Video-on-demand: WATCHA users in Korea

Consumer Insights report

Video-on-demand: WATCHA users in Korea

This report offers the reader a comprehensive overview of WATCHA users in Korea: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark WATCHA users in Korea (''brand users'') against Korean video-on-demand users in general (''category users''), and the overall Korean consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on video-on-demand: WATCHA users in Korea

  • WATCHA is more popular among Generation Z than other video-on-demand services
  • WATCHA is more popular among female video-on-demand users than male video-on-demand users
  • WATCHA has a larger share of users with a low income than other video-on-demand services
  • 34% of WATCHA users live in megacities
  • Learning new things is more important to WATCHA users than to other video-on-demand users

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