Based on the results of a survey conducted among marketers in late 2019, it was found that 43 percent of respondents indicated personalization as the most important characteristic that needs to be improved in order to effectively optimize their e-mail marketing campaign. Further 39 percent survey participants pointed out that data quality needs to be improved upon.
Most important characteristics to be improved for effective e-mail optimization according to marketers worldwide as of December 2019
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Various sources (nikolanews.com). (February 17, 2021). Most important characteristics to be improved for effective e-mail optimization according to marketers worldwide as of December 2019 [Graph]. In Statista. Retrieved May 22, 2022, from https://www.statista.com/statistics/1040108/characteristics-for-effective-e-mail-marketing-optimization/
Various sources (nikolanews.com). "Most important characteristics to be improved for effective e-mail optimization according to marketers worldwide as of December 2019." Chart. February 17, 2021. Statista. Accessed May 22, 2022. https://www.statista.com/statistics/1040108/characteristics-for-effective-e-mail-marketing-optimization/
Various sources (nikolanews.com). (2021). Most important characteristics to be improved for effective e-mail optimization according to marketers worldwide as of December 2019. Statista. Statista Inc.. Accessed: May 22, 2022. https://www.statista.com/statistics/1040108/characteristics-for-effective-e-mail-marketing-optimization/
Various sources (nikolanews.com). "Most Important Characteristics to Be Improved for Effective E-mail Optimization According to Marketers Worldwide as of December 2019." Statista, Statista Inc., 17 Feb 2021, https://www.statista.com/statistics/1040108/characteristics-for-effective-e-mail-marketing-optimization/
Various sources (nikolanews.com), Most important characteristics to be improved for effective e-mail optimization according to marketers worldwide as of December 2019 Statista, https://www.statista.com/statistics/1040108/characteristics-for-effective-e-mail-marketing-optimization/ (last visited May 22, 2022)
