Wildberries.ru did not only lead the Russian fashion e-commerce market by aggregate sales turnover in the fist half of 2019, but it was also the one with the highest conversion rate of over 80 percent during the named period. Lamoda.ru listed second with a significantly lower conversion rate of 21.7 percent over the observed timeframe.
Major online footwear and apparel stores' conversion rate* in Russia between July 2018 and June 2019**
* Retail conversion is a proportion of retail store visitors to the number of orders.
** Mobile app data were not taken into account when calculating conversion rates.
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Data Insight (RU), & lamoda.ru. (December 9, 2019). Major online footwear and apparel stores' conversion rate* in Russia between July 2018 and June 2019** [Graph]. In Statista. Retrieved March 31, 2020, from https://www.statista.com/statistics/1055486/russia-online-fashion-retailers-conversion-rates/
Data Insight (RU), und lamoda.ru. "Major online footwear and apparel stores' conversion rate* in Russia between July 2018 and June 2019**." Chart. December 9, 2019. Statista. Accessed March 31, 2020. https://www.statista.com/statistics/1055486/russia-online-fashion-retailers-conversion-rates/
Data Insight (RU), lamoda.ru. (2019). Major online footwear and apparel stores' conversion rate* in Russia between July 2018 and June 2019**. Statista. Statista Inc.. Accessed: March 31, 2020. https://www.statista.com/statistics/1055486/russia-online-fashion-retailers-conversion-rates/
Data Insight (RU), and lamoda.ru. "Major Online Footwear and Apparel Stores' Conversion Rate* in Russia between July 2018 and June 2019**." Statista, Statista Inc., 9 Dec 2019, https://www.statista.com/statistics/1055486/russia-online-fashion-retailers-conversion-rates/
Data Insight (RU) & lamoda.ru, Major online footwear and apparel stores' conversion rate* in Russia between July 2018 and June 2019** Statista, https://www.statista.com/statistics/1055486/russia-online-fashion-retailers-conversion-rates/ (last visited March 31, 2020)
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