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Leading Facebook usage reasons in the United States 2018
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Leading Facebook usage reasons in the United States 2018
Which, if any, of the following reasons best describe what you use Facebook for?
by J. Clement,
last edited
Nov 5, 2018
This statistic presents the leading reasons for Facebook users in the United States to access the social network. During the April 2018 survey period, 51 percent of respondents stated that one of their reasons for using Facebook was to keep in contact with friends. Additionally, 45 percent of respondents reported to using Facebook as a way to keep in contact with family.
Which, if any, of the following reasons best describe what you use Facebook for?
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by J. Clement,
last edited
Nov 5, 2018
This statistic presents the leading reasons for Facebook users in the United States to access the social network. During the April 2018 survey period, 51 percent of respondents stated that one of their reasons for using Facebook was to keep in contact with friends. Additionally, 45 percent of respondents reported to using Facebook as a way to keep in contact with family.
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- Release date
- April 2018
- Region
- United States
- Survey time period
- April 8 to April 10, 2018
- Number of respondents
- 1,500 respondents
- Age group
- 18 years and older
- Special properties
- U.S. adult population; asked of those who access Facebook
- Method of interview
- Online interview
- Supplementary notes
- Question: "Which, if any, of the following reasons best describe what you use Facebook for? Please select all that apply."
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- April 2018
More information
- Region
- United States
- Survey time period
- April 8 to April 10, 2018
- Number of respondents
- 1,500 respondents
- Age group
- 18 years and older
- Special properties
- U.S. adult population; asked of those who access Facebook
- Method of interview
- Online interview
- Supplementary notes
- Question: "Which, if any, of the following reasons best describe what you use Facebook for? Please select all that apply."
Other statistics on the topic
Facebook usage in the United States
Social Media & User-Generated Content
Facebook: number of monthly active users worldwide 2008-2019
Social Media & User-Generated Content
Countries with the most Facebook users 2019
Mobile Internet & Apps
Most popular social media apps in the U.S. 2019, by audience
+Social Media & User-Generated Content
U.S. market share of leading social media websites 2019
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Statistics on "Facebook usage in the United States"
- Overview
The most important statistics
- Number of monthly active Facebook users worldwide as of 2nd quarter 2019 (in millions)Facebook: number of monthly active users worldwide 2008-2019
- Number of monthly active Facebook users in the United States and Canada as of 2nd quarter 2019 (in millions)Facebook: number of monthly active users in North America 2010-2019
- Facebook's global revenue as of 2nd quarter 2019 (in million U.S. dollars)Facebook: worldwide quarterly revenue 2011-2019
- Facebook's revenue in the United States and Canada from 1st quarter 2010 to 2nd quarter 2019, by segment (in million U.S. dollars)Facebook: quarterly revenue in the U.S. and Canada 2010-2019, by segment
- Facebook's average revenue per user as of 4th quarter 2018, by region (in U.S. dollars)Facebook: average revenue per user 2011-2018, by region
- Countries with the highest Facebook audience reach as of July 2019Countries with biggest Facebook reach 2019
- Leading countries based on number of Facebook users as of July 2019 (in millions)Countries with the most Facebook users 2019
- Facebook's federal lobbying expenses from 1st quarter 2011 to 2nd quarter 2019 (in million U.S. dollars)Facebook: quarterly federal lobbying expenses 2011-2019
- Benchmark
The most important statistics
- U.S. customer satisfaction with social media in 2019 (index score)ACSI - U.S. customer satisfaction with social media 2019
- Do you have a favorable or an unfavorable opinion of the following social media platforms?U.S. favorable or unfavorable opinion of leading social media platforms 2018
- Most popular multi-platform web properties in the United States in May 2019, based on number of unique visitors (in millions)Most visited multi-platform U.S. web properties 2019
- Leading social media websites in the United States in May 2019, based on share of visitsU.S. market share of leading social media websites 2019
- Most popular social networks of teenagers in the United States from fall 2012 to spring 2019Preferred social networks of U.S. teens 2012-2019
- Mobile audience reach of leading smartphone apps in the United States as of May 2019Reach of most popular U.S. smartphone apps 2019
- Leading mobile app publishers in the United States as of March 2019, by share of total app time spentTime spent on leading mobile app publishers in the U.S. 2019
- Leading digital publishers in the United States as of March 2019, based on audience size (in millions)Top digital publishers in the U.S. 2019, by audience
- User demographics
The most important statistics
- Number of Facebook users in the United States from 2017 to 2023 (in millions)United States: number of Facebook users 2017-2023
- Facebook usage penetration in the United States from 2017 to 2023Facebook: online reach in the United States 2017-2023
