Drunk Elephant brand profile in the United States 2022
When it comes to face care users, brand awareness of Drunk Elephant is at 39% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Drunk Elephant in the United States?
In total, 12% of U.S. face care users say they like Drunk Elephant. However, in actuality, among the 39% of U.S. respondents who know Drunk Elephant, 31% of people like the brand.
What is the usage share of Drunk Elephant in the United States?
All in all, 10% of face care users in the United States use Drunk Elephant. That means, of the 39% who know the brand, 26% use them.
How loyal are the users of Drunk Elephant?
Around 7% of face care users in the United States say they are likely to use Drunk Elephant again. Set in relation to the 10% usage share of the brand, this means that 70% of their users show loyalty to the brand.
What's the buzz around Drunk Elephant in the United States?
In September 2022, about 9% of U.S. face care users had heard about Drunk Elephant in the media, on social media, or in advertising over the past three months. Of the 39% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around Drunk Elephant in the United States.
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