- Media & Advertising›
- Advertising & Marketing ›
Italy: most used formats of branded entertainment 2018, by type
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Italy: most used formats of branded entertainment 2018, by type
Share of companies using formats of branded entertainment in Italy in 2018, by type of format
by Daniela Coppola,
last edited
Nov 18, 2019
This chart depicts the share of companies using formats of branded entertainment in Italy in 2018, by type of format. According to the data, 30 percent of companies running brand entertainment companies choose to promote through online video, while 26 percent of them focused on TV programs.
Share of companies using formats of branded entertainment in Italy in 2018, by type of format
| Share of companies | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| Share of companies | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Register now
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $59 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $59 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by Daniela Coppola,
last edited
Nov 18, 2019
This chart depicts the share of companies using formats of branded entertainment in Italy in 2018, by type of format. According to the data, 30 percent of companies running brand entertainment companies choose to promote through online video, while 26 percent of them focused on TV programs.
- Show sources information
- Show publisher information
- Release date
- October 2019
- In cooperation with:
- Region
- Italy
- Survey time period
- 2018
- Special properties
- cases of branded entertainemnt
- Method of interview
- Computer-assisted web interviews (CAWI)
Source
- Show sources information
- Show publisher information
- Release date
- October 2019
- In cooperation with:
More information
- Region
- Italy
- Survey time period
- 2018
- Special properties
- cases of branded entertainemnt
- Method of interview
- Computer-assisted web interviews (CAWI)
Other statistics on the topic
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Statista is a great source of knowledge, and pretty helpful to manage the daily work.Christof Baron
CEO, MindShare Germany
Statistics on "Online media and entertainment usage in Italy"
- Usage overview
The most important statistics
- Online streaming services penetration in Italy from 2015 to 2016Italy: streaming services penetration 2015-2016
- Online legal and illegal streaming services use in Italy from 2015 to 2016Italy: use of legal and illegal streaming services 2015-2016
- Online free streaming services platforms use in Italy from 2015 to 2016Italy: free streaming services use 2015-2016
- Share of population using information websites in Italy in 2013, by operatorItaly: online websites used for information 2013, by operator
- Online streaming services use preference in Italy from 2015 to 2016, by mediaItaly: streaming services use preference 2015-2016, by media
- Television and video
The most important statistics
- Online TV and video revenue in Italy in 2010 and 2020 (in million U.S. dollars)Online TV and video revenue in Italy 2010-2020
- Consumer revenues for on-demand audiovisual services in Italy from 2011 to 2017 (in million euros)Consumer revenues for video on-demand (VoD) services in Italy 2011-2017
- Consumer spending on online television in Italy from 2009 to 2013 (in million euros)Consumer spending on online TV in Italy 2009-2013
- Share of individuals who purchased online films and music in Italy 2014, by age groupItaly: online purchase of films and music in Italy 2014, by age group
- Which devices do you use to watch live TV programs online?Italy: devices used to watch live TV programs online 2015
- On which devices did you install the Sky Online app?Italy: devices for Sky Online app-installation 2015
- How frequently do you use the internet to consume or access online music or music videos?*Internet usage frequency for accessing digital music content in Italy 2016
- What type of service do you use the most often to access films or TV series online?Types of services used for accessing films or TV series online in Italy 2016
- Music and radio
The most important statistics
- Which of the following online contents would you like Rai to develop?Italy: opinions on Rai online informations offer 2016
- Would you allow Rai to access your private information, in compliance with privacy regulations, in order to receive personalized online news?Italy: opinions on Rai accessing private information for personalized news 2016
- Which of the following criteria are important to you when choosing the service you use to access music? *Criteria for choosing digital music services in Italy 2016
