Women's underwear: ideal brands according to French women 2013

This graph presents a ranking of the ten most popular and ideal underwear brands according to French women in December 2013. For almost 40 percent of respondents Etam was a an ideal or almost perfect women's underwear brand.

Ranking of ten most popular and ideal underwear brands according to French women in December 2013*

Characteristic	Ideal or close to ideal (6 to 7 points)	Neither, nor (3 to 5 points)	Not at all ideal or far away from ideal (1 to 2 points)
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Release date

February 2014

More information

Region

France

Survey time period

December 9-12, 2013

Number of respondents

1,001**

Age group

18 years and older

Special properties

women; number of respondents does not correspond to total sample

Method of interview

Online survey

Supplementary notes

* The question was phrased as followed by the source: "Which is your ideal underwear brand?"

The source adds: "Brands ranked by aspirational score (being the difference between 6 to 7 points and 1 to 2 points). Scores calculated based on respondents knowing the brand. Only most popular brands are represented in this ranking (brands with an aided awareness score of 20 percent or more)."

The source does not provide any information regarding missing percentage points to 100 percent.

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French

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