Advertising in the Asia-Pacific region

Statistics report on advertising in the Asia-Pacific region

Advertising in the Asia-Pacific region

This report presents graphs and statistical information on advertising in the Asia-Pacific region. Starting with an overview of the industry, the report moves on to examine ad spend, traditional and digital advertising, and leading ad agencies. The two concluding chapters highlight advertiser and consumer perspectives, respectively.

Table of contents

Overview

4
  • Premium Statistic Ad media owners' revenue worldwide from 2018-2028
  • Premium Statistic Digital advertising spending worldwide 2021-2026
  • Premium Statistic Global internet advertising revenue 2018-2027
  • Premium Statistic Advertising spending worldwide 2022-2026, by region

Ad spend

5
  • Premium Statistic Advertising spending APAC 2012-2023
  • Premium Forecast Ad spending APAC 2018-2027, by subregion
  • Premium Forecast Largest advertising markets APAC 2022, by ad spend
  • Premium Forecast Ad spend share of digital and traditional advertising APAC 2022, by subregion
  • Premium Forecast Ad spend share by industry APAC 2022, by subregion

Traditional

6
  • Premium Statistic Television ad spending APAC 2012-2024
  • Premium Statistic Outdoor ad spending APAC 2012-2024
  • Premium Statistic Newspaper ad spending APAC 2012-2024
  • Premium Statistic Radio ad spending APAC 2012-2024
  • Premium Statistic Magazine ad spending APAC 2012-2024
  • Premium Statistic Cinema ad spending APAC 2012-2024

Digital

6
  • Premium Forecast Revenue of the digital advertising market APAC 2022, by country
  • Premium Forecast Revenue of the social media advertising market APAC 2022, by country
  • Premium Forecast Revenue of the search advertising market APAC 2022, by country
  • Premium Forecast Revenue of the video advertising market APAC 2022, by country
  • Premium Forecast Revenue of the banner advertising market APAC 2022, by country
  • Premium Forecast Revenue of the digital classifieds market APAC 2022, by country

Leading agencies

3
  • Premium Statistic Revenue of leading ad agency groups APAC FY 2022
  • Premium Statistic Major creative agencies APAC 2023, by revenue
  • Premium Statistic Major media agencies APAC 2023, by revenue

Advertiser perspective

3
  • Premium Statistic Reliance on third-party cookies among advertisers APAC 2022
  • Premium Statistic Impact of third-party cookie deprecation on businesses APAC 2022
  • Premium Statistic Perceived benefits of CDPs APAC 2022

Consumer perspective

3
  • Premium Statistic Willingness to see sponsored social media ads Asia 2023, by country
  • Premium Statistic Purchase frequency after viewing social media ads Asia 2023, by country
  • Premium Statistic Most impactful social media ads Asia 2023, by country

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