This statistic presents the Snapchat penetration rate among brands, sorted by brand category. As of September 2016, it was found that Snapchat usage among global sportswear brands was 90 percent. Beauty brands ranked second with a 78 percent usage rate.
Share of brands that have an Snapchat profile as of September 2016, by vertical
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Jan '16
Sep '16
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eMarketer. (January 16, 2017). Share of brands that have an Snapchat profile as of September 2016, by vertical [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/535318/snapchat-brand-adoption-rate-category/
eMarketer. "Share of brands that have an Snapchat profile as of September 2016, by vertical." Chart. January 16, 2017. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/535318/snapchat-brand-adoption-rate-category/
eMarketer. (2017). Share of brands that have an Snapchat profile as of September 2016, by vertical. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/535318/snapchat-brand-adoption-rate-category/
eMarketer. "Share of Brands That Have An Snapchat Profile as of September 2016, by Vertical." Statista, Statista Inc., 16 Jan 2017, https://www.statista.com/statistics/535318/snapchat-brand-adoption-rate-category/
eMarketer, Share of brands that have an Snapchat profile as of September 2016, by vertical Statista, https://www.statista.com/statistics/535318/snapchat-brand-adoption-rate-category/ (last visited September 01, 2024)
Share of brands that have an Snapchat profile as of September 2016, by vertical [Graph], eMarketer, January 16, 2017. [Online]. Available: https://www.statista.com/statistics/535318/snapchat-brand-adoption-rate-category/