Sustainability-conscious fashion purchase changes in the United States 2023

The displayed data on sustainability-conscious fashion purchase changes shows results of the Consumer Insights Sustainable Consumption survey conducted in the United States in 2023. Some 30 percent of respondents answered the question "Thinking about fashion, which of the following statements apply to you? In the last 12 months I have done the following for sustainability reasons:" with "Tried out a new product".

Sustainability-conscious fashion purchase changes in the United States in 2023

Characteristic	Share of respondents
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Number of respondents

891 respondents

Age group

16 to 83 years old

Special properties

respondents who purchased fashion

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Thinking about fashion, which of the following statements apply to you? In the last 12 months I have done the following for sustainability reasons:"

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