Factors for choosing plant-based food in Thailand 2024

Published by Kankanit Ciba, Apr 22, 2024

According to a survey conducted by Rakuten Insight in February 2024, 64 percent of respondents in Thailand stated that they chose plant-based food because it was healthier. In comparison, 39 percent of respondents stated that they wanted to try a food trend.

Reasons for choosing plant-based food among Thais as of February 2024

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Release date

April 2024

Region

Asia, Thailand

Survey time period

February 8th to 29th, 2024

Number of respondents

12,178 respondents

Age group

16 years and older

Special properties

among female and male respondents

Method of interview

Online survey

Supplementary notes

Original question: What are your reason(s) for choosing plant-based alternatives? More than one answer is allowed.

Other surveyed countries included China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Taiwan and Vietnam.

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