Digital media ad share forecasts by type UK 2019 and 2020

In the United Kingdom (UK), forecasts are showing an increase in the digital advertising market share for programmatic spend and mobile in 2019 and 2020. Online video will also see an increase from 19 percent in 2018 to just over 24 percent in 2020.

Advertising market share forecasts in the United Kingdom (UK) for 2019 and 2020, by digital media type

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Source

Release date

February 2019

Region

United Kingdom

Survey time period

2019

Supplementary notes

*Forecast

**Subset of total digital spend

The source adds the following information: "The forecast and insights published in this report were compiled from around the Dentsu Aegis Network and are based on our local market expertise. The figures were then consolidated and where relevant adjusted centrally in light of global macro-economic drivers"

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Statistics on "Programmatic advertising in the United Kingdom (UK)"

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