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Italy: most used formats of branded entertainment 2018, by type

Published by Statista Research Department, Jan 6, 2023
This chart depicts the share of companies using formats of branded entertainment in Italy in 2018, by type of format. According to the data, 30 percent of companies running brand entertainment companies choose to promote through online video, while 26 percent of them focused on TV programs.

Share of companies using formats of branded entertainment in Italy in 2018, by type of format

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In cooperation with
Osservatorio Branded Entertainment - OBE
Release date

October 2019

Region

Italy

Survey time period

2018

Special properties

cases of branded entertainemnt

Method of interview

Computer-assisted web interviews (CAWI)

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Statistics on " Online media and entertainment usage in Italy "

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Statistics on Online media and entertainment usage in Italy

Usage overview

5

Television and video

8

Music and radio

5

Printed media

8

Online gaming

5

Further related statistics

15

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