This chart depicts the share of companies using formats of branded entertainment in Italy in 2018, by type of format. According to the data, 30 percent of companies running brand entertainment companies choose to promote through online video, while 26 percent of them focused on TV programs.
Share of companies using formats of branded entertainment in Italy in 2018, by type of format
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Statistics on Online media and entertainment usage in Italy
Usage overview
5
- Basic Statistic Italy: streaming services penetration 2015-2016
- Premium Statistic Italy: use of legal and illegal streaming services 2015-2016
- Premium Statistic Italy: free streaming services use 2015-2016
- Premium Statistic Italy: online websites used for information 2013, by operator
- Premium Statistic Italy: streaming services use preference 2015-2016, by media
Television and video
8
- Premium Statistic Online TV and video revenue in Italy 2010-2020
- Premium Statistic Consumer revenues for video on-demand (VoD) services in Italy 2011-2018
- Premium Statistic Consumer spending on online TV in Italy 2009-2013
- Premium Statistic Italy: online purchase of films and music in Italy 2014, by age group
- Premium Statistic Italy: devices used to watch live TV programs online 2015
- Premium Statistic Italy: devices for Sky Online app-installation 2015
- Premium Statistic Internet usage frequency for accessing digital music content in Italy 2016
- Premium Statistic Types of services used for accessing films or TV series online in Italy 2016
Music and radio
5
- Premium Statistic Italy: opinions on Rai online informations offer 2016
- Premium Statistic Italy: opinions on Rai accessing private information for personalized news 2016
- Premium Statistic Criteria for choosing digital music services in Italy 2016
- Premium Statistic Types of services used to access music online in Italy 2016
- Premium Statistic Internet usage frequency for accessing digital music content in Italy 2016
Printed media
8
- Premium Statistic Online news consumption in Italy 2013-2017
- Premium Statistic Online reach of daily newspaper La Repubblica in Italy 2021
- Premium Statistic Daily online reach of online newspaper Il Post in Italy 2019-2020 by access device
- Premium Statistic Daily online reach of weekly magazine L' Espresso 2020, by device
- Premium Statistic Daily online reach of women magazine Alfemminile in Italy 2017, by platform
- Basic Statistic Individuals reading e-books and online books in Italy 2020, by age group
- Basic Statistic Italy: internet users reading and downloading e-books and online books 2015, by age
- Basic Statistic Italy: individuals ordering or buying e-books and online books 2015, by age
Online gaming
5
- Premium Statistic Forecast of Video Games revenue by segment in Italy 2017-2025
- Premium Statistic Italy: mobile games sales revenue 2012-2014
- Premium Statistic Online media consumption in Italy 2005-2014
- Premium Statistic Online networked game playing penetration in Italy 2012-2014
- Premium Statistic Top computer game channels on YouTube in Italy February 2021
Further related statistics
15
- Italy: branded entertainment campaigns 2018, by sector
- Italy: branded entertainment market value 2014-2022
- U.S. favorability of VR application in indoor entertainment 2017
- U.S. favorability of VR application in outdoor entertainment 2017
- Italy: KPIs of branded entertainment industry 2018
- CAGR of entertainment and media market Australia 2017 and 2021 by type
- E&M industry spending change in the Netherlands 2014-2023
- Major entertainment-based digital publishers Philippines 2018, by monthly web visits
- Italy: goals of branded entertainment industry 2018
- True Corporation PCL's total revenue of TrueVisions 2014-2021
- Media and entertainment industry revenue in India FY 2017 by sector
- Share of Quebec consumers using mobile devices for entertainment 2013-2015
- Revenue of mobile internet access China 2011-2020
- Number of times global agencies pitch to prospective clients 2018
- EBITDA of the film industry in India FY 2017 by category
Further Content: You might find this interesting as well
Statistics
- Italy: branded entertainment campaigns 2018, by sector
- Italy: branded entertainment market value 2014-2022
- U.S. favorability of VR application in indoor entertainment 2017
- U.S. favorability of VR application in outdoor entertainment 2017
- Italy: KPIs of branded entertainment industry 2018
- CAGR of entertainment and media market Australia 2017 and 2021 by type
- E&M industry spending change in the Netherlands 2014-2023
- Major entertainment-based digital publishers Philippines 2018, by monthly web visits
- Italy: goals of branded entertainment industry 2018
- True Corporation PCL's total revenue of TrueVisions 2014-2021
- Media and entertainment industry revenue in India FY 2017 by sector
- Share of Quebec consumers using mobile devices for entertainment 2013-2015
- Revenue of mobile internet access China 2011-2020
- Number of times global agencies pitch to prospective clients 2018
- EBITDA of the film industry in India FY 2017 by category
Osservatorio Branded Entertainment - OBE. (October 31, 2019). Share of companies using formats of branded entertainment in Italy in 2018, by type of format [Graph]. In Statista. Retrieved February 03, 2023, from https://www.statista.com/statistics/948807/branded-entertainment-most-used-formats-in-italy/
Osservatorio Branded Entertainment - OBE. "Share of companies using formats of branded entertainment in Italy in 2018, by type of format." Chart. October 31, 2019. Statista. Accessed February 03, 2023. https://www.statista.com/statistics/948807/branded-entertainment-most-used-formats-in-italy/
Osservatorio Branded Entertainment - OBE. (2019). Share of companies using formats of branded entertainment in Italy in 2018, by type of format. Statista. Statista Inc.. Accessed: February 03, 2023. https://www.statista.com/statistics/948807/branded-entertainment-most-used-formats-in-italy/
Osservatorio Branded Entertainment - OBE. "Share of Companies Using Formats of Branded Entertainment in Italy in 2018, by Type of Format." Statista, Statista Inc., 31 Oct 2019, https://www.statista.com/statistics/948807/branded-entertainment-most-used-formats-in-italy/
Osservatorio Branded Entertainment - OBE, Share of companies using formats of branded entertainment in Italy in 2018, by type of format Statista, https://www.statista.com/statistics/948807/branded-entertainment-most-used-formats-in-italy/ (last visited February 03, 2023)
Share of companies using formats of branded entertainment in Italy in 2018, by type of format [Graph], Osservatorio Branded Entertainment - OBE, October 31, 2019. [Online]. Available: https://www.statista.com/statistics/948807/branded-entertainment-most-used-formats-in-italy/