Cartier brand profile in the United States 2023
How high is the brand awareness of Cartier in the United States?
When it comes to jewelry owners, brand awareness of Cartier is at 73 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Cartier in the United States?
In total, 33 percent of U.S. jewelry owners say they like Cartier. However, in actuality, among the 73 percent of U.S. respondents who know Cartier, 45 percent of people like the brand.
What is the usage share of Cartier in the United States?
All in all, 18 percent of jewelry owners in the United States use Cartier. That means, of the 73 percent who know the brand, 25 percent own them.
How loyal are the owners of Cartier?
Around 13 percent of jewelry owners in the United States say they are likely to buy Cartier again. Set in relation to the 18 percent usage share of the brand, this means that 72 percent of their owners show loyalty to the brand.
What's the buzz around Cartier in the United States?
In November 2023, about 23 percent of U.S. jewelry owners had heard about Cartier in the media, on social media, or in advertising over the past three months. Of the 73 percent who know the brand, that's 32 percent, meaning at the time of the survey there's some buzz around Cartier in the United States.
Millennials own Cartier
While Cartier’s brand awareness rises with age and is highest among Baby Boomer in the U.S., ownership is highest among Gen Z and lowest among Baby Boomer.
When it comes to the most important aspects in life, Cartier owners in the U.S. value being successful the most. In contrast to that, non-users deem an honest and respectable life the highest.