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Share of publishers using pre-bidding solutions in the U.S. 2017, by type

The statistic shows the adoption rate of header bidding among publishers in the United States as of November 2017, broken down by type. In the measured period it was found that approximately 71.6 percent of the studied U.S. publishers did any type of header bidding, while 40.4 percent used client-side wrapper only. Header bidding, or pre-bidding is part of the programmatic advertising process where publishers offer inventory simultaneously to multiple partners before addressing their ad servers.

Share of publishers doing header bidding in the United States as of November 2017, by type

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Release date

November 2017


United States

Survey time period

November 2017

Number of respondents

716 respondents

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Statistics on "Programmatic advertising"

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