During a 2022 survey carried out among marketers from Europe, 46.6 percent of respondents stated they were very concerned about brand safety while buying digital advertising. Ad fraud was a major concern for 39 percent of respondents.
Level of concern regarding selected challenges while buying digital advertising among marketers in Europe as of May 2022
Characteristic
Very concerned
Concerned
Somewhat concerned
Not at all concenred
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IAB Europe. (July 15, 2022). Level of concern regarding selected challenges while buying digital advertising among marketers in Europe as of May 2022 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1321682/digital-advertising-concerns-marketers-europe/
IAB Europe. "Level of concern regarding selected challenges while buying digital advertising among marketers in Europe as of May 2022." Chart. July 15, 2022. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1321682/digital-advertising-concerns-marketers-europe/
IAB Europe. (2022). Level of concern regarding selected challenges while buying digital advertising among marketers in Europe as of May 2022. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1321682/digital-advertising-concerns-marketers-europe/
IAB Europe. "Level of Concern regarding Selected Challenges While Buying Digital Advertising among Marketers in Europe as of May 2022." Statista, Statista Inc., 15 Jul 2022, https://www.statista.com/statistics/1321682/digital-advertising-concerns-marketers-europe/
IAB Europe, Level of concern regarding selected challenges while buying digital advertising among marketers in Europe as of May 2022 Statista, https://www.statista.com/statistics/1321682/digital-advertising-concerns-marketers-europe/ (last visited September 01, 2024)
Level of concern regarding selected challenges while buying digital advertising among marketers in Europe as of May 2022 [Graph], IAB Europe, July 15, 2022. [Online]. Available: https://www.statista.com/statistics/1321682/digital-advertising-concerns-marketers-europe/