In 2021, digital video advertising spending in Europe amounted to 18.5 billion euros. A year earlier, the expenditure stood at 12.67 billion. This signifies a year-on-year growth of 46 percent.
Digital video advertising spending in Europe in 2020 and 2021 (in billion euros)
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Statistics on Digital advertising in Europe
Overview
6
- Premium Statistic Global spending on internet advertising 2000-2024, by region
- Premium Statistic Digital Market Outlook: largest digital ad markets worldwide 2022
- Premium Statistic Fastest growing digital ad markets worldwide 2022
- Premium Statistic Growth of digital media budgets worldwide 2023, by format
- Premium Statistic Expected cuts in ad spend among selected global brands by region 2023
- Premium Statistic Digital advertising revenue in selected regions and countries in Europe 2021
Formats
7
- Premium Statistic Leading digital ad formats in EMEA 2022
- Premium Statistic Digital ad spending in Europe 2006-2021, by format
- Premium Statistic Display ad spend in Europe 2013-2021
- Premium Statistic Video ad spend in Europe 2020-2021
- Premium Statistic Search ad spend in Europe 2013-2021
- Premium Statistic Digital audio ad spend in Europe 2019-2021
- Premium Statistic Podcast ad spending in Europe 2018-2023
Social media
5
- Premium Statistic Social media ad spend in Europe 2016-2021
- Premium Statistic Social media ad spend in Europe 2019-2021, by format
- Premium Statistic Digital Market Outlook: social media advertising spending in European countries 2022
- Premium Statistic Most effective marketing channels for e-commerce in Europe 2020-2030
- Premium Statistic Share of social media users who clicked on sponsored posts 2021, by region
Mobile
4
- Premium Statistic Mobile ad spend in Europe 2017-2027
- Premium Statistic Share of mobile in digital ad spending in Europe 2017-2025
- Premium Statistic Barriers to the growth of mobile marketing in EMEA 2020-2021
- Premium Statistic Consumers who took no action on mobile advertising worldwide 2021, by region
Programmatic
6
- Premium Statistic Programmatic advertising market value in Europe 2017-2026
- Premium Statistic Largest programmatic markets in Europe 2021
- Premium Statistic Programmatic ad formats identified as growth areas in Europe 2022
- Premium Statistic Drivers of investment in programmatic advertising in Europe 2022
- Premium Statistic Barriers to programmatic ad investment in Europe 2022
- Premium Statistic Leading programmatic ad effectiveness metrics in Europe 2022, by stakeholder type
Marketer insights
7
- Premium Statistic Digital marketing priorities in EMEA 2022
- Premium Statistic Share of digital in marketing budgets in EMEA 2022
- Premium Statistic Digital marketing metrics used in EMEA 2022
- Premium Statistic Digital consumer behaviors important for marketing in EMEA 2022
- Premium Statistic Digital marketing growth barriers priorities in EMEA 2022
- Premium Statistic Willingness to pay for quality ad inventory in Europe 2022
- Premium Statistic Leading digital advertising concerns of marketers in Europe 2022
Further related statistics
21
- Digital Market Outlook: digital video ad spending change in the U.S. 2018-2027
- Digital Market Outlook: digital video ad revenue worldwide 2017-2026
- Digital video advertising spending in the U.S. 2019-2023
- Digital video ad spend worldwide 2022-2027, by social network
- Digital video advertising spending in the UK 2008-2021
- Digital video advertising spend in Europe 2022, by purchase method
- Share of companies investing in digital video advertising U.S. Q1 2022, by platform
- Objective of digital video advertising in Europe 2022
- Change in digital video ad spend in the U.S. 2022, by type
- Digital video ad spend in the U.S. 2022, by type
- Programmatic digital video ad spend growth in the U.S. 2019-2022
- Digital Market Outlook: digital video ad spending in Italy 2017-2025, by device
- Digital Market Outlook: digital video ad revenue in France 2017-2025, by device
- Digital video advertising in the U.S. 2022, by ad placement
- Digital video ad spend in Canada 2020-2025
- Canada digital video ad spend change 2020-2025
- Factors for digital video ad programmatic sell-side vendor choice in Europe 2022
- Largest video ad markets in Europe 2021
- Digital Market Outlook: digital video advertising spending in European countries 2021
- Digital video ad views in the U.S. 2021, by platform
- Digital video ad spend in Germany 2017-2026, by device
Further Content: You might find this interesting as well
Statista. (June 28, 2022). Digital video advertising spending in Europe in 2020 and 2021 (in billion euros) [Graph]. In Statista. Retrieved February 08, 2023, from https://www.statista.com/statistics/1322298/digital-video-advertising-europe/
Statista. "Digital video advertising spending in Europe in 2020 and 2021 (in billion euros)." Chart. June 28, 2022. Statista. Accessed February 08, 2023. https://www.statista.com/statistics/1322298/digital-video-advertising-europe/
Statista. (2022). Digital video advertising spending in Europe in 2020 and 2021 (in billion euros). Statista. Statista Inc.. Accessed: February 08, 2023. https://www.statista.com/statistics/1322298/digital-video-advertising-europe/
Statista. "Digital Video Advertising Spending in Europe in 2020 and 2021 (in Billion Euros)." Statista, Statista Inc., 28 Jun 2022, https://www.statista.com/statistics/1322298/digital-video-advertising-europe/
Statista, Digital video advertising spending in Europe in 2020 and 2021 (in billion euros) Statista, https://www.statista.com/statistics/1322298/digital-video-advertising-europe/ (last visited February 08, 2023)
Digital video advertising spending in Europe in 2020 and 2021 (in billion euros) [Graph], Statista, June 28, 2022. [Online]. Available: https://www.statista.com/statistics/1322298/digital-video-advertising-europe/