Kellogg's Raisin Bran brand profile in the United States 2024

Kellogg's Raisin Bran brand awareness, usage, popularity, loyalty, and buzz among breakfast cereal consumers in the United States in 2024

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Number of respondents

3,742 respondents

Age group

18 to 64 years

Special properties

residential online population who have consumed breakfast cereals

Supplementary notes

During the survey, the questions were phrased as follows:

  • Brand Awareness: "Do you know this brand, even if only by name?"
  • Brand popularity: "When it comes to breakfast cereal, which of the following brands do you like?"
  • Brand consumption: "When it comes to breakfast cereal, which of the following brands have you consumed in the past 12 months?"
  • Brand loyalty: "When it comes to breakfast cereal, which of the following brands are you likely to consume again in the future?"
  • Brand buzz: "Which of the following brands have you noticed in the media, on social media, or in advertising in the past 3 months?"

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