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Star Wars viewership in the U.S. 2017, by movie

Share of adults who have seen Star Wars in the United States as of December 2017, by movie

by Amy Watson, last edited Aug 9, 2019
Star Wars viewership in the U.S. 2017, by movie According to a 2017 study, 47 percent of surveyed adults in the United States said that they had seen the 1983 movie ‘Return of the Jedi’, whereas just 34 percent said that they had watched ‘Rogue One: A Star Wars Story’, which was released in 2016. The movie franchise first reared its head with ‘Episode IV: A New Hope’ back in 1977 and further films have been steadily hitting cinema screens ever since, albeit nonchronologically.
Star Wars

Star Wars is arguably one of the more confusing franchises out there when it comes to grasping the order of things, especially among those who aren’t fans of the movies. The ‘first’ movie in the story is ‘Episode I: A Phantom Menace’, released in 1999 – 22 years after ‘A New Hope’ (the sixth instalment of the series in terms of story structure).

The movies have traditionally performed well at the North American box office. ‘Star Wars: The Force Awakens’ generated over 930 million U.S. dollars in box office revenue, and as yet there is not a single movie in the franchise to have made less than 200 million. This is good news as ‘Star Wars: The Last Jedi’, ‘The Force Awakens’ and ‘Solo: A Star Wars Story’ all cost well in excess of that amount to make, placing them in the ranking of most expensive film productions in the world.

Beyond the movies

Star Wars is not just about the movies, but as one of the world’s highest grossing film franchises the influence Star Wars has had outside the movie theater is inevitably impressive. From collectible figures to children’s toys and fancy-dress costumes to video games, Star Wars has permeated industries around the world. In the United States, iconic Star Wars characters Yoda and Princess Leia were the favorites, both of which have become famous in their own right and have been referred to, imitated and turned into merchandise multiple times over since they first entered the public consciousness.
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Share of adults who have seen Star Wars in the United States as of December 2017, by movie

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Statistics on "Star Wars"
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