wayfair brand profile in the United States 2023
How high is the brand awareness of wayfair in the United States?
When it comes to furniture online shop users, brand awareness of wayfair is at 81 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is wayfair in the United States?
In total, 31 percent of U.S. furniture online shop users say they like wayfair. However, in actuality, among the 81 percent of U.S. respondents who know wayfair, 38 percent of people like the brand.
What is the usage share of wayfair in the United States?
All in all, 21 percent of furniture online shop users in the United States use wayfair. That means, of the 81 percent who know the brand, 26 percent use them.
How loyal are the customers of wayfair?
Around 18 percent of furniture online shop users in the United States say they are likely to use wayfair again. Set in relation to the 21 percent usage share of the brand, this means that 86 percent of their customers show loyalty to the brand.
What's the buzz around wayfair in the United States?
In September 2023, about 23 percent of U.S. furniture online shop users had heard about wayfair in the media, on social media, or in advertising over the past three months. Of the 81 percent who know the brand, that's 29 percent, meaning at the time of the survey there's some buzz around wayfair in the United States.
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