Advertising in Asia Pacific

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Statista dossier on advertising in Asia Pacific

This dossier has been compiled to provide statistical information on advertising in the Asia Pacific region and detailed data on its major advertising markets.

Table of contents

  • 1. Overview

    • Advertising spending in the world's largest ad markets 2019

    • Advertising spending APAC 2010-2022

    • Total ad spending growth APAC 2010-2022

    • Ad spend distribution APAC 2018, by medium

    • Ad spend share in GDP in Asia 2018, by country

  • 2. China

    • Advertising spending in China 2018-2024

    • Estimated distribution of ad spend in China 2021, by medium

    • Online advertisement revenue in China 2013-2020

    • Digital Market Outlook: digital advertising revenue in China 2015-2021, by format

    • Total revenue of the mobile advertising market in China 2013-2021

  • 3. Singapore

    • Advertising spending in Singapore 2010-2018

    • Advertising spending in Singapore 2010-2018, by medium

    • Advertising revenue Singapore 2017, by medium

    • Forecasted advertising revenue Singapore 2022, by medium

    • Digital advertising spending share of total media ad spending in Singapore 2015-2020

  • 4. South Korea

    • Advertising spending in South Korea 2015-2020

    • Revenue of the advertising industry in South Korea 2013-2017, by medium

    • Internet ad revenue in South Korea 2016-2019, by format

    • South Korea: digital ad spend 2015-2020

    • Smart ad revenue in South Korea 2016-2018, by format

  • 5. Australia

    • Advertising spending in Australia 2015-2020

    • Advertising spending growth in Australia 2015-2020

    • Advertising spending in Australia 2016, by medium

    • Australia: digital ad spend 2008-2016

    • Mobile ad spend in Australia 2015-2020

  • 6. New Zealand

    • Advertising revenue in New Zealand 2015-2017

    • Advertising revenue in New Zealand 2015-2017, by media segment

    • New Zealand: digital ad spend format market shares 2016

    • Digital ad spend in New Zealand 2007-2016

    • Mobile ad spend in New Zealand 2013-2016

  • 7. Other markets

    • Advertising spending in Indonesia 2015-2020

    • Advertising spending in Malaysia 2010-2018, by medium

    • Ad spend in Thailand 2010-2018

    • Advertising spending in Vietnam 2004-2018

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