Downloadable content is a way of enhancing the video gaming experience for the players by giving them access to exciting new content which can range from the purely aesthetic changes to upgrades to characters and items. During a 2019 survey of gamers, 85 percent of respondents stated that they purchased downloadable content for the popular battle royale game, Fortnite.
Share of gamers who purchase downloadable content in the United States in 2019, by game
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VentureBeat. (November 19, 2019). Share of gamers who purchase downloadable content in the United States in 2019, by game [Graph]. In Statista. Retrieved January 20, 2021, from https://www.statista.com/statistics/1079067/dlc-purchasing-game/
VentureBeat. "Share of gamers who purchase downloadable content in the United States in 2019, by game." Chart. November 19, 2019. Statista. Accessed January 20, 2021. https://www.statista.com/statistics/1079067/dlc-purchasing-game/
VentureBeat. (2019). Share of gamers who purchase downloadable content in the United States in 2019, by game. Statista. Statista Inc.. Accessed: January 20, 2021. https://www.statista.com/statistics/1079067/dlc-purchasing-game/
VentureBeat. "Share of Gamers Who Purchase Downloadable Content in The United States in 2019, by Game." Statista, Statista Inc., 19 Nov 2019, https://www.statista.com/statistics/1079067/dlc-purchasing-game/
VentureBeat, Share of gamers who purchase downloadable content in the United States in 2019, by game Statista, https://www.statista.com/statistics/1079067/dlc-purchasing-game/ (last visited January 20, 2021)