Reliance on third-party cookies among advertisers APAC 2022

Published by Statista Research Department, Sep 18, 2024
During a survey carried out in late 2022, 79 percent of responding full-time marketing and customer experience leaders from the Asia-Pacific region stated that they heavily relied on third-party cookies. Additionally, 52 percent said that they were spending at least half of their marketing budgets on cookie-based activations and nearly 80 percent said that they were planning to increase their spending on such activations in 2023.

Reliance on third-party cookies among advertisers in the Asia-Pacific region as of November 2022

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Release date

March 2023

Region

Asia, APAC

Survey time period

November 8 to 22, 2022

Number of respondents

656 full-time marketing and customer experience leaders

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Statistics on " Advertising in the Asia-Pacific region "

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Other statistics that may interest you Advertising in the Asia-Pacific region

Overview

4

Ad spend

5

Traditional

6

Digital

6

Leading agencies

3

Advertiser perspective

3

Consumer perspective

3

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Topics

Advertising in the Asia-Pacific regionSocial media in the Asia-Pacific regionInfluencer marketing in AsiaSocial commerce in Southeast AsiaDigital advertising in the Asia-Pacific region
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