Distribution of BFSI ad expenditure in India 2019 by channel

The banking, financial services and insurance industry spent the highest share of their advertising expenditure on digital media with about 38 percent share in 2019 compared to just 24 percent in the previous year. Print media spends followed digital media with a share of 23 percent in 2019.

Distribution of advertising expenditure in the banking, financial services and insurance industry across India as of 2019, by channel

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Release date

January 2019



Survey time period

2018 and 2019

Supplementary notes

Note: The exact period from which the data were obtained was not specified by the source.

Previous reports have been accessed.

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Statistics on "Digital advertising in India"

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