- Frequency of Facebook use in the United States as of February 2018Facebook usage frequency in the United States 2018
- Distribution of Facebook users in the United States as of May 2019, by genderFacebook user share in the United States 2019, by gender
- Distribution of Facebook users in the United States as of May 2019, by age group and genderFacebook user share in the United States 2019, by age and gender
- Percentage of U.S. adults who use Facebook as of February 2019, by genderFacebook usage reach in the United States 2019, by gender
- Percentage of U.S. adults who use Facebook as of February 2019, by age groupFacebook usage reach in the United States 2019, by age group
- Percentage of U.S. adults who use Facebook as of February 2019, by educational backgroundFacebook usage reach in the United States 2019, by education
- Usage
The most important statistics
- Social media activities on select social networks by social media users in the United States in February 2019U.S. social media activities 2019, by platform
- Frequency of use of selected social media networks for news among college students in the United States as of April 2018U.S. students using social media for news 2018
- Penetration of news usage among social network users in the United States as of August 2018, by platformNews usage among social network users in the U.S. 2018, by platform
- Reasons for being on Facebook according to adults in the United States as of April 2018U.S. Facebook usage reasons 2018
- Which, if any, of the following reasons best describe what you use Facebook for?Leading Facebook usage reasons in the United States 2018
- If you had to guess, about how many of your friends and family have Facebook profiles?U.S. estimate how many friends and family have a Facebook account 2018
- Online environments where cyber bullying victims in the United States have been harassed as of December 2018U.S. cyber bullying environments 2018
- Attitudes toward the regulation of digital platforms according to internet users in the United States as of March 2018Attitudes towards digital platform regulation according to U.S. internet users 2018
- Data privacy
The most important statistics
- Number of user data requests issued to Facebook from federal agencies and governments during 2nd half 2018, by country Facebook: user data requests from federal agencies & governments H2 2018, by country
- Number of user data requests issued to Facebook from U.S. federal agencies and courts as of 2nd half 2018Facebook user data requests by U.S. federal authorities 2013-2018
- Share of internet users in the United States who do not trust that social networks will protect their data and information as of May 2018, by age groupU.S. online user trust in social network data protection 2018
- Satisfaction of social media users in the United States with social platform privacy and the amount of ads from 2015 to 2018U.S. social media user satisfaction of platform privacy & amount of ads 2018
- How much have you heard in the news recently about data obtained from Facebook by a firm called Cambridge Analytica?U.S. awareness about Facebook data scandal regarding Cambridge Analytica 2018
- In the past, do you think Facebook has or has not done enough to safeguard the personal data of people with Facebook profiles?U.S. view on past safekeeping of user data by Facebook 2018
- Moving forward, do you think Facebook will or will not do enough to safeguard the personal data of people with Facebook profiles?U.S. view on Facebook's future performance in safeguarding personal data 2018
- Have you ever considered deleting your Facebook profile?U.S. Facebook users who have considered deleting their profile 2018
- Marketing and advertising
The most important statistics
- Social network advertising spending in the United States from 2016 to 2020 (in billion U.S. dollars)Social network ad spend in the U.S. 2016-2020
- Average social media advertising spending per internet user in the United States from 2017 to 2023 (in U.S. dollars)Digital Market Outlook: social media ad revenue per internet user U.S. 2017-2023
- Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)U.S. average AARPU of media companies and publishers 2016-2020
- Digital channels with the most influence on purchasing decisions according to internet users in the United States as of October 2018Most influential digital channels on purchasing decisions in the U.S. 2018
- Social media platforms that have a significant influence on internet users shopping, purchasing, or spending in the United States as of December 2017, by age groupSocial media influence on U.S. shopping and spending 2017, by age
- Year-on-year referral traffic growth of leading social networks in the United States as of 2nd quarter 2019Year-on-year site visit growth via U.S. social networks 2019
- Leading brands in the United States on Facebook in 2018, based on user engagement (in million actions)Leading U.S. brands on Facebook 2018, by user engagement
- Share of companies in the United States who are using social networks for marketing purposes from 2015 to 2019, by platformU.S. companies using social media marketing 2015-2019, by platform
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Social media usage share in Poland 2016, by age
- Social media: internet users' professional usage in Spain in 2015, by reason
- Frequency in social media usage in Italy 2017, by platform
- Weekly number of users of social media and streaming platforms in Finland 2016-2017
