of local businesses using community sponsorship for advertising or promotion purposes in the United States as of 3rd quarter 2016U.S. SMBs: community sponsorship adoption 2016
- Share of local businesses using direct mail for advertising or promotion purposes in the United States as of 3rd quarter 2016U.S. SMBs: direct mail adoption 2016
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- Closing of banks: effects on the profitability in France 2015
- Handicap care institutions with profitability less than zero in the Netherlands 2014
- Average bank return on assets in Europe 2018, by country
- Rates of return for software publishers in France 2006-2016
- Expected positive impacts on profitability in accommodation businesses worldwide 2016
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Statistics on "SME marketing in the U.S."
- Organizational structures responsible for marketing activities of SMBs in the United States in 2017
- Small businesses marketing budgets in the United States in 2017
- Leading marketing goals among SMBs in the United States in 2018
- Leading media and tactics planned to be used by SMBs for marketing purposes in the United States in 2018
- Planned changes to spending on selected marketing and media channels according to SMBs in the United States in 2017
- Weekly time spent on marketing efforts according to SMBs in the United States as of March 2017
- Leading media to which SMBs allocate the majority of their holiday advertising budgets in the United States as of August 2018
- Perceived effectiveness of marketing efforts among SMBs in the United States from 2016 to 2018
- Number of marketing software products used regularly by SMBs in the United States as of September 2017
- Leading activities for which SMBs use marketing automation software in the United States as of September 2017
- Leading tools used to track customer information according to SMBs in the United States as of September 2017
- Adoption of selected AI functionalities among SMBs in the United States as of September 2017
- Share of small businesses investing in selected digital marketing channels in the United States in 2017
- Share of SMB marketers who plan to increase the usage of selected content types worldwide as of January 2017
- Does your company have a mobile app?
- Search engine optimization (SEO) activities of small businesses in the United States as of March 2017
- Does your small business invest in pay-per-click (PPC) advertising?
- Leading channels to which SMBs allocate the majority of their holiday digital advertising budgets in the United States as of August 2018
- Do you use social media marketing to promote your business?
- What are your social media marketing goals?
- Weekly time spent on social media marketing among small business in the United States as of February 2017
- How much do you spend on social media ads per week?
- Do you feel you are getting a positive return on investment from social media ads?
- Share of SMBs in the United States gaining customers via social posting from 2016 to 2018
- Marketing implementation of trade fair visits among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Marketing implementation of out-of-home advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Marketing implementation of magazine advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Share of local businesses using community sponsorship for advertising or promotion purposes in the United States as of 3rd quarter 2016
- Share of local businesses using direct mail for advertising or promotion purposes in the United States as of 3rd quarter 2016
- Mobile marketing profitability worldwide in 2015 and 2016
- Social media marketing profitability worldwide in 2015 and 2016
- E-mail marketing profitability worldwide in 2015 and 2016
- Do you spend marketing dollars on promoted posts or social media advertising?
- Return on Twitter marketing investment among local businesses in the United States as of 3rd quarter 2016
- Return on Instagram marketing investment among local businesses in the United States as of 3rd quarter 2016
- Share of online consumers who have forwarded a link to an article about a brand or product as of March 2013, by country
- Share of online consumers who have shared or forwarded online brand content as of March 2013
- E-mail when integrated with which of the following marketing tactics delivers the best ROI?
- Snapchat advertising revenues in the United States from 2015 to 2018, by segment
- Share of online consumers who have made a purchase based on social media ads or posts as of April 2013, by gender
- Does including ads impact your opinion of Instagram in general?
- Share of online consumers who have made a purchase based on social media ads or posts as of April 2013, by income
- Consumer views regarding brands and businesses marketing and advertising on social media in the United Kingdom (UK) in 2014
- Share of online consumers who have made a purchase based on social media ads or posts as of April 2013, by education
- In your opinion, what will be the consequences of the announced closure of bank branches on bank profitability?
- Share of institutions providing care for disabled persons with a profitability less than zero percent in the Netherlands from 2007 to 2014
- Average return on assets (ROA) for banks in selected European countries as of December 2018
- Rate of return for the top 100 French software publishers from 2006 to 2016* (as a percentage of total sales)
- Thinking about 2016, which of the following, if any, do you think will have a positive impact on your business profitability?
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