- What type of service do you use the most often to access music online?Types of services used to access music online in Italy 2016
- How frequently do you use the internet to consume or access online music or music videos?*Internet usage frequency for accessing digital music content in Italy 2016
- Printed media
The most important statistics
- Share of individuals reading online news sites, newspapers or news magazines in Italy from 2013 to 2017Online news consumption in Italy 2013-2017
- Average unique daily internet audience of daily newspaper La Repubblica in Italy from January to August 2019, by deviceDaily online reach of daily newspaper La Repubblica in Italy 2019, by device
- Average unique daily internet audience of online newspaper Il Post in Italy from January 2019 to August 2019, by access device Daily online reach of online newspaper Il Post in Italy 2019, by access device
- Average unique daily internet audience of weekly magazine L' Espresso in Italy from July to November 2018, by deviceItaly: daily online reach of weekly magazine L' Espresso 2018, by device
- Average unique daily internet audience of online women magazine Alfemminile in Italy from January to December 2017, by access platformDaily online reach of women magazine Alfemminile in Italy 2017, by platform
- Percentage of individuals reading and downloading e-books and online books in Italy in 2017, by ageItaly: individuals reading and downloading e-books and online books 2017, by age
- Percentage of internet users reading and downloading e-books and online books in Italy in 2015, by ageItaly: internet users reading and downloading e-books and online books 2015, by age
- Percentage of individuals ordering or buying e-books and online books in Italy in 2015, by ageItaly: individuals ordering or buying e-books and online books 2015, by age
- Online gaming
The most important statistics
- Forecast of Video Games revenue by segment in Italy from 2017 to 2023 (in million U.S. dollar)Forecast of Video Games revenue by segment in Italy 2017-2023
- Revenue originated by sales of mobile games in Italy from 2012 to 2014 (in million euros)Italy: mobile games sales revenue 2012-2014
- Share of individuals who play or download games, images, films or music on the internet in Italy from 2005 to 2014Online media consumption in Italy 2005-2014
- Share of individuals playing networked games with other persons on the internet in Italy from 2012 to 2014Online networked game playing penetration in Italy 2012-2014
- Leading computer game channels on YouTube in Italy as of September 2019, by number of uploaded video viewsTop computer game channels on YouTube in Italy 2019
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Italy: branded entertainment campaigns 2018, by sector
- Italy: branded entertainment campaigns 2018, by online platform
- Italy: branded entertainment market value 2014-2019
- Number of entertainment subscriptions per user in the U.S. 2017, by age
- CAGR of the film entertainment market Australia 2018-2022 by type
- Main advertising types in Spain in 2015
- E&M industry spending change in the Netherlands 2014-2023
- Media and entertainment industry revenue in India FY 2017 by sector
- CAGR of entertainment and media market Australia 2017 and 2021 by type
- Italy: KPIs of branded entertainment industry 2018
- Italy: goals of branded entertainment industry 2018
- WARC Creative: most creatively awarded campaigns of 2018
- Highest spending entertainment industry advertisers in the UK 2013
- Italy: end-user spending entertainment sector 2011-2015
- Revenues of media and entertainment companies in the UK 2017, by sector
- Revenue of virtual reality market China 2016-2021
- Magazine reading as entertainment in Norway 2013-2018
- Leading resources improving the ad agency pitch process worldwide 2018
- EBITDA of the film industry in India FY 2017 by category
- Share of direct employment in media industry across India 2017 by department
Studies
- Political advertising in the U.S.
- Entertainment & Media Outlook in Italy 2017-2021
- Entertainment & Media Outlook for the Netherlands 2016-2020
- Native advertising in the United Kingdom (UK)
- Gunn Media 100
- Advertising in Poland
- Entertainment & Media Outlook in Italy 2016-2020
- Advertising consumption and perception
- Rising to the challenge
- Advanced TV Trends
- Digital Advertising 2020
- Marketer Perceptions of Mobile Advertising 2015
- Radio: the ROI Multiplier 2013
- The Personalization Imperative For Content Marketing
- Marketer Perceptions of Mobile Advertising 2013
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Yes, save as favorite!
...and make my research life easier.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.