wayfair brand profile in the United States 2022
How high is the brand awareness of wayfair in the United States?
When it comes to furniture online shop users, brand awareness of wayfair is at 78% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is wayfair in the United States?
In total, 30% of U.S. furniture online shop users say they like wayfair. However, in actuality, among the 78% of U.S. respondents who know wayfair, 38% of people like the brand.
What is the usage share of wayfair in the United States?
All in all, 20% of furniture online shop users in the United States use wayfair. That means, of the 78% who know the brand, 26% use them.
How loyal are the customers of wayfair?
Around 18% of furniture online shop users in the United States say they are likely to use wayfair again. Set in relation to the 20% usage share of the brand, this means that 90% of their customers show loyalty to the brand.
What's the buzz around wayfair in the United States?
In July 2022, about 25% of U.S. furniture online shop users had heard about wayfair in the media, on social media, or in advertising over the past three months. Of the 78% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around wayfair in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to furniture online shop users, brand awareness of wayfair is at 78% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is wayfair in the United States?
In total, 30% of U.S. furniture online shop users say they like wayfair. However, in actuality, among the 78% of U.S. respondents who know wayfair, 38% of people like the brand.
What is the usage share of wayfair in the United States?
All in all, 20% of furniture online shop users in the United States use wayfair. That means, of the 78% who know the brand, 26% use them.
How loyal are the customers of wayfair?
Around 18% of furniture online shop users in the United States say they are likely to use wayfair again. Set in relation to the 20% usage share of the brand, this means that 90% of their customers show loyalty to the brand.
What's the buzz around wayfair in the United States?
In July 2022, about 25% of U.S. furniture online shop users had heard about wayfair in the media, on social media, or in advertising over the past three months. Of the 78% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around wayfair in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
