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Toys: European market leaders by sales value 2011
Toys: European market leaders by sales value 2011
Ranking of the top companies in the toy industry of the European Union (EU) in 2011, by value of sales* (in million euros)
by Statista Research Department,
last edited
Aug 30, 2013
This statistic represents the leaders of the toy market in European Union countries in 2011, by sales value. Mattel's sales amounted to approximately 1.3 billion euros. Lego ranked second, with sales of about 1.1 billion in 2011.
Ranking of the top companies in the toy industry of the European Union (EU) in 2011, by value of sales* (in million euros)
Loading statistic...
| Sales values in million euros | |
|---|---|
| Mattel Inc | 1,343.6 |
| Lego Group | 1,108.5 |
| Hasbro Inc | 1,084.9 |
| Private Label | 575.2 |
| Simba-Dickie Group GmbH & Co. KG | 386.2 |
| Giochi Preziosi SpA | 357.7 |
| Geobra Brandstatter GmbH & Co KG (Playmobil) | 316.8 |
| VTech Holdings Ltd | 296.9 |
| Ravensburger AG | 234.1 |
| Takara Tomy Co Ltd | 203.6 |
| Sales values in million euros | |
|---|---|
| Mattel Inc | 1,343.6 |
| Lego Group | 1,108.5 |
| Hasbro Inc | 1,084.9 |
| Private Label | 575.2 |
| Simba-Dickie Group GmbH & Co. KG | 386.2 |
| Giochi Preziosi SpA | 357.7 |
| Geobra Brandstatter GmbH & Co KG (Playmobil) | 316.8 |
| VTech Holdings Ltd | 296.9 |
| Ravensburger AG | 234.1 |
| Takara Tomy Co Ltd | 203.6 |
© Statista 2019
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Sources: Ecorys; Euromonitor
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by Statista Research Department,
last edited
Aug 30, 2013
This statistic represents the leaders of the toy market in European Union countries in 2011, by sales value. Mattel's sales amounted to approximately 1.3 billion euros. Lego ranked second, with sales of about 1.1 billion in 2011.
- Sources
- Ecorys; Euromonitor
- Show further sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- August 2013
- Region
- France, Germany, Italy, Netherlands, Poland, Romania, Spain, Sweden, United Kingdom
- Survey time period
- 2011
- Supplementary notes
-
* The source adds the following information: "Companies are owners of global brands, except for private labels. Sales under private labels are grouped under the private label category."
The data do not concern all the countries of the European Union, but only the following nine countries: France, Germany, Italy, the Netherlands, Spain, Sweden , the United Kingdom, Poland and Romania. - Open this statistic in...
Source
- Sources
- Ecorys; Euromonitor
- Show further sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- August 2013
More information
- Region
- France, Germany, Italy, Netherlands, Poland, Romania, Spain, Sweden, United Kingdom
- Survey time period
- 2011
- Supplementary notes
-
* The source adds the following information: "Companies are owners of global brands, except for private labels. Sales under private labels are grouped under the private label category."
The data do not concern all the countries of the European Union, but only the following nine countries: France, Germany, Italy, the Netherlands, Spain, Sweden , the United Kingdom, Poland and Romania. - Open this statistic in...
