Revenue of the digital advertising market APAC 2022, by country

From the selected countries, China leads the ranking for revenue in the Digital Advertising market with 153 billion U.S. dollars. China is followed by Japan (23 billion U.S. dollars), Australia (11 billion U.S. dollars), and South Korea (8.4 billion U.S. dollars). In contrast, Malaysia is trailing the ranking with 951.8 million U.S. dollars, recording a difference of 152.1 billion U.S. dollars to China.

Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes Search Advertising, Advertising, Banner Advertising, Video Advertising as well as Classifieds.

Furthermore, the Digital Advertising market is segmented into Desktop and Mobile revenues depending on the delivery method such as desktop computers (incl. notebooks) or mobile devices (smartphones and tablet PCs).

Social Media Advertising includes all ad revenue generated by social networks or business networks such as Facebook, Twitter, and/or LinkedIn. Ads in social networks can appear as sponsored posts within organic content or alongside the newsfeed. Detailed definitions of these segments can be found on the sub-pages for the corresponding market segments.

Our data is based on ad spendings coming from domestic companies within the selected market regardless of where an advertisement is ultimately displayed.

E-mail marketing, audio ads, influencer marketing or sponsorships, product placement, and commission-based affiliate systems are not considered here.

Find more key insights for the Digital Advertising industry such as Attitudes towards online advertising in Australia 2022, China: media ad spending by medium 2025, and Indonesia: products associated with influencers 2022.