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U.S. brands most engaging marketing methods according to eSports fans 2017
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U.S. brands most engaging marketing methods according to eSports fans 2017
Leading ways for brands to engage in eSports marketing according to eSports fans in the United States as of March 2017
This statistic presents the leading ways for brands to engage in eSports marketing according to eSports fans in the United States as of March 2017. The survey results show, 37 percent of fans had stated that they would like to see brands and companies provide prize money for competitions and events.
Leading ways for brands to engage in eSports marketing according to eSports fans in the United States as of March 2017
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Description
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This statistic presents the leading ways for brands to engage in eSports marketing according to eSports fans in the United States as of March 2017. The survey results show, 37 percent of fans had stated that they would like to see brands and companies provide prize money for competitions and events.
Show more- Show sources information
- Show publisher information
- Release date
- April 2017
- Region
- United States
- Survey time period
- March 2017
- Number of respondents
- 713 respondents
- Age group
- 16-45 years
- Special properties
- active and lapsed eSport viewers who watch TV, movies, sports, or play video games
- Supplementary notes
-
Question: Which of the following would you like to see brands and companies do as sponsors and partners of eSports teams and events?
Please select all that apply.
Source
- Show sources information
- Show publisher information
- Release date
- April 2017
More information
- Region
- United States
- Survey time period
- March 2017
- Number of respondents
- 713 respondents
- Age group
- 16-45 years
- Special properties
- active and lapsed eSport viewers who watch TV, movies, sports, or play video games
- Supplementary notes
-
Question: Which of the following would you like to see brands and companies do as sponsors and partners of eSports teams and events?
Please select all that apply.
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eSports market worldwide
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Statistics on "eSports market worldwide"
- Overview
The most important statistics
- eSports market revenue worldwide from 2012 to 2022 (in million U.S. dollars)Revenue of the global eSports market 2012-2022
- Share of worldwide eSports market revenue in 2019, by regionGlobal eSports market revenue share 2019, by region
- Leading eSports markets worldwide in 2015 and 2016, by sales revenue (in million euros)Leading eSports countries worldwide 2015-2016, by revenue
- eSports market revenue worldwide in 2019, by segment (in million U.S. dollars)Global revenue of the eSports market 2019, by segment
- eSports market revenue in North America by segment in 2016 (in million U.S. dollars)Revenue of the eSports market in North America 2016, by segment
- Distribution of major eSports events worldwide in 2016, by regionShare of eSports events worldwide 2016, by region
- Distribution of revenue from major eSports events ticket sales worldwide in 2016, by regionShare of eSports ticket sales revenue worldwide 2016, by region
- Annual combined eSports prize pools worldwide from 2010 to 2017 (in million U.S. dollars)Annual eSports prize pools worldwide 2010-2017
- Users and usage
The most important statistics
- eSports audience size worldwide from 2012 to 2022, by type of viewers (in millions)Worldwide eSports viewer numbers 2012-2022, by type
- Distribution of eSports frequent viewers and enthusiasts worldwide in 2019, by regionShare of eSports fans worldwide 2019, by region
- Time spent watching eSports video worldwide in 2012, 2013 and 2018 (in billion hours)Time spent watching eSports video worldwide 2012-2018
- eSports viewership reach in the United States from 2013 to 2016eSports viewership penetration in the United States 2016
- Daily time spent watching eSports worldwide as of May 2017, by genderDaily time spent watching eSports worldwide 2017, by gender
- Frequency of watching eSports videos and live streams among gamers in the United States as of December 2016Frequency of watching eSports videos and streams in the U.S. 2016
- Distribution of eSports viewership among selected eSports games fans worldwide as of May 2017, by sourceShare of eSports viewership among selected games fans worldwide 2017, by source
- Number of viewers of eSports related programs on television in the United States in 2017 (in thousands)Number of eSports events TV viewers in the U.S. 2017
- Market leaders
The most important statistics
- Leading eSports games worldwide in 2018, by cumulative tournament prize pool (in million U.S. dollars)Leading eSports games worldwide 2018, by tournament prize pool
- Leading eSports tournaments worldwide as of March 2019, ranked by overall prize pool (in million U.S. dollars)Leading eSports tournaments worldwide as of March 2019, by prize pool
- Number of players of selected eSports games worldwide as of August 2017 (in million)Number of eSports games players worldwide 2017
- Penetration rate of selected eSports games among gamers and eSports viewers worldwide as of April 2017eSports selected franchise reach among gamers worldwide 2017
