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Italy: most used formats of branded entertainment 2018, by type

Share of companies using formats of branded entertainment in Italy in 2018, by type of format

by Daniela Coppola, last edited Nov 18, 2019
Italy: most used formats of branded entertainment 2018, by type This chart depicts the share of companies using formats of branded entertainment in Italy in 2018, by type of format. According to the data, 30 percent of companies running brand entertainment companies choose to promote through online video, while 26 percent of them focused on TV programs.
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Share of companies using formats of branded entertainment in Italy in 2018, by type of format

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Statistics on "Online media and entertainment usage in Italy"
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