A traditional medium…In France, the broadcasting of radio content is distributed between public audiovisual broadcasting media groups, such as Radio France or France Télévisions, and private radio stations, generally thematic or regional. The Radio France group is the most prominent player in the public radio industry in France and manages several of the most listened-to French radio stations, such as the national station France Inter. Apart from being considered a trustworthy source of information on regional and international news, radio also enables audiences to discover new artists and stay up to date with the latest music trends. As of 2019, 76 percent of radio consumers listened to the radio in their cars while commuting, while 45 percent of listeners used radio sets.
… that doesn’t fear changeSimilar to the increasing consumption of video content with Video-On-Demand platforms, like Netflix, or music content with Spotify or Deezer, a new à la carte radio consumption is in high demand in France. While technology evolves and high-speed internet access becomes much more commonplace, a growing number of listeners have discovered the benefits of online radio and can now listen to their favorite stations directly on their smartphones or laptops. Offering greater mobility and adaptability to consumers, the rise in popularity of online radio has also led to an unprecedented interest in mobile radio applications, France Info being the most visited among them. As radio content is now available via mobile devices such as smartphones, the content and its availability are also adapting to the expectations of a new type of consumer.
Despite being a traditional medium, radio has grown alongside its audience by offering new formats and types of content. For example, apps allow users to catch up on already aired radio programs and download for offline consumption. Similarly, the growth of the podcast format in France does not seem to be slowing down and it keeps offering diversified content tailored to the listener.