Rockstar Energy Drink brand profile in the UK 2022
How high is the brand awareness of Rockstar Energy Drink in the UK?
When it comes to energy drink consumers, brand awareness of Rockstar Energy Drink is at 70% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Rockstar Energy Drink in the UK?
In total, 18% of UK energy drink consumers say they like Rockstar Energy Drink. However, in actuality, among the 70% of UK respondents who know Rockstar Energy Drink, 26% of people like the brand.
What is the usage share of Rockstar Energy Drink in the UK?
All in all, 18% of energy drink consumers in the UK use Rockstar Energy Drink. That means, of the 70% who know the brand, 26% use them.
How loyal are the consumers of Rockstar Energy Drink?
Around 14% of energy drink consumers in the UK say they are likely to use Rockstar Energy Drink again. Set in relation to the 18% usage share of the brand, this means that 78% of their consumers show loyalty to the brand.
What's the buzz around Rockstar Energy Drink in the UK?
In August 2022, about 8% of UK energy drink consumers had heard about Rockstar Energy Drink in the media, on social media, or in advertising over the past three months. Of the 70% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Rockstar Energy Drink in the UK.
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When it comes to energy drink consumers, brand awareness of Rockstar Energy Drink is at 70% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Rockstar Energy Drink in the UK?
In total, 18% of UK energy drink consumers say they like Rockstar Energy Drink. However, in actuality, among the 70% of UK respondents who know Rockstar Energy Drink, 26% of people like the brand.
What is the usage share of Rockstar Energy Drink in the UK?
All in all, 18% of energy drink consumers in the UK use Rockstar Energy Drink. That means, of the 70% who know the brand, 26% use them.
How loyal are the consumers of Rockstar Energy Drink?
Around 14% of energy drink consumers in the UK say they are likely to use Rockstar Energy Drink again. Set in relation to the 18% usage share of the brand, this means that 78% of their consumers show loyalty to the brand.
What's the buzz around Rockstar Energy Drink in the UK?
In August 2022, about 8% of UK energy drink consumers had heard about Rockstar Energy Drink in the media, on social media, or in advertising over the past three months. Of the 70% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Rockstar Energy Drink in the UK.
Want more brand data?
Explore more Statista Brand Profiles. If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Statista Brand Profiler has you covered.
