Try our business solution for free!

Drivers of investment in programmatic advertising in Europe 2022

Published by Statista Research Department, Jan 6, 2023
During a 2022 survey carried out in Europe, 27 percent of responding advertisers and 26 percent of responding agencies said that cost efficiencies were a driver of investment in programmatic advertising in their organization; it was also was the most mentioned driver among ad tech respondents.

Drivers of investment in programmatic advertising in Europe as of August 2022, by stakeholder type

Exclusive Premium statistic

You need a Statista Account for unlimited access.

  • Full access to 1m statistics
  • Incl. source references
  • Available to download in PNG, PDF, XLS format
Statista Accounts
View for free

Access to this and all other statistics on 80,000 topics from

$468 USD / Year
$828 USD / Year

© Statista 2023
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

September 2022

Region

Europe

Survey time period

July and August 2022

Number of respondents

1,000 respondents

Method of interview

Online survey

Citation formats
Statista Accounts: Access All Statistics. Starting from $468 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$69 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Programmatic advertising worldwide "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Statistics on Programmatic advertising worldwide

Overview

5

Regional data

4

Leading markets

7

Players

7

Insights from marketers

5

Selected metrics

5

Further related statistics

11

Further Content: You might find this interesting as well

Statistics

Topics

Digital advertising in EuropeAdvertising in EuropeDigital advertising in the NordicsDigital advertising in the UKDigital advertising in the Netherlands
Statista Accounts: Access All Statistics. Starting from $468 USD / Year
Learn more about how Statista can support your business.
Menu