Europe: VR software ad spending 2017-2027

The revenue in the 'VR Software' segment of the AR & VR market in Europe was forecast to continuously increase between 2023 and 2027 by in total 580.5 million euro (+70.91 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 1.4 billion euro and therefore a new peak in 2027. Notably, the revenue of the 'VR Software' segment of the AR & VR market was continuously increasing over the past years.

Find more in-depth information regarding the revenue concerning the VR hardware segment of the ar & VR market in Europe and the revenue concerning the VR advertising segment of the ar & VR market in Israel.

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Revenue of the VR software industry in Europe 2017-2027 (in million euros)

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Supplementary notes

Data provided by Statista Market Insights are estimates.

The VR Software market can be divided into two markets: Gaming and Video. Gaming includes all revenues that are generated from VR games, either through game purchases via Steam or any other marketplace or through in-game purchases. Purchases of physical video games are also included. According to Steam, the top-selling VR games are Half-Life: Alyx, Beat Saber, as well as Blade and Sorcery. The Video market contains all revenues from video apps, such as 360-degree videos, or from any other application, such as Google Earth VR. VR software revenues comprise in-app purchases, subscriptions, as well as app and game purchases.

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