Most used personal care product by category in Italy 2024

82 percent of Italian respondents answer our survey on "Most used personal care product by category" with "Personal hygiene products (bath and shower products, deodorants, shaving creams & gels, etc.)". The survey was conducted in 2024, among 2,037 consumers. Find this and more survey data on most used personal care product by category in Italy in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Most used personal care product by category in Italy as of September 2024

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Number of respondents

2,037 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these body care and cosmetics products do you use regularly?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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