Most impactful social media ads Asia 2023, by country

Most impactful types of social media advertisements in Asia as of July 2023, by country or territory

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Release date

August 2023

Region

Asia

Survey time period

July 13 to 31, 2023

Age group

16 years and older

Special properties

multiple responses possible; among those who view sponsored ads on social media

Method of interview

Online survey

Supplementary notes

Original question: "What kind of social media ads do you find most impactful?"

Number of respondents:
China: n= 8,313
Hong Kong: n= 2,329
Indonesia: n= 8,837
India: n= 23,170
South Korea: n= 3,806
Malaysia: n= 8,186
Philippines: n= 10,322
Singapore: n= 3,886
Thailand: n= 29,168
Taiwan: n= 8,097
Vietnam: n= 2,311

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Statistics on " Advertising in the Asia-Pacific region "

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Overview

4

Ad spend

5

Traditional

6

Digital

6

Leading agencies

3

Advertiser perspective

3

Consumer perspective

3
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