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Italy: main parameters for selection of influencer in IM 2019

The statistic shows the result of a survey on the main criteria for the selection of influencers in Italy in 2019. The main selection parameter was the quality of the content the influencer posted in the web, while second was their reputation on social networks and online. Interestingly enough, the number of followers was the last criteria, among the five mentioned in the survey. Only 24 percent of the respondents considered it very often.

Which parameters do you follow in the selection process of influencers for marketing?

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Release date




Survey time period


Number of respondents

400 respondents

Special properties

marketers and influencers

Supplementary notes

The source does not specify the survey type and the age of the respondents.
The source phrased the question as follows:"Quali parametri usi in fase di selezione?"

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Statistics on "Influencer marketing in Italy"

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