- Social media usage of Finnish travelers 2017
- Main advantages of using social media networks in Italy 2015
- Devices used to access social media sites in Poland 2016
- Reasons to create a profile on social media in Italy 2015
- Survey on usage of selected social media platforms in Norway 2017, by age
- Frequency of social media use in Germany in 2015, by gender
- Most popular social media in Italy 2018, by share of users
- Social media usage of Norwegian travelers 2017
- Time of day social media is used in New South Wales, Australia 2018
- My.Mail.ru users in Russia 2018, by age
- Social media usage in Poland 2016
- Poland: SMEs management gender 2018
- Perceptions on the importance of EU citizens common objectives in France in 2016
- Progress of Russia according to citizens 2000-2019
- Sweden: SME current challenges 2016-2018
- Share of Canadians with positive opinion of US 2002-2015
Studies
- Social media usage in the Nordics
- Social media usage in South Korea
- Social media usage in Poland
- Social media usage in Finland
- Social media usage in the United Kingdom (UK)
- Social media usage in the European Union (EU)
- Social media usage in Spain
- Social media usage in Latin America
- Mobile social media usage worldwide
- Social media usage in the Caribbean
- Social media usage in Sweden
- Social media usage in Denmark
- Social media usage in Norway
- Social media usage in the Netherlands
- Social media usage in Belgium
Statistics on "Facebook usage in the United States"
- Number of monthly active Facebook users worldwide as of 2nd quarter 2019 (in millions)
- Number of monthly active Facebook users in the United States and Canada as of 2nd quarter 2019 (in millions)
- Facebook's global revenue as of 2nd quarter 2019 (in million U.S. dollars)
- Facebook's revenue in the United States and Canada from 1st quarter 2010 to 2nd quarter 2019, by segment (in million U.S. dollars)
- Facebook's average revenue per user as of 4th quarter 2018, by region (in U.S. dollars)
- Countries with the highest Facebook audience reach as of July 2019
- Leading countries based on number of Facebook users as of July 2019 (in millions)
- Facebook's federal lobbying expenses from 1st quarter 2011 to 2nd quarter 2019 (in million U.S. dollars)
- U.S. customer satisfaction with social media in 2019 (index score)
- Do you have a favorable or an unfavorable opinion of the following social media platforms?
- Most popular multi-platform web properties in the United States in May 2019, based on number of unique visitors (in millions)
- Leading social media websites in the United States in May 2019, based on share of visits
- Most popular social networks of teenagers in the United States from fall 2012 to spring 2019
- Mobile audience reach of leading smartphone apps in the United States as of May 2019
- Leading mobile app publishers in the United States as of March 2019, by share of total app time spent
- Leading digital publishers in the United States as of March 2019, based on audience size (in millions)
- Most popular mobile social networking apps in the United States as of March 2019, by monthly users (in millions)
- Most popular mobile social networking apps in the United States as of March 2019, by reach
- Most popular mobile social networking apps in the United States as of March 2019, by user engagement (in minutes per month)
- Most popular mobile social networking apps in the United States as of March 2019, by average session duration (in minutes)
- Most popular mobile social networking apps in the United States as of March 2019, by number of monthly sessions
- Most popular mobile messaging apps in the United States as of March 2019, by monthly active users (in millions)
- Most popular online video properties in the United States as of June 2019, ranked by unique viewers (in millions)
- Number of Facebook users in the United States from 2017 to 2023 (in millions)
- Facebook usage penetration in the United States from 2017 to 2023
- Frequency of Facebook use in the United States as of February 2018
- Distribution of Facebook users in the United States as of May 2019, by gender
- Distribution of Facebook users in the United States as of May 2019, by age group and gender
- Percentage of U.S. adults who use Facebook as of February 2019, by gender
- Percentage of U.S. adults who use Facebook as of February 2019, by age group
- Percentage of U.S. adults who use Facebook as of February 2019, by educational background
- Percentage of teenagers in the United States who use Facebook as of April 2018, by age group
- Percentage of teenagers in the United States who have ever used selected social media platforms as of April 2018, by age group
- Percentage of teenagers in the United States who have ever used selected social media platforms as of April 2018, by gender
- Most used social media platforms of teenagers in the United States as of April 2018, by gender
- Most used social media platforms of teenagers in the United States as of April 2018, by age group
- Social media activities on select social networks by social media users in the United States in February 2019
- Frequency of use of selected social media networks for news among college students in the United States as of April 2018
- Penetration of news usage among social network users in the United States as of August 2018, by platform
- Reasons for being on Facebook according to adults in the United States as of April 2018
- Which, if any, of the following reasons best describe what you use Facebook for?
