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Important characteristics for effective e-mail marketing optimization worldwide 2019

Most important characteristics to be improved for effective e-mail optimization according to marketers worldwide as of December 2019

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Release date

February 2021

Region

Worldwide

Survey time period

December 2019

Number of respondents

298 respondents

Special properties

marketers (40% of whom work for B2C firms, 31% for B2B firms, and 29% for hybrid B2C-B2B firms)

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Statistics on " Email marketing worldwide "

Statistics on Email marketing worldwide

Overview

4

Usage

7

Metrics

8

Effectiveness & ROI

5

Software & service providers

4

Consumers

7

Further related statistics

15
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