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Toys: European market leaders by sales value 2011

This statistic represents the leaders of the toy market in European Union countries in 2011, by sales value. Mattel's sales amounted to approximately 1.3 billion euros. Lego ranked second, with sales of about 1.1 billion in 2011.

Ranking of the top companies in the toy industry of the European Union (EU) in 2011, by value of sales*

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Release date

August 2013


France, Germany, Italy, Netherlands, Poland, Romania, Spain, Sweden, United Kingdom

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Supplementary notes

* The source adds the following information: "Companies are owners of global brands, except for private labels. Sales under private labels are grouped under the private label category."

The data do not concern all the countries of the European Union, but only the following nine countries: France, Germany, Italy, the Netherlands, Spain, Sweden , the United Kingdom, Poland and Romania.

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