- If you had to guess, about how many of your friends and family have Facebook profiles?
- Online environments where cyber bullying victims in the United States have been harassed as of December 2018
- Attitudes toward the regulation of digital platforms according to internet users in the United States as of March 2018
- Number of user data requests issued to Facebook from federal agencies and governments during 2nd half 2018, by country
- Number of user data requests issued to Facebook from U.S. federal agencies and courts as of 2nd half 2018
- Share of internet users in the United States who do not trust that social networks will protect their data and information as of May 2018, by age group
- Satisfaction of social media users in the United States with social platform privacy and the amount of ads from 2015 to 2018
- How much have you heard in the news recently about data obtained from Facebook by a firm called Cambridge Analytica?
- In the past, do you think Facebook has or has not done enough to safeguard the personal data of people with Facebook profiles?
- Moving forward, do you think Facebook will or will not do enough to safeguard the personal data of people with Facebook profiles?
- Have you ever considered deleting your Facebook profile?
- How much do you trust social media companies to safeguard the personal data of their users?
- Do you think the government should or should not regulate how social media companies safeguard the personal data of their users?
- Facebook usage changers over privacy concerns by adults in the United States as of April 2018
- Reasons that Facebook users in the United States are sharing less content with friends and followers on social media as of April 2018
- Share of social media users in the United States who say it would be easy for social media to figure out selected traits about them as of June 2018
- Share of Facebook users in the United States who have taken following steps to reframe their relationship with the social network as of June 2018
- Percentage of social media users in the United States who have a private social media account as of September 2018
- Concerns that stop online consumers in the United States from purchasing directly through social media as of May 2018
- Social network advertising spending in the United States from 2016 to 2020 (in billion U.S. dollars)
- Average social media advertising spending per internet user in the United States from 2017 to 2023 (in U.S. dollars)
- Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)
- Digital channels with the most influence on purchasing decisions according to internet users in the United States as of October 2018
- Social media platforms that have a significant influence on internet users shopping, purchasing, or spending in the United States as of December 2017, by age group
- Year-on-year referral traffic growth of leading social networks in the United States as of 2nd quarter 2019
- Leading brands in the United States on Facebook in 2018, based on user engagement (in million actions)
- Share of companies in the United States who are using social networks for marketing purposes from 2015 to 2019, by platform
- Share of social media users in Poland in 2016, by age group
- Internet users' reasons for using social media with professional purposes in Spain in 2015, by reason
- How often do you use social media?
- Estimated weekly number of users of social media and streaming platforms in Finland from 2016 to 2017 (in millions)
- Do you post updates on social media when you are on holiday (e.g. Facebook, Twitter or Instagram)?
- Main advantages of using social media networks among the Italian population in 2015
- Devices used to access social media sites in Poland in 2016
- Reasons for creating a profile on social media among the Italian users in 2015
- Share of respondents who actively use selected social media platforms in Norway in 2017, by age
- Frequency of social media use in Germany in February 2015, by gender
- Most popular social media in Italy in 2018, by share of users
- Do you post updates on social media when you are on holiday (e.g. Facebook, Twitter or Instagram)?
- Time of day consumers use social media in New South Wales, Australia as of April 2018
- Age distribution of My.Mail.ru social network users in Russia in 2018*
- Use of social media in Poland in 2016
- Management gender distribution of small and medium enterprises (SME) in Poland in April 2018
- Do you agree or disagree with the following: What bring the citizens of the different EU member states together is more important than what separates them? in France as of April 2016
- Public opinion regarding the evolution of Russia as a country from 2000 to 2019*
- Most important challenges SME's in Sweden face from December 2016 to January 2018*
- Share of Canadian adults with a favorable opinion of the United States from 2002 to 2015*
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