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Digital newspaper access in Canada 2020, by generation

According to the results of a study held in Canada between October 2019 and September 2020, 64 percent of Gen Z readers access digital newspapers via search engines. Meanwhile, Boomers and pre-Boomers are the most likely to access online papers directly via their respective websites, and Gen Y adults are more inclined to follow links on social media to their preferred digital news content.

Methods of accessing digital newspapers weekly in Canada as of September 2020, by generation

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Source

In cooperation with
Vividata
Release date

February 2021

Region

Canada

Survey time period

October 2019 to September 2020

Age group

14 years and older

Special properties

any newspaper; across 21 major markets; digital readers within the past week including duplications

Supplementary notes

Subscription including digital access and typing website address as well as via bookmark/favorite/homepage.

Gen Z: 1996 to 2006
Gen Y: 1980 to 1995
Gen X: 1966 to 1979
Baby Boomers: 1946 to 1965
Pre-Boomers: before 1946

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Statistics on "Newspapers in Canada"

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