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Italy: most used formats of branded entertainment H1 2018, by type

Share of companies using formats of branded entertainment in Italy in the 1st half of 2018, by type of format

Italy: most used formats of branded entertainment H1 2018, by type This chart depicts the share of companies using formats of branded entertainment in Italy in the first semester 2018, by type of format. According to the data, 28.4 percent of companies running brand entertainment companies choose to promote through digital video, while 22.5 percent of them focused on TV programs.
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Share of companies using formats of branded entertainment in Italy in the 1st half of 2018, by type of format

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This chart depicts the share of companies using formats of branded entertainment in Italy in the first semester 2018, by type of format. According to the data, 28.4 percent of companies running brand entertainment companies choose to promote through digital video, while 22.5 percent of them focused on TV programs.
Show more
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Statistics on "Online media and entertainment usage in Italy"
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