The statistic shows data on whether small businesses in the United States were getting a positive return on investment from social media advertising as of February 2017. During a survey, it was found that 52 percent of responding small businesses considered social media ads as profitable.
Do you feel you are getting a positive return on investment from social media ads?
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Statistics on SME marketing in the U.S.
Overview
8
- Premium Statistic Organizational structures responsible for SMBs marketing activities in the U.S. 2020
- Premium Statistic U.S. small businesses: marketing spending 2017
- Premium Statistic Leading marketing objectives of SMBs in the U.S. 2019
- Premium Statistic Planned use of selected marketing media and tactics by U.S. SMBs 2018
- Premium Statistic Small business planned change in use of marketing & media channels in the U.S. 2020
- Premium Statistic Weekly time spent on marketing according to U.S. SMBs 2017
- Premium Statistic U.S. SMBs allocating most of their holiday ad budgets to selected media 2018
- Premium Statistic View on marketing effectiveness among U.S. SMBs 2019
Marketing tools
4
- Premium Statistic Number of marketing software products used by U.S. SMBs 2017
- Premium Statistic SMBs marketing application of automation software in the U.S. in 2017
- Premium Statistic Leading tools used to track customer information according to U.S. SMBs 2017
- Premium Statistic SMBs adoption of selected AI functionalities in the U.S. 2017
Digital marketing tactics
6
- Premium Statistic Small businesses purchasing selected digital marketing channels in the U.S. 2017
- Premium Statistic Popular content marketing tactics used by SMBs worldwide 2021
- Premium Statistic U.S. small company mobile app adoption 2018
- Premium Statistic U.S. small businesses: SEO activities 2017
- Premium Statistic U.S. small businesses: PPC adoption 2017
- Premium Statistic U.S. SMBs focusing holiday digital ad budgets to selected channels 2018
Social media
6
- Premium Statistic U.S. small businesses: social media marketing use 2017
- Premium Statistic Social media marketing goals of U.S. businesses 2021
- Premium Statistic U.S. small businesses: time spent on social media marketing 2017
- Premium Statistic U.S. small businesses: social media advertising spending 2017
- Premium Statistic U.S. small businesses: profitability of social media ads 2017
- Premium Statistic Share of SMBs in the U.S. gaining customers via social posting 2016-2018
Traditional marketing tactics
5
- Premium Statistic Trade fair visits marketing adoption among SMEs in the U.S. 2016
- Premium Statistic Outdoor advertising adoption among SMEs in the U.S. 2016
- Premium Statistic Magazine advertising adoption among SMEs in the U.S. 2016
- Premium Statistic U.S. SMBs: community sponsorship adoption 2016
- Premium Statistic U.S. SMBs: direct mail adoption 2016
Further related statistics
18
- Social media marketing profitability 2015-2016
- E-mail marketing profitability 2015-2016
- ROI on advertising in media in Russia 2019, by channel
- U.S. small businesses: social media advertising use 2017
- U.S. SMBs: Instagram marketing ROI 2016
- U.S. SMBs: Twitter marketing ROI 2016
- Marketing tactics returning the best ROI paired with e-mail marketing UK 2012-2014
- U.S. Snapchat ad revenues 2015-2018, by segment
- U.S. retail marketers spending the most on social media ads 2019, by platform
- Global Snapchat advertising revenues 2016-2020, by region
- Brands and businesses on social media: consumer attitudes in the UK 2014
- Canada: marketing channels believed to have highest ROI 2014-2015, by activity
- Digital Market Outlook: SM ad revenue as share of U.S. GDP U.S. 2016-2022, by device
- U.S. SMBs: Snapchat marketing ROI 2016
- Social network ad spend in the U.S. 2016-2022
- ROI on advertising in media in Russia 2016-2019
- Leisure and entertainment advertising ROI in the United Kingdom (UK) 2013, by media
- ROI of the communication equipment manufacturing industry in Italy 2017-2021
Further Content: You might find this interesting as well
Statistics
- Social media marketing profitability 2015-2016
- E-mail marketing profitability 2015-2016
- ROI on advertising in media in Russia 2019, by channel
- U.S. small businesses: social media advertising use 2017
- U.S. SMBs: Instagram marketing ROI 2016
- U.S. SMBs: Twitter marketing ROI 2016
- Marketing tactics returning the best ROI paired with e-mail marketing UK 2012-2014
- U.S. Snapchat ad revenues 2015-2018, by segment
- U.S. retail marketers spending the most on social media ads 2019, by platform
- Global Snapchat advertising revenues 2016-2020, by region
- Brands and businesses on social media: consumer attitudes in the UK 2014
- Canada: marketing channels believed to have highest ROI 2014-2015, by activity
- Digital Market Outlook: SM ad revenue as share of U.S. GDP U.S. 2016-2022, by device
- U.S. SMBs: Snapchat marketing ROI 2016
- Social network ad spend in the U.S. 2016-2022
- ROI on advertising in media in Russia 2016-2019
- Leisure and entertainment advertising ROI in the United Kingdom (UK) 2013, by media
- ROI of the communication equipment manufacturing industry in Italy 2017-2021
Manta. (February 6, 2017). Do you feel you are getting a positive return on investment from social media ads? [Graph]. In Statista. Retrieved March 21, 2023, from https://www.statista.com/statistics/690098/small-businesses-profitability-social-media-ads-usa/
Manta. "Do you feel you are getting a positive return on investment from social media ads?." Chart. February 6, 2017. Statista. Accessed March 21, 2023. https://www.statista.com/statistics/690098/small-businesses-profitability-social-media-ads-usa/
Manta. (2017). Do you feel you are getting a positive return on investment from social media ads?. Statista. Statista Inc.. Accessed: March 21, 2023. https://www.statista.com/statistics/690098/small-businesses-profitability-social-media-ads-usa/
Manta. "Do You Feel You Are Getting a Positive Return on Investment from Social Media Ads?." Statista, Statista Inc., 6 Feb 2017, https://www.statista.com/statistics/690098/small-businesses-profitability-social-media-ads-usa/
Manta, Do you feel you are getting a positive return on investment from social media ads? Statista, https://www.statista.com/statistics/690098/small-businesses-profitability-social-media-ads-usa/ (last visited March 21, 2023)
Do you feel you are getting a positive return on investment from social media ads? [Graph], Manta, February 6, 2017. [Online]. Available: https://www.statista.com/statistics/690098/small-businesses-profitability-social-media-ads-usa/