Distribution of BFSI ad expenditure in India 2018-2019 by channel

The banking, financial services and insurance industry in India spent the highest share of their 2019 advertising expenditure on digital media with a share of 42 percent. This was just around 24 percent in the previous year indicating a spike in digital ad spends.

Distribution of advertising expenditure in the banking, financial services and insurance industry across India from 2018 to 2019, by channel

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Sources

Release date

January 2020

Region

India

Survey time period

2018 and 2019

Supplementary notes

Previous reports have been accessed.

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Statistics on "Digital advertising in India"

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