Household Appliances: market data & analysis

Market Insights report

Household Appliances: market data & analysis

Smart technology and the transition to more energy-efficient appliances are shaping the Household Appliances market. The market is divided into two segments: Major Appliances and Small Appliances. Overall, Household Appliances generated US$0.61 trillion in revenues worldwide in 2022, and by 2028, this is forecast to rise to US$0.81 trillion.

Whats included?

Market Outlook

  • Overview
  • Market Size
  • Market Insights
  • Market Drivers
  • Consumer Insights
  • Trends
  • Key Players


  • Major Appliances
  • Small Appliances


  • Product Overview
  • Author

Table of contents

The Household Appliances market is divided into two segments: Major Appliances and Small Appliances. In this report, growth potential, market drivers, consumer insights, key companies and future developments in the Household Appliances market worldwide will be discussed.

The Major Appliances segment, made up of refrigerators, cookers and ovens, washing machines, dishwashers, air conditioners and freezers, is the largest segment by revenue in the Household Appliances market. It is dominated by replacement sales and a higher price level, and in 2022, the Major Appliances segment accounted for over 60% of the revenue of the Household Appliances market, but less the 20% of the volume sales.

The Small Appliances segment is the largest segment by volume sales in the Household Appliances market. It includes subsegments such as Small Kitchen Appliances, as well as Vacuum Cleaners, Toasters, Irons, Grills, Roasters, Coffee Machines, Microwave Ovens, Air Fryers and Electric Kettles. Significant factors in the steady growth of the Small Appliances segment are higher consumer incomes and a higher quality of life. In addition, in recent years, consumers have become more willing to buy more high-priced equipment.

The Small Appliances segment is predicted to amount to US$305 billion by 2028, up from US$232 billion in 2022. As of 2022, the Small Kitchen Appliances subsegment accounted for the largest share of the segment’s revenue, and this is predicted to remain the largest during the forecast period as well. In 2022, the Small Appliances segment accounted for roughly 40% of the worldwide Household Appliances' revenue, and over 80% of volume sales.

In this report, you will find out more about:

  • Market segmentation and a deep dive into the various key point indicators such as market revenue, average household revenue, volume, and pricing, along with online/offline distribution.
  • Market insights offering global, regional, and country level comparisons.
  • Trends & insights such as the impact of COVID-19, analysis of consumer spending, climate considerations, and consumer insights
  • Key players like the Whirlpool Corporation, Haier, Electrolux and Bosch.

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