Consumer Trends in 2025

Join us as our expert Laura Yltävä, takes an in-depth look at specific trends that are changing consumer expectations and the market landscape.

This webinar will look at both micro-trends that signal emerging changes and macro-trends that are driving long-term shifts in consumer behaviour. Our expert shares insights on how companies can use data-driven insights to anticipate these trends, refine their strategies and unlock new growth opportunities.
Whether it's recognising the early signs of innovation or adapting to broader changes, understanding these trends help your business stay competitive and ahead of the curve.

4 trends - key points: 

- AI-supported purchasing decisions
- Customer loyalty programmes as a powerful tool
- The possible achievement of the influencer peak
- Health in the foreground for consumers

These are some of the companies we look at:

- Zalando (eCommerce)
- Google (software)
- Good Molecules (skin care)
- the Ordinary (skin care)

If you have any questions, don’t hesitate to reach out to webinars@statista.com.