Louis Vuitton brand profile in the UK 2023
How high is the brand awareness of Louis Vuitton in the UK?
When it comes to luxury fashion users, brand awareness of Louis Vuitton is at 89 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Louis Vuitton in the UK?
In total, 35 percent of UK luxury fashion users say they like Louis Vuitton. However, in actuality, among the 89 percent of UK respondents who know Louis Vuitton, 39 percent of people like the brand.
What is the usage share of Louis Vuitton in the UK?
All in all, 20 percent of luxury fashion users in the UK use Louis Vuitton. That means, of the 89 percent who know the brand, 22 percent use them.
How loyal are the owners of Louis Vuitton?
Around 13 percent of luxury fashion users in the UK say they are likely to use Louis Vuitton again. Set in relation to the 20 percent usage share of the brand, this means that 65 percent of their owners show loyalty to the brand.
What's the buzz around Louis Vuitton in the UK?
In November 2023, about 16 percent of UK luxury fashion users had heard about Louis Vuitton in the media, on social media, or in advertising over the past three months. Of the 89 percent who know the brand, that's 18 percent, meaning at the time of the survey there's little buzz around Louis Vuitton in the UK.
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