Advertising in Asia Pacific

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Statista dossier on advertising in Asia Pacific

This dossier has been compiled to provide statistical information about advertising in the Asia Pacific region and detailed data on its major advertising markets.

Table of contents

  • 1. Overview

    • Advertising spending in Asia Pacific 2015-2020

    • Ad spend growth in Asia Pacific 2014-2020

    • Ad spend distribution APAC 2018, by medium

    • Internet ad spending APAC 2010-2021

    • TV ad spend in Asia-Pacific 2015-2020

    • Most resonant ad messages in Asia 2015, by country

    • Most resonant ad messages in Asia Pacific 2015

    • Advertising spending in the world's largest ad markets 2018

    • Ad spend growth in Asia 2016, by country

    • Ad spend share in GDP in Asia 2018, by country

  • 2. China

    • Advertising spending in China 2015-2020

    • Distribution of ad spend in China 2018, by medium

    • China: TV ad revenue 2010-2019

    • Internet ad spend in China 2016-2020

    • Digital Market Outlook: digital advertising revenue in China 2015-2021, by format

    • Total revenue of the mobile advertising market in China 2013-2020

    • Mobile ad revenue in China 2016-2019, by company

  • 3. Japan

    • Advertising spending in Japan 2015-2020

    • Ad expenditure in Japan 2018, by medium

    • TV advertising spending in Japan 2016-2020

    • Internet ad spend in Japan 2011-2020

    • Digital Market Outlook: digital advertising revenue in Japan 2015-2021, by format

    • Mobile ad spend in Japan 2015-2020

  • 4. South Korea

    • Advertising spending in South Korea 2015-2020

    • Revenue of the advertising industry in South Korea 2013-2016 by medium

    • South Korea: digital ad spend 2015-2020

    • Smart ad revenue in South Korea 2016-2018, by format

    • Internet ad revenue in South Korea 2016-2018, by format

  • 5. Australia

    • Advertising spending in Australia 2015-2020

    • Advertising spending growth in Australia 2015-2020

    • Advertising spending in Australia 2016, by medium

    • Ad spend growth in Australia 2018, by medium

    • Australia: digital ad spend 2008-2016

    • Mobile ad spend in Australia 2015-2020

    • Most influential advertising media in Australia 2017

  • 6. New Zealand

    • Advertising revenue in New Zealand 2015-2017

    • Advertising revenue in New Zealand 2015-2017, by media segment

    • Digital ad spend in New Zealand 2007-2016

    • New Zealand: digital ad spend format market shares 2016

    • Mobile ad spend in New Zealand 2013-2016

    • Leading advertisers in New Zealand 2017

  • 7. Other markets

    • Advertising spending in Vietnam 2004-2018

    • Advertising spending in Vietnam 2004-2018, by medium

    • Consumer trust in different types of advertising in Vietnam in Q2 2013

    • Advertising spending in Indonesia 2015-2020

    • Advertising spending in Indonesia 2008-2015, by medium

    • Consumer trust in different types of advertising in Indonesia in Q2 2013

    • Advertising spending in Malaysia 2010-2018, by medium

    • Consumer trust in different types of advertising in Malaysia in Q2 2013

    • Advertising spending in the UAE 2004-2018, by medium

    • Advertising spending in Saudi Arabia 2010-2018, by medium

    • Trust in advertising in Saudi Arabia 2015, by medium

    • Ad spend in Hong Kong 2016, by medium

    • Advertising spending in Singapore 2010-2018, by medium

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