In 2022, advertising spending in the Asia-Pacific region amounted to close to 300 billion U.S. dollars. East Asia was the subregion with by far the highest ad spend, amounting to approximately 247 billion dollars that year.
Advertising spending in the Asia-Pacific region from 2018 to 2023, with forecasts to 2027, by subregion (in billion U.S. dollars)
Other statistics that may interest you Advertising in the Asia-Pacific region
Overview
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Ad spend
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- Premium Statistic Advertising spending APAC 2014-2023
- Premium Statistic Ad spending APAC 2018-2027, by subregion
- Premium Statistic Largest advertising markets APAC 2022, by ad spend
- Premium Statistic Ad spend share of digital and traditional advertising APAC 2023, by subregion
- Premium Statistic Ad spend share by industry APAC 2022, by subregion
Traditional
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- Premium Statistic Television ad spending APAC 2012-2024
- Premium Statistic Outdoor ad spending APAC 2012-2024
- Premium Statistic Newspaper ad spending APAC 2012-2024
- Premium Statistic Radio ad spending APAC 2012-2024
- Premium Statistic Magazine ad spending APAC 2012-2024
- Premium Statistic Cinema ad spending APAC 2012-2024
Digital
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- Premium Statistic Revenue of the digital advertising market APAC 2022, by country
- Premium Statistic Revenue of the social media advertising market APAC 2022, by country
- Premium Statistic Revenue of the search advertising market APAC 2022, by country
- Premium Statistic Revenue of the video advertising market APAC 2022, by country
- Premium Statistic Revenue of the banner advertising market APAC 2022, by country
- Premium Statistic Revenue of the digital classifieds market APAC 2022, by country
Leading agencies
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Advertiser perspective
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Statista. (August 31, 2023). Advertising spending in the Asia-Pacific region from 2018 to 2023, with forecasts to 2027, by subregion (in billion U.S. dollars) [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/forecasts/1413486/apac-ad-spend-by-subregion
Statista. "Advertising spending in the Asia-Pacific region from 2018 to 2023, with forecasts to 2027, by subregion (in billion U.S. dollars)." Chart. August 31, 2023. Statista. Accessed October 31, 2024. https://www.statista.com/forecasts/1413486/apac-ad-spend-by-subregion
Statista. (2023). Advertising spending in the Asia-Pacific region from 2018 to 2023, with forecasts to 2027, by subregion (in billion U.S. dollars). Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/forecasts/1413486/apac-ad-spend-by-subregion
Statista. "Advertising Spending in The Asia-pacific Region from 2018 to 2023, with Forecasts to 2027, by Subregion (in Billion U.S. Dollars)." Statista, Statista Inc., 31 Aug 2023, https://www.statista.com/forecasts/1413486/apac-ad-spend-by-subregion
Statista, Advertising spending in the Asia-Pacific region from 2018 to 2023, with forecasts to 2027, by subregion (in billion U.S. dollars) Statista, https://www.statista.com/forecasts/1413486/apac-ad-spend-by-subregion (last visited October 31, 2024)
Advertising spending in the Asia-Pacific region from 2018 to 2023, with forecasts to 2027, by subregion (in billion U.S. dollars) [Graph], Statista, August 31, 2023. [Online]. Available: https://www.statista.com/forecasts/1413486/apac-ad-spend-by-subregion