Based on the results of a survey conducted among marketers in late 2019, it was found that 43 percent of respondents indicated personalization as the most important characteristic that needs to be improved in order to effectively optimize their e-mail marketing campaign. Further 39 percent survey participants pointed out that data quality needs to be improved upon.
Most important characteristics to be improved for effective e-mail optimization according to marketers worldwide as of December 2019
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Statistics on Email marketing worldwide
Overview
4
Usage
7
- Basic Statistic Share of companies who interact with clients with website or e-mail 2020, by region
- Premium Statistic Most popular digital marketing channels worldwide 2020
- Premium Statistic Technology usage plans by e-commerce companies 2021
- Premium Statistic Important characteristics for effective e-mail marketing optimization worldwide 2019
- Premium Statistic Email marketing challenges worldwide 2020
- Premium Statistic Marketing channels using automation worldwide 2023
- Premium Statistic Businesses using video in e-mail worldwide 2016-2021
Metrics
8
- Premium Statistic Delivery status of marketing emails worldwide 2021, by industry
- Premium Statistic Marketing email open rates worldwide 2020
- Premium Statistic Marketing e-mail open rate in 2020, by day of the week
- Premium Statistic Click-through rates of marketing emails worldwide 2020
- Premium Statistic Marketing e-mail CTR in 2020, by day of the week
- Premium Statistic Marketing email click-to-open rates worldwide 2020
- Premium Statistic Marketing e-mail CTO rate in 2020, by day of the week
- Premium Statistic Click-to-open rates of marketing e-mails worldwide 2021, by industry
Effectiveness & ROI
5
- Premium Statistic Change in email marketing effectiveness worldwide 2020
- Premium Statistic Automated e-commerce e-mail marketing conversion rates worldwide 2021
- Premium Statistic Email marketing ROI worldwide 2020, by industry
- Premium Statistic Marketing channels with the best ROI for global e-commerce companies 2019
- Premium Statistic Most effective marketing channels for e-commerce in Europe 2020-2030
Software & service providers
4
Consumers
7
- Basic Statistic Global online population internet activity confidence 2020
- Basic Statistic Global offline population who want to communicate online 2020, by age group
- Basic Statistic Average time spent reading brand emails 2021
- Premium Statistic Content marketing types most trusted by audiences 2019
- Premium Statistic Most used work communication channels on mobile 2021, by country
- Premium Statistic Global usage growth of messaging channels for contacting a business 2020
- Premium Statistic Preferred business communication methods for global smartphone users 2020-2021
Further related statistics
15
- Leading e-mail marketing lead capture tools used in the U.S. 2019
- Leading e-mail marketing lead capture tools for conversion U.S. 2019
- Marketing e-mail opens share in Canada 2017-2018, by device
- Asia Pacific: e-mail marketing performance metrics Q1 2015
- Email marketing open rates in Austria, Germany & Switzerland 2021, by industry
- Number of marketing e-mails sent monthly worldwide 2018
- E-mail marketing open rates in the United Kingdom (UK) 2018
- E-mail marketing KPIs in the United Kingdom (UK) 2018
- E-mail opens on mobile devices in the United Kingdom (UK) 2018, by sector
- Potential for email marketing improvements worldwide 2019
- Success measurement metrics in email marketing worldwide 2019
- Average time spent on tasks in marketing e-mail production worldwide in 2018
- Treatment of e-mails not rendering well on mobile devices in the U.S. 2012 and 2014
- Time spent on marketing e-mail production worldwide in 2018
- Devices optimization efforts for email marketing worldwide 2019
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Statistics
- Leading e-mail marketing lead capture tools used in the U.S. 2019
- Leading e-mail marketing lead capture tools for conversion U.S. 2019
- Marketing e-mail opens share in Canada 2017-2018, by device
- Asia Pacific: e-mail marketing performance metrics Q1 2015
- Email marketing open rates in Austria, Germany & Switzerland 2021, by industry
- Number of marketing e-mails sent monthly worldwide 2018
- E-mail marketing open rates in the United Kingdom (UK) 2018
- E-mail marketing KPIs in the United Kingdom (UK) 2018
- E-mail opens on mobile devices in the United Kingdom (UK) 2018, by sector
- Potential for email marketing improvements worldwide 2019
- Success measurement metrics in email marketing worldwide 2019
- Average time spent on tasks in marketing e-mail production worldwide in 2018
- Treatment of e-mails not rendering well on mobile devices in the U.S. 2012 and 2014
- Time spent on marketing e-mail production worldwide in 2018
- Devices optimization efforts for email marketing worldwide 2019
Various sources (nikolanews.com). (February 17, 2021). Most important characteristics to be improved for effective e-mail optimization according to marketers worldwide as of December 2019 [Graph]. In Statista. Retrieved March 21, 2023, from https://www.statista.com/statistics/1040108/characteristics-for-effective-e-mail-marketing-optimization/
Various sources (nikolanews.com). "Most important characteristics to be improved for effective e-mail optimization according to marketers worldwide as of December 2019." Chart. February 17, 2021. Statista. Accessed March 21, 2023. https://www.statista.com/statistics/1040108/characteristics-for-effective-e-mail-marketing-optimization/
Various sources (nikolanews.com). (2021). Most important characteristics to be improved for effective e-mail optimization according to marketers worldwide as of December 2019. Statista. Statista Inc.. Accessed: March 21, 2023. https://www.statista.com/statistics/1040108/characteristics-for-effective-e-mail-marketing-optimization/
Various sources (nikolanews.com). "Most Important Characteristics to Be Improved for Effective E-mail Optimization According to Marketers Worldwide as of December 2019." Statista, Statista Inc., 17 Feb 2021, https://www.statista.com/statistics/1040108/characteristics-for-effective-e-mail-marketing-optimization/
Various sources (nikolanews.com), Most important characteristics to be improved for effective e-mail optimization according to marketers worldwide as of December 2019 Statista, https://www.statista.com/statistics/1040108/characteristics-for-effective-e-mail-marketing-optimization/ (last visited March 21, 2023)
Most important characteristics to be improved for effective e-mail optimization according to marketers worldwide as of December 2019 [Graph], Various sources (nikolanews.com), February 17, 2021. [Online]. Available: https://www.statista.com/statistics/1040108/characteristics-for-effective-e-mail-marketing-optimization/