This statistic represents the leaders of the toy market in European Union countries in 2011, by sales value. Mattel's sales amounted to approximately 1.3 billion euros. Lego ranked second, with sales of about 1.1 billion in 2011.
Ranking of the top companies in the toy industry of the European Union (EU) in 2011, by value of sales* (in million euros)
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Ecorys. (August 30, 2013). Ranking of the top companies in the toy industry of the European Union (EU) in 2011, by value of sales* (in million euros) [Graph]. In Statista. Retrieved January 26, 2021, from https://www.statista.com/statistics/783880/industry-toys-business-european-union-sales-value/
Ecorys. "Ranking of the top companies in the toy industry of the European Union (EU) in 2011, by value of sales* (in million euros)." Chart. August 30, 2013. Statista. Accessed January 26, 2021. https://www.statista.com/statistics/783880/industry-toys-business-european-union-sales-value/
Ecorys. (2013). Ranking of the top companies in the toy industry of the European Union (EU) in 2011, by value of sales* (in million euros). Statista. Statista Inc.. Accessed: January 26, 2021. https://www.statista.com/statistics/783880/industry-toys-business-european-union-sales-value/
Ecorys. "Ranking of The Top Companies in The Toy Industry of The European Union (Eu) in 2011, by Value of Sales* (in Million Euros)." Statista, Statista Inc., 30 Aug 2013, https://www.statista.com/statistics/783880/industry-toys-business-european-union-sales-value/
Ecorys, Ranking of the top companies in the toy industry of the European Union (EU) in 2011, by value of sales* (in million euros) Statista, https://www.statista.com/statistics/783880/industry-toys-business-european-union-sales-value/ (last visited January 26, 2021)