- Distribution of annual prize pool in eSports worldwide in 2017, by gameShare of annual eSports prize pool worldwide in 2017, by game
- Leading female eSports players worldwide as of January 2019, by overall earnings (in 1,000 U.S. dollars)Leading female eSports players worldwide 2019, by overall earnings
- Leading eSports players worldwide as of January 2019, by overall earnings (in 1,000 U.S. dollars)Leading eSports players worldwide 2019, by overall earnings
- Marketing and advertising
The most important statistics
- Brand spending on eSports sponsorship and advertising worldwide from 2015 to 2020 (in million U.S. dollars)Brand spend on eSports sponsorship and advertising worldwide 2015-2020
- Estimated eSports sponsorship revenue worldwide in 2016 and 2020 (in billion U.S. dollars)Global eSports sponsorship revenue 2016 and 2020
- Estimated number of eSports sponsorships in selected industries in the United States between January 2016 and August 2017Number of eSports sponsorships in the U.S. 2016-2017, by vertical
- Leading ways for brands to engage in eSports marketing according to eSports fans in the United States as of March 2017U.S. brands most engaging marketing methods according to eSports fans 2017
- eSports fan attitude towards advertising during eSports worldwide as of May 2017Fan attitude towards advertising during eSports worldwide 2017
- Share of consumers extremely interested in selected activities at live eSports events in the United States as of March 2017U.S. consumers interested in activities at live eSports events 2017
- Leading brands eSports viewers recall seeing advertised during eSports events in the United States as of March 2017eSports events ads brand recall among fans in the U.S. 2017
- Number of mentions of selected brands by major eSports social media influencers worldwide in 2015 and 2016Number of brand mentions among eSports influencers worldwide 2015-2016
- eSports betting
The most important statistics
- eSports betting total amount wagered worldwide in 2015 and 2020 (in million U.S. dollars)eSports betting market wagers worldwide 2015-2020
- Estimated total amount wagered on eSports on cash gambling sites worldwide in 2016, by product type (in million U.S. dollars)Estimated eSports betting turnover worldwide 2016, by product type
- Estimated amount wagered for in-game activities of video gamers worldwide from 2016 to 2020 (in billion U.S. dollars)Global amount wagered on video gaming in-game activities 2016-2020
- Distribution of the eSportsbook total amount wagered worldwide in 2016, by game Estimated eSportsbook betting handle share worldwide 2016, by game
- eSports betting market revenue worldwide in 2015 and 2020 (in million U.S. dollars)eSports betting market revenue worldwide 2015-2020
- eSports startup funding
The most important statistics
- Value of investments in eSports startups worldwide from 2012 to 2017 (in million U.S. dollars)eSports startups investment value worldwide 2012-2017
- Number of investments in eSports startups worldwide from 2012 to 2017 eSports startups investment deal number worldwide 2012-2017
- Estimated value of venture capital funding of selected eSports-related startups in the United States in 2017 (in 1,000 U.S. dollars)Leading eSports startups in the U.S. 2017, by VC funding value
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Highest earning e-sports countries in Asia 2014
- Most popular games among eSports competitors in the U.S. 2015
- ESports winnings in Denmark 2006-2016
- Reach of eSports tournament viewing among young men in selected countries 2016-2017
- Positive impact of brand eSport engagement on consumer opinion in the U.S. 2015
- ESports winnings in Norway 2006-2016
- Number of schools with eSports scholarships in the U.S. 2014-2016
- Share of U.S. video gamers viewing live or online eSports events 2013-2015
- Top WarCraft III players in South Korea 2019, by prize money earned
- Top League of Legends players in South Korea 2019, by prize money earned
- Top StarCraft: Brood War players in South Korea 2019, by prize money earned
- Number of eSports enthusiasts in Latin America 2017, by country
- Top eSports players in South Korea 2019, by total prize money earned
- Latin America: presence of employer branding strategy 2017, by country
- Italy: value of company’s employer brand 2016
- Latin America: main employer branding channels 2017
- Italy: most effective employer branding tools 2017
- Brazil: main employer branding measures 2017
Studies
- eSports market worldwide
- eSports and (online) gaming in the Benelux region
- The Esports Playbook
- Counter-Strike: Global Offensive
- DOTA 2
- League of Legends
- Game industry in South Korea
- E-sport's moving into the big leagues
- Video games in Sweden
- MMO and MOBA Gaming
- Gaming in Asia
- Digital Gaming: Global Overview
Statistics on "eSports market worldwide"
- eSports market revenue worldwide from 2012 to 2022 (in million U.S. dollars)
- Share of worldwide eSports market revenue in 2019, by region
- Leading eSports markets worldwide in 2015 and 2016, by sales revenue (in million euros)
- eSports market revenue worldwide in 2019, by segment (in million U.S. dollars)
- eSports market revenue in North America by segment in 2016 (in million U.S. dollars)
- Distribution of major eSports events worldwide in 2016, by region
- Distribution of revenue from major eSports events ticket sales worldwide in 2016, by region
- Annual combined eSports prize pools worldwide from 2010 to 2017 (in million U.S. dollars)
- Number of unique viewers of selected eSports tournaments worldwide as of January 2018 (in millions)
- eSports audience size worldwide from 2012 to 2022, by type of viewers (in millions)
- Distribution of eSports frequent viewers and enthusiasts worldwide in 2019, by region
- Time spent watching eSports video worldwide in 2012, 2013 and 2018 (in billion hours)
- eSports viewership reach in the United States from 2013 to 2016
- Daily time spent watching eSports worldwide as of May 2017, by gender
- Frequency of watching eSports videos and live streams among gamers in the United States as of December 2016
- Distribution of eSports viewership among selected eSports games fans worldwide as of May 2017, by source
- Number of viewers of eSports related programs on television in the United States in 2017 (in thousands)
- Distribution of eSports viewers in the United States in 2017, by gender
- Distribution of eSports fans in the United States in 2017, by age group
- Distribution of eSports fans in the United States as of August 2016, by ethnicity
- Estimated average per capita spending on eSports related content worldwide in 2017 and 2020 (in U.S. dollars)
- Leading eSports games worldwide in 2018, by cumulative tournament prize pool (in million U.S. dollars)
- Leading eSports tournaments worldwide as of March 2019, ranked by overall prize pool (in million U.S. dollars)
- Number of players of selected eSports games worldwide as of August 2017 (in million)
- Penetration rate of selected eSports games among gamers and eSports viewers worldwide as of April 2017
- Distribution of annual prize pool in eSports worldwide in 2017, by game
- Leading female eSports players worldwide as of January 2019, by overall earnings (in 1,000 U.S. dollars)
- Leading eSports players worldwide as of January 2019, by overall earnings (in 1,000 U.S. dollars)
- Brand spending on eSports sponsorship and advertising worldwide from 2015 to 2020 (in million U.S. dollars)
- Estimated eSports sponsorship revenue worldwide in 2016 and 2020 (in billion U.S. dollars)
- Estimated number of eSports sponsorships in selected industries in the United States between January 2016 and August 2017
- Leading ways for brands to engage in eSports marketing according to eSports fans in the United States as of March 2017
- eSports fan attitude towards advertising during eSports worldwide as of May 2017
- Share of consumers extremely interested in selected activities at live eSports events in the United States as of March 2017
- Leading brands eSports viewers recall seeing advertised during eSports events in the United States as of March 2017
- Number of mentions of selected brands by major eSports social media influencers worldwide in 2015 and 2016
- eSports betting total amount wagered worldwide in 2015 and 2020 (in million U.S. dollars)
- Estimated total amount wagered on eSports on cash gambling sites worldwide in 2016, by product type (in million U.S. dollars)
- Estimated amount wagered for in-game activities of video gamers worldwide from 2016 to 2020 (in billion U.S. dollars)
- Distribution of the eSportsbook total amount wagered worldwide in 2016, by game
- eSports betting market revenue worldwide in 2015 and 2020 (in million U.S. dollars)
- Value of investments in eSports startups worldwide from 2012 to 2017 (in million U.S. dollars)
- Number of investments in eSports startups worldwide from 2012 to 2017
- Estimated value of venture capital funding of selected eSports-related startups in the United States in 2017 (in 1,000 U.S. dollars)
- Leading e-sports countries in Asia as of June 2014, by earnings (in 1,000 U.S. dollars)
- Most popular games played among eSports competitors in the United States in 2015
- Annual eSports winning amount in Denmark from 2006 to 2016 (in U.S. dollars)
- Share of young men who watched eSports tournaments in selected countries worldwide between 3rd quarter 2016 and 2017
- Positive impact of brands eSports engagement on brand favorability according to consumers in the United States as of September 2015
- Annual eSports winning amount in Norway from 2006 to 2016 (in U.S. dollars)
- Number of colleges offering eSports scholarships in the United States from 2014 to 2016
- Percentage of video gamers who watched eSports online or attended eSports events in the United States from 2013 to 2015
- Leading eSports players in WarCraft III from South Korea as of January 2019, by prize money earned (in 1,000 U.S. dollars)
- Leading eSports players in League of Legends (LoL) from South Korea as of January 2019, by prize money earned (in 1,000 U.S. dollars)
- Leading eSports players in StarCraft: Brood War from South Korea as of January 2019, by prize money earned (in 1,000 U.S. dollars)
- Number of eSports enthusiasts in Brazil and in Mexico in 2017 (in millions)
- Overall leading eSports players from South Korea as of January 2019, by total prize money earned (in 1,000 U.S. dollars)
- Presence of employer branding strategy at companies in selected Latin American countries in 2017
- Value of company’s employer brand in Italy in 2016
- Leading employer branding channels used in Latin America in 2017
- Most effective channels or tools for spreading the company’s employer brand in Italy in 2017
- Leading employer branding measures used in Brazil in 2017
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