Snapchat: global brand adoption rate 2016, by category

This statistic presents the Snapchat penetration rate among brands, sorted by brand category. As of September 2016, it was found that Snapchat usage among global sportswear brands was 90 percent. Beauty brands ranked second with a 78 percent usage rate.

Share of brands that have an Snapchat profile as of September 2016, by vertical

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Sources

Release date

January 2017

Region

Worldwide

Survey time period

January 2016 and September 2016

Number of respondents

281 brands

Special properties

brands on the L2 Digital IQ Index, broader industry metrics may vary

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