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Statistics on "Children's products in Italy"
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- Share of the distribution of toys and games retail value in Italy in 2014, by type of retailerItaly: toys and games retail value in 2014, by type of retailer
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The most important statistics
- Export value of the Italian toy industry to the rest of the world from 2013 to the first half of 2015 (in euros)Italy: toy industry export value in 2013-H1 2015
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Traditional toys: revenue breakdown by category in the EU 2011
- Toy market growth in the key countries of the industry 2012-2013
- Number of toy stores in France 2012, by chain
- Selection criteria for toy stores in France 2015
- Favorite toy brands for 6-to-11-year-old children of French mothers 2013
- Main concerns of French parents regarding connected toys 2015
- Car park capacity of toy stores in France 2012
- Toy distributors and the number of checkouts in France 2012
- Ranking of retailers used by frequent Toys R Us shoppers in Great Britain 2017
- Contribution of Christmas sales to total sales of toys worldwide 2013, by country
- Colombia: games & toys manufacturing payroll 2014-2017
- Average size by toy store and distributor in France 2012
- Toy distributors: number of checkouts per store in France 2012
- Toys purchased per child in major countries of the sector worldwide 2012-2013
- Sales revenue of toy market in China 2010-2015
- Toys: importance in the acquisition of fundamental knowledge in France 2013
- Counterfeits: Negative effects on the value of toy sales in Europe 2012
- Leading companies share of the U.S. toy market as of 2016
Statistics on "Children's products in Italy"
- Industry revenue of »manufacture of games and toys« in Italy from 2011 to 2023 (in million U.S. Dollars)
- Sales growth of toys in the Italian market between January and October 2016, by type
- Sales growth of traditional toys in the Italian market between January and October 2016, by product
- Consumer price index (CPI) of games, toys and hobbies in Italy monthly from October 2017 to October 2019
- Number of enterprises in the manufacture of games and toys industry in Italy from 2008 to 2015
- Distribution of toy producing companies in Italy in 2014, by region
- Market value of the kids industry in Italy in 2017, by segment (in million euros)
- Distribution of the market value of children's products and services in Italy in 2017, by segment
- Market share of the kids toy and games industry in Italy in 2016, by category
- Market share of the kids' stationery industry in Italy in 2016, by product
- Market share of the kids licensing industry in Italy in 2016, by category
- Year-on-year change in the market value of children's products and services in Italy in 2017
- Industry revenue of »retail sale of games and toys in specialised stores« in Italy from 2011 to 2023 (in million U.S. Dollars)
- Share of the distribution of toys and games retail value in Italy in 2014, by type of retailer
- Distribution of toy retailers in Italy in 2014, by region
- Number of enterprises for the retail sale of games and toys in specialized stores in Italy from 2008 to 2015 (in million euros)
- Electronics & Media e-commerce revenue forecast in Italy from 2017 to 2023, by segment (in million U.S. dollars)
- Fashion e-commerce revenue forecast in Italy from 2017 to 2023, by segment (in million U.S. dollars)
- Forecast of the retail value of the Italian toys and games industry in Italy between 2014 and 2017 (in million euros)
- Forecast of the retail value of the Italian toys and games industry in Italy between 2014 and 2017, by type (in million euros)
- Export value of the Italian toy industry to the rest of the world from 2013 to the first half of 2015 (in euros)
- Export share of toy companies in Italy in 2014, by region
- Import value of the toy industry to Italy from the rest of the world from 2013 to the first half of 2015 (in euros)
- Import share of toy companies in Italy in 2014, by region
- Who buys toys and games to your child?
- Which feelings/words do you associate to your children toys and games?
- Which kind of information do you want to receive by toys and games brands?
- When thinking about a specific toys and games brands suitable for your child, which characteristic it should have?
- To what extent does your child influence your decision to buy the following products?
- In what ways does your child influence your decision to buy these products*?
- Do you go to buy toys in stores?
- Distribution of sales of traditional toys in selected European Union (EU) countries in 2011, by product category *
- Global growth rate of the toy industry between 2012 and 2013, by market size of major countries
- Number of stores of leading toy distributors in France in 2012, by chain
- What criteria encourage you to go to a toy store and how much do you value each criterion?*
- What are your favorite brands in the world of games and toys for children between 6 and 11 years old?*
- When you buy a connected toy, what is your main apprehension?
- Total number of parking spaces of the main toy distributors in France in 2012, by brand
- Total number of checkouts in stores of main toy distributors in France in 2012
- Ranking of retailers used by frequent Toys R Us shoppers in Great Britain in 2017
- Share of toy sales during the Christmas season in the overall value of sales worldwide in 2013, in the main countries of the sector*
- Payroll in the games, toys and jigsaw puzzles manufacturing sector in Colombia from 2014 to 2017 (in billion Colombian pesos)
- Ranking of major toy distributors in France in 2012, by average sales area by store (in square meters)
- Average number of checkouts by toy store of leading chains in France in 2012
- Number of toys purchased per child worldwide between 2012 and 2013, by major sector countries
- Sales revenue of toy industry in China from 2010 to 2015 (in billion yuan)
- Is it important that a toy transmits fundamental knowledge when playing with it?
- Sales value loss in the European toy sector due to counterfeiting in 2012, by major country (in million euros)
- Toy market share of the leading companies in the United States as of 2016
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