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Italy: main parameters for selection of influencer in IM 2019

Which parameters do you follow in the selection process of influencers for marketing?

by Daniela Coppola, last edited May 17, 2019
Italy: main parameters for selection of influencer in IM 2019 The statistic shows the result of a survey on the main criteria for the selection of influencers in Italy in 2019. The main selection parameter was the quality of the content the influencer posted in the web, while second was their reputation on social networks and online. Interestingly enough, the number of followers was the last criteria, among the five mentioned in the survey. Only 24 percent of the respondents considered it very often.
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Which parameters do you follow in the selection process of influencers for marketing?

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