MONTHLY PULSE & MEDIA SURVEYS
Our new monthly surveys explain the why and the where—turning consumer motives, hot topics, and media habits into timely decisions.
Providing over 30,000 businesses with trusted insights
PULSE SURVEY
Gain deep insight into how consumers think, feel, decide, and adapt in a fast-moving world. Get macro and micro trends across key industries as well as evolving consumer typologies.
While German respondents mainly feel exhausted and U.S. Gen X and Baby Boomers feel anxious, U.S. Millennials feel hopeful about the world.
Gen Z and Millennials are most excited about AI, while Germans are less worried about its dangers than respondents in the U.S. or UK.
Health care professionals are the most trusted profession in the UK—celebrities and online influencers come in last.
MEDIA SURVEY
Monitor media habits across channels—see how often people tune in, where they subscribe and spend, which ads break through, and what content captures attention, so you can optimize your strategy with confidence.
Social media and TV are the top media channels. Podcasts are less popular than your personal bubble may suggest.
41% of U.S. streaming users admit to consuming pirated content—more than in the UK or Germany.
Gen Z is most likely to notice ads on social media, while Baby Boomers and the Silent Generation notice TV ads most.
– Anja Reinhardt, Head of Brand Management, asambeauty
THE COMPLETE RESEARCH